LINE’s practice of identifying high-intent customers: How does this DTC brand lock in paying customers in 3 days?

In the Southeast Asian market,LINE is one of the important tools for brand private domain construction. Many companies have quickly accumulated a large number of friends through advertising, event fission, and social interaction, but there are only very few customers who can actually close deals.Adding friends does not mean that you are willing to communicate, and entering the community does not mean that you are willing to purchase.

Blindly sending messages in groups will not only lead to low reach efficiency, but may also lead to account complaints and serious waste of resources. This article will be based on an independent stationTake the DTC brand as an example to analyze how it passesDigital planet platform completedLINE high-intent customer identification,existWithin 3 days, a group of paying people with a conversion rate as high as 26% was built.

Phenomenon: There are many friends, but few are really willing to buy?

This is a problem that many private domain operation leaders will encounter after periodic inventory:

lIt cost hundreds of thousands to collectAmong LINE friends, the real reply rate is less than 10%

lSending promotional links in bulk with extremely low click-through rate

lAfter customer service followed up, they found that many people didn’t read it at all.LINE messages, or the account has long been abandoned

lThere is no efficient mechanism to determine which people are worthy of investing resources in following up.

The essence of the problem is not"Users don't want to buy", but companiesInability to identify high-intent customers, causing all members to"Follow blindly".

Highly motivated customers5 common characteristics

In private domain marketing, a user who is truly willing to purchase often has one of the following characteristics:

1.Have interacted with brands recently (clicked links, made inquiries, left messages)

2.Have placed an order or inquired about price before

3.existRemain active in LINE, log in, view or reply

4.The account corresponding to the mobile phone number is stable and has no abnormalities, and there is no frequent device switching or account ban.

5.Highly relevant to specific event themes (such as participating in skin tests, holiday gifts)

This information cannot be judged by operators alone, and must rely on intelligent systems for unified analysis and screening.

How to accurately identify the digital planetLINE high-intent customers?

Digital Planet Platform provides fromThe full-link capabilities from "account availability" to "behavioral characteristic analysis" help brands identify people with real conversion potential. The main abilities are as follows:

1. Account registration status detection

Can quickly determine whether the user’s mobile phone number has been registeredLINE eliminates unregistered users to avoid wasting reach resources.

2. Activity judgment (login behavior in the past 7 days/30 days)

The system identifies whether an account is active through behavioral traces, and excludes silent and abandoned accounts.

3. Account ban/risk identification

Automatically identify equipment abnormalities, account ban history, virtual accounts and other risks to protect the security of sending messages.

4. Behavior labeling

It can be automatically marked based on multiple dimensions such as whether the user participates in interactions, receives discounts, clicks, and places orders.Labels such as "high intention customers", "potential activated users" and "low interaction users".

Practical case:3-day high-intent customer building program for DTC brands

This restaurant specializes in healthy foodThe DTC brand operates simultaneously in the Malaysian and Thai markets. The problem we face is: we have collected a large number of mobile phone numbers and LINE friends, but it is difficult to determine who is the user who really wants to buy the product. The team achieved accurate customer identification and batch conversion through the following 5 steps.

No.Step 1: Integrate multi-channel mobile phone number data

Including official website registration,TikTok advertising investment retention, LINE community group membership records, etc., are uniformly imported into the Digital Planet platform.

No.Step 2: Perform LINE registration status + activity filtering

lRemove unregisteredLINE users

lmark nearUsers who have not logged in for 30 days are "silent users"

lLeave registered+Nearly 6,500 people have active accounts in the past 7 days

No.Step 3: Behavior labeling

Combined with official website behavior and interaction records, the platform automatically identifiesTags such as "recently clicked on coupons but did not place an order", "clicked on the activity page and stayed for more than 30 seconds" and "replyed to keywords but did not consult customer service", screened out 1,200 high-intention customers.

No.Step 4: Targeted communication + customized information push

Import high-intent usersThe LINE CRM system uses customer service + automation systems to push limited-time benefits, discount reminders and order guidance in batches.

No.Step 5: Follow-up and re-screening

After passing the first round of conversion, thenUsers who "have not placed an order but have acted" follow up and mark again to update the label status.

The final data shows:

lPush open rate reaches58%

lCustomer click rate reaches34.7%

lConversion rate for high-intent customer groups26.2%, far exceeding the 5.8% of the ordinary user pool

Adaptation scenario: Who needs to be identified mostLINE high-intent customers?

Digital Planet’s customer identification function adapts to the following typical scenarios:

lBefore new products are launched: Screen the most interested user groups for initial notification

lBefore the promotion node: lock customers with the highest conversion probability and push discounts together

lAfter the customer fission activity: clean up invalid users and leave operational groups

lCross-borderDTC brand initial cold start: save early communication costs and improve ROI

lCross-platform operation of WhatsApp and LINE: unified user identification and behavior tag management

Conclusion: Not all friends are customers, identify them first and then convert them

The first step in the private domain is to identify"Who is worth talking about?" and then decide "how to talk about it." The value of high-intent customers lies not only in placing orders, but also in continuing to repurchase, recommending others, and becoming brand communicators.

Digital Planet Platform now supportsLINE account detection, activity identification, behavior marking, and customer label export are adapted to the private domain operation needs of Southeast Asia, Japan, Taiwan and other markets. Welcome to contact customer service to get a free trial, which allows you to truly identify convertible customer groups from the data.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

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Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official