How can Instagram industry customer screening be more accurate? Find the right people in the industry, and your customer acquisition will not become more and more

Also inWhen it comes to acquiring customers on Instagram, some people get better and better while others get tired. The difference often lies not in how much content they post, but in whether they find the right people in the first place. Once the crowd finds the wrong way, it will be very difficult whether it is private messages, cooperation, traffic or conversion. It seems to be advancing all the time, but in fact many actions are not reaching those who really need it.

This is whyCustomer screening is increasingly important in the Instagram industry. Compared with general traffic, the greatest value for industry customers is that the direction is clearer. You know who you are looking for, and it is easier to know how to talk, how to push, and how to pick up the conversation later.

WhyInstagram customer acquisition cannot rely solely on general traffic

The problem with flood traffic is not that it is completely useless, but that it is too easily dispersed.

On the surface, you have contacted a lot of people, have a lot of accounts, and the content has been exposed, but when you actually enter the communication stage, you will find a very real problem: it is often not clear whether the other party is your target customer. In this way, although the front is busy, it is difficult to go down steadily in the back.

The significance of industry customer screening is to try to solve this problem in advance.

First, isolate the people in the target industry, and then create content and reach them around these people. The whole thing will be much smoother.

For customers, the biggest fear is not that there are few people, but that there are too many people.

Too complicated means that every subsequent step must be re-judged.

Too scattered means that content and communication are difficult to focus on.

soInstagram industry customer screening is essentially helping you narrow the scope of customer acquisition and make subsequent actions more directional.

Which projects are more suitable to do?Instagram industry customer screening

This type of screening is especially suitable for projects whose goals are inherently clear.

SaaS and software services

If you are doing tools, systems, management platforms,AI serves this type of business, and its target customers are usually not very broad. By filtering by industry first, it will be easier to get to the point later, whether it is demonstrating value or communicating needs.

cross-border supply chain andB-side business

DoWhen it comes to B-side projects, the biggest fear is to find a bunch of people who appear to be active but actually have no purchasing needs. Industry customer screening allows you to narrow down the scope faster and focus on a group of people who are closer to closing the deal.

Education, consulting and training services

This type of business attaches great importance to whether user needs are clear. If you don’t screen by industry first, you will easily encounter a lot of low-matching traffic later, and it will be difficult to actually close a deal after talking a lot.

Professional products

Businesses such as equipment, raw materials, technical services, and customized solutions are not suitable for large-scale promotion. The earlier you screen industry customers, the easier it will be to save time later.

Instagram industry customer screening, what should you focus on?

This type of screening does not just look at whether there are industry words in the account profile, but also looks at several more practical directions together.

Look at industry labels

First make sure the other party is within your target industry.

This step seems simple, but it is crucial because it determines whether all subsequent actions are based on the correct group of people.

Look at area attributes

In the same industry, customer needs and communication methods will be different in different regions.

If your business already has a key market, it is best to look at the region and industry together, so that the screened out people are closer to the actual target.

Look at the content direction

Although some accounts are related to the industry, the content posted is very mixed and the business attributes are not clear. It may not be easy to communicate with such an account later.

On the contrary, accounts with stable content direction and clear expression of fields are usually more worthy of being put on the list first.

Look at the activity

Just because the industry is right does not necessarily mean it is suitable for immediate use.

If the account itself is not active enough, subsequent reach efficiency will also be affected. Therefore, it will be more practical to look at industry screening and active screening together.

Look at the account type

Some are brand accounts, some are individual practitioners, some are media accounts, and some are industry experts.

Although they are both in the same industry, the communication behind them is completely different. If you distinguish clearly in the front, it will be much easier to write the words later.

After industry customers are screened, what will happen to your customer acquisition ideas?

Once the industry customers are picked out at the front, the subsequent promotion method will usually be obviously different.

The most direct change isContent is easier to focus on.

Because you are dealing with a more specific type of people, you no longer need to write the kind of general content that everyone can read, but no one particularly cares about.

The second change isCommunication becomes easier to get to the point.

Industry customers are closer to your business direction, so you don’t need to spend too much time explaining what you are doing when reaching out, but you can quickly get to the issues that the other party may be concerned about.

The third change isThe conversion link will be shorter.

Although not all industry customers will definitely close the deal, it is easier for them to move to the next step than general traffic. At least you won't waste too much time on completely irrelevant people.

why someInstagram’s customer acquisition is getting more and more scattered

A big reason is that there is no industry customer screening first.

You thought you were looking for potential customers, but what you actually found was a group of"Possibly Concerned" People. I looked in the same direction, but when I actually started chatting, I found that many accounts were only superficially related and not the real target audience.

Another situation is that the industry looked at it but did not subdivide it further.

For example, they all belong to the same big industry, but the customer types, roles, and needs are completely different. If you don’t dismantle it in the front, it will naturally become more and more messy in the back.

soInstagram’s industry customer screening is not only to find industry groups, but also to prevent customer acquisition actions from diverging along the way.

If the front is clearly separated, the back will be more stable.

How to really use industry customer screening

A relatively smooth approach is generally to first build an industry user pool in a general direction.

First, isolate a group of industry customers that are closest to your business. You don’t need to make a particularly big deal at the beginning.

Then continue to subdivide.

Organize the list by region, account type, and purpose. In this way, it will be more intuitive to know who is suitable for communication first, who is suitable for key follow-up, and who is more suitable for being put on the long-term list.

Then there is content matching.

Industry customers are most afraid of seeing general language at a glance, because this kind of content usually indicates that the other party does not really understand their industry scenario. The more accurate the screening at the beginning, the easier it will be to write targeted content later.

Finally, we will continue to adjust based on feedback.

Which industry customers are more likely to respond, which regions are more suitable for promotion, and which account types are easier to chat about. After a round, the direction will usually become clearer and clearer.

First, straighten out the industry crowd, and the subsequent customer acquisition will be more like accumulation.

The really useful part of Instagram industry customer screening is not to allow you to gain a lot of customers overnight, but to make every step you take later more like accumulation rather than luck. If you find the right person at the front, the content, communication, and transformation will be more orderly and easier to reuse later.

picturedigital planetThis type of platform is more suitable for those who need to doPeople screened by Instagram industry clients. Because industry customer acquisition is most afraid of the front-end list being too messy, if the conditions such as region, industry, and account direction can be straightened out first, subsequent advancement will be much easier.

Digital Planet supports free trial screening, for those who want to doIt will be more convenient for people who screen customers in the Instagram industry and don’t want to waste time on general traffic.

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