How to screen active WhatsApp users in North America? What is the difference between 3 days active and 7 days active?

Made in North AmericaWhen promoting WhatsApp, a question that is easily overlooked is: Why are the reach effects so different for the same "active users"? Some people respond immediately, while others barely respond at all.

The core reason is that-Active "time windows" are different. 3-day active and 7-day active may look similar, but the difference in actual results is very obvious.

Why sift nowWhatsApp users can’t just look at registration

Registration only means that the number has been approvedWhatsApp, but it cannot tell whether the person has "used it recently".

Although many numbers are registered, they may not be opened for days or even weeks.App. Even if you send a message to this kind of user, it is difficult to see it in time, let alone reply.

Therefore, the focus of screening now has changed from"Do you have an account?" changed to "Have you been using it recently?"

What is the difference between 3 days active and 7 days active?

can be simply understood as"Different degrees of heat".

3-day active users indicate that they have been using WhatsApp in the past few days. Such people have a higher probability of seeing messages and respond faster, making them more suitable for short-term conversions. 7-day active users indicate that they have used WhatsApp within a week, but not necessarily every day, and the response will be slightly slower.

One sentence summary:

Being active for 3 days is more "hot", and being active for 7 days is more "stable".

What scenario is more suitable for use?3 days active users

If the goal is to produce results as quickly as possible, give priority to3 days active user.

For example, promotional activities, limited-time offers, short-term conversion promotions, such scenarios are very important for"Instant feedback" is demanding. Users who are active for 3 days are more likely to see information in the first place and respond more easily.

If usedWhen 7-day active users do this kind of scenario, there will often be a situation where "sent but no one replies".

What scenario is more suitable for use?7 days active users

If the goal is to steadily accumulate users, you can useActively expand for 7 days.

For example, private domain accumulation, long-term customer cultivation, and content access. Such scenarios do not require immediate conversion, as long as users can see the content within a period of time.

The number of 7-day active users is larger, which is more suitable for expanding the user pool.

North AmericaWhatsApp user screening, what are the more reasonable steps?

A more practical process can be divided into three steps.

The first step is to screen whether you are registered and filter out those who have not yet opened it.WhatsApp number;

The second step is to screen the activity again andSeparate 3-day and 7-day users;

The third step is to choose which type of people to reach first based on business needs.

After processing in this way, the data will be much clearer.

In actual operation, this entire process can be completed through Digital Planet. For example, firstWhatsApp activates the detection, then performs 3-day active and 7-day active user screening, and finally directly exports the stratified data. This eliminates the need for manual sorting and can be directly used for promotion or private domain operations.

Moreover, by continuously updating the active status through Digital Planet, you can also avoid data"Expire" to keep the filter results valid.

Why choosing the wrong active time will directly affect the results

IfIf 7-day active users are used as 3-day active users, it will be easy to overestimate the user response speed, resulting in much difference between expected and actual results.

Conversely, ifMixing 3-day active users into big data without using them separately will waste the best resources.

So the key is not"Not sifting", but "how to use it after sifting".

Summarize a simple judgment logic

If you want quick results, use3 days active;

If you want to scale, useActive for 7 days;

If the budget is limited, give priority toActive for 3 days.

Do this step well,WhatsApp promotions often see a significant increase in response rates.

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