Why users with RCS numbers are valued again: Practical usage to improve local service reach efficiency

In the past period of time, many teams have focused onOn instant messaging tools such as WhatsApp and Telegram, RCS capabilities were once marginalized. However, recently in local service scenarios, users with RCS numbers have begun to be valued again, especially in businesses that require high reach rates and instant feedback, and their performance has become more and more stable.

This is not a resurgence of technology, but a change in usage scenarios. When reach costs become high and users are scattered across multiple platforms, aThe ability to get “closer to system-level notifications” is starting to regain value.

Why RCS is more likely to work in local services

The core characteristics of local services are: high-frequency access, strong timeliness, and rapid response from users.

For example, the following scenario:

l In-store reservation confirmation

l Delivery progress reminder

l Service status updates

l After-sales and return visit notice

These scenarios all have one thing in common: users are not necessarily willing to add friends, but they need to be reached in time.

The advantage of RCS here is that it does not rely on friend relationships and can directly reach users in the form of messages. Compared with traditional text messages, the display format is richer and more interactive.

Why not all businesses are suitable for focusRCS tag

AlthoughRCS has advantages, but it is not a universal solution and its scope of application is relatively clear.

More suitable scenarios include:

l Local life services (catering, beauty industry, maintenance, etc.)

l Delivery and instant service

l High-frequency notification services

Scenarios that are less suitable include:

l Strong private domain operation (requires long-term communication)

l Projects with high unit price per customer and long decision-making cycle

l Sales business that relies on in-depth communication

The reason is simple,RCS is more of a "reach tool" than a "relationship tool".

The correct position of RCS tags in the screening system

Many teams will ask, sinceRCS is useful, should we prioritize users who subscribe to RCS?

Actually, a more reasonable approach is to regard it as"Supplementary tags" instead of the first filter.

A more stable order is:

Step 1: Determine whether the number is real and available

Step 2: Filter risks or abnormal conditions

Step 3: Decide whether to watch based on business needsRCS activated

Step 4: Determine reach priority based on activity level

This avoids a problem: just look atRCS, but ignores whether the number itself is reachable.

How does the local service team determine whether to use it?RCS

It can be judged from three angles:

Whether to rely on instant notifications

If the business requires users to respond within a short period of time, such as order confirmation and store arrival time, thenRCS is worth more

Do you need a high open rate?

The open rate of RCS in some areas is significantly higher than that of traditional SMS, and it is suitable for key node reminders.

Is there any need for repeated contact?

For example, multiple reminders and progress updates are more suitable for such scenarios.RCS

If the above three conditions are met, thenThe RCS tag is worth adding to the screening system.

Common misunderstanding:RCS serves as a “universal reach channel”

In actual use, there are several common misunderstandings:

l Only screenRCS activates users and ignores number quality

l BundleRCS is used as a long-term communication tool

l Forcibly used in inappropriate businessesRCS

These will lead to unstable results.

Essentially,RCS is just a tool to improve "reach rate", not a replacement for other communication methods.

how to putRCS integrates into existing screening and engagement processes

A more practical approach would be toRCS acts as an "enhancement layer" added to existing processes:

l The original data is first filtered based on

l mark in available dataRCS activated user

l Prioritize reaching this group of people at key nodes

l Ordinary nodes still use regular channels

This can both make use ofThe advantages of RCS will not affect the overall rhythm.

Sort out the status of your number first, and then decide whether to use itRCS

If the data itself is not clean, any label will become invalid. So I'm thinking about itBefore RCS, it is more important to deal with the basic status of the number first.

In actual operation, you can first use Digital Planet to do screen number detection, run through the basic information such as whether the number is available and whether it is abnormal, and then decide whether to add it in the subsequent process.RCS tag. This avoids extra investment in invalid data. Digital Planet supports free trial screening test.

The key to local services is not multiple channels, but effective reach

For local service teams, what really matters is not how many channels they use, but whether they can reach users at critical moments.

The reason why RCS has been re-emphasized is essentially because it is more stable in terms of "reaching key nodes". But the premise is that what you reach is a group of real, usable, and worth communicating with users.

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