How to screen male WhatsApp users in South America, which products are more suitable for people over 25 years

South American marketWhen WhatsApp was operating, male users had always been a relatively stable group of people. But for the same male users, with different ages and different levels of activity, the differences in suitable product directions will be very obvious.

If there is no filtering and all users are processed uniformly, it is easy to have a lot of contacts but unstable conversions. Put the age and basic tags in front, and subsequent operations will be much easier.

South AmericaWhatsApp users have several obvious characteristics

South America regionWhatsApp has a high degree of dependence, and many communication scenarios are completed in WhatsApp.

This type of user usually has several characteristics:

l High frequency of use

l Obvious communication habits in private chatting

l Easier to settle into private domain

But at the same time, the user structure is also very different. The proportion of general traffic is high. If there is no filtering, it will be difficult to achieve stable conversion in the future.

WhyMale users over 25 years old are more worthy of priority screening

In most South American markets,Male users over 25 years old are generally more stable.

The reasons are mainly in several aspects:

l Income and spending power are relatively mature

l More stable usage habits

l Easier to form long-term communication

Compared with younger people, this group of users is more likely to enter the actual conversion stage instead of staying in short-term interaction.

Which products are more suitable for this group of people

Male users over 25 years old are usually more suitable for practical or long-term products.

The more common directions include:

Finance related projects

For example, investments, payments, loans, etc. usually rely more on mature users.

Digital and equipment products

This group of people are more receptive to electronic products and are more likely to form long-term consumption.

Local service class

For example, maintenance, membership, and subscription services require stable users.

Cross-border e-commerce

Products with high customer orders or functional products are more likely to create conversions among this group of people.

Don’t just look at age when screening

Age is only the first layer and needs to be used in conjunction with other tags.

For example:

l active state

l area

l Device type

l Frequency of use

When these tags are combined, the filtering results will be more stable than looking at age alone.

Before doing age screening, first process the basic data

If there are problems with the data itself, it will not make much sense to stratify by age.

Need to confirm first:

l Is the number available?

l Whether it is activated normallyWhatsApp

l Whether there is an abnormal account

In actual operation, you can first use Digital Planet to do screen number detection to filter out unavailable and abnormal data, and then combine age and active tags to screen target users. Digital Planet supports free trial screening test.

This ensures that subsequent layering is more accurate.

Communication methods for different age groups should also be adjusted

Even if they are all male users, different age groups have different concerns.

People around the age of 25 pay more attention to efficiency and immediate feedback.

People over 35 years old are more concerned about stability and long-term value.

If the words and content are exactly the same, it is easy to reduce the matching degree.

Why is it becoming more and more difficult to implement pan-traffic strategy?

In the past, a large number of mass messages could still achieve good results, but now the problem of flood traffic is becoming more and more obvious:

l High proportion of invalid users

l Response rate drops

l Increased customer service costs

Continuing to expand the scale of data will not solve the fundamental problem.

After precise screening, operations will be much easier

When the target users become more concentrated, there will be several obvious changes:

l Private chat is easier to progress

l Response rate is more stable

l Subsequent conversions will be clearer

Because the target of communication is closer to the people who really need it.

The core of screening is not to reduce traffic, but to improve matching.

Many teams worry about the reduction in data volume after filtering, but what really affects the results is never quantity, but quality.

BundleScreening out active and available male users over 25 years old in advance will be more effective than indiscriminate mass messaging.

The number of users may be smaller, but the value of each touch will be significantly higher.

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