Viber local user screening process, why Middle East financial projects pay more attention to mature male users

Viber has always had relatively stable usage scenarios in the Middle East market, especially in finance, local services and long-term communication projects, where user stickiness is relatively obvious. But for the same Viber users, the value gap between different groups of people will be very large.

The unstable conversion of many financial projects in the later period is not a channel problem, but a user structure that is not screened in advance. Especially in the Middle East market, mature male users usually become the key group.

middle EastViber users have obvious localization characteristics

Compared with other social platforms,Viber is preferred for long-term communication and acquaintances in some Middle Eastern regions.

These users usually:

l Long life cycle

l Rely more on stable communication

l Greater acceptance of local services

Therefore, financial projects are more suitable for continuous operations on such platforms rather than one-time access.

Why mature male users are more valued by financial projects

In many Middle Eastern markets, mature male users usually have stronger consumption and decision-making capabilities.

Characteristics of this group of people include:

l Income is more stable

l More mature understanding of financial products

l Easier to form long-term communication

Compared with general traffic users, it is easier for them to enter the real consultation and conversion stage.

Viber user screening usually looks at a few basic tags first

In actual operation, you will not only look at a single condition, but use several tags in combination.

The more common ones are:

l Activated status

l Activity status

l age group

l gender label

After combining this information, we can quickly determine which users are more worthy of priority follow-up.

Activity is particularly important in financial projects

The conversion cycle of financial projects is usually longer, so whether users use it for a long time will directly affect subsequent communication.

If a user is inactive for a long time, even if they enter a private chat, it will be difficult to continue to advance.

Active users are more likely to stay in touch, and their subsequent conversion paths are more stable.

Therefore, many projects will prioritize long-term and active users, rather than just looking at the amount of data.

Before screening, confirm whether the number and account are available

If there are problems with the basic data, subsequent age and gender screening will be distorted.

Need to deal with first:

l Unavailable number

l Abnormal account

l Unreachable data

In actual operation, you can first use Digital Planet to do screen number detection to filter out unavailable and abnormal accounts, and then screen mature male users based on age and gender. Digital Planet supports free trial screening test.

This will make subsequent layering more stable.

Mature users are more suitable for long-term operation model

Compared with young general traffic users, mature male users are usually more suitable for:

l long cycle communication

l Private domain precipitation

l Continuous trust building

While the conversion won't be particularly fast, the stability is usually higher.

Financial projects increasingly rely on precise stratification

In the past, many financial promotions preferred to cast a wide net, but now it is increasingly difficult to convert general traffic.

The main reasons include:

l The proportion of invalid users increases

l The cost of user trust increases

l Back-end follow-up pressure increases

Therefore, screening first and then operating is more important than simply expanding.

Different age groups have different communication logics

Mature users are more concerned about:

l sense of security

l stability

l long term profit logic

If you still use general traffic terms, it is easy to reduce conversion efficiency.

What really matters is not the number of users, but the quality of them

existIn the Viber scene, there is no shortage of people. What is really scarce are users who are stable and have the ability to convert.

Screening out mature male users in advance can make subsequent operations more centralized, reduce customer service pressure, and make the conversion path easier to control.

From wide coverage to precise screening, this is a significant change in Middle East projects

Now more and more financial projects in the Middle East are beginning to pay attention to user structure, rather than simply pursuing scale.

Screen availability first, then screen activity, and then stratify by age and gender. This approach will make the overall operation more stable.

For the same amount of data, as long as the filtering logic is different, the final results will be much different.

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