Why Saudi Apple user screening is often used for high-end product operations

Saudi Arabia has always been one of the markets with strong consumption power in the Middle East. Especially in high-end consumption, financial services, local membership systems and luxury goods operation scenarios, the proportion of high-end single users is significantly higher than that in many other regions. When many teams first enter the Saudi market, they will give priority to traffic scale. However, after long-term operations begin, more and more people begin to pay attention to another dimension: device tags.

Screening of Apple users, in particular, has become increasingly common. When many high-end product teams are doing user stratification, they will specificallyiPhone users are separated and operated separately. The reason is not the Apple phone itself, but the consumption power, long-term activity and private domain stability reflected behind the device.

Why the Saudi market pays special attention to Apple users

Saudi Arabia itself isAreas where iPhone penetration is very high. Especially in high-consumption cities and young high-income groups, the proportion of Apple device usage will be very obvious.

After long-term operation, many teams will find thatiOS users usually have several characteristics:

lEquipment replacement cycle is more stable

lLong-term online behavior is more obvious

lEasier to keep the same account for a long time

lMore accustomed to high-end consumption and membership systems

especially inIn the private domains of WhatsApp, Instagram and Telegram, the subsequent long-term communication capabilities of such users will be significantly stronger.

Therefore, many high-end projects have begun to regard equipment labels as important filtering conditions.

Why do high-end product operators screen equipment labels first?

The biggest difference between high-end products and ordinary FMCG products is that user quality is far more important than traffic scale.

because:

lHigh unit price

lPrivate chat cycle is long

lHigh customer service costs

lUser maintenance cycle is longer

If the front end receives a large amount of low-quality flood traffic, subsequent private domain operations will become increasingly difficult.

Many teams used to like to cast a wide net, but now more and more high-end projects have begun:

Screen users first and then decide to place them.

Especially in the Saudi market,iPhone users are generally more likely to form long-term stable customers.

Saudi ArabiaWhat are the common distinguishing characteristics of iOS users?

Many teams will later discover that the difference between Saudi Apple users and ordinary general traffic is very obvious.

For example:

lHigh consumption tendency is stronger

lEasier to accept long-term membership system

lPrivate domain communication is more stable

lLong-term online habits are more obvious

lEasier to keep interacting

Especially in finance, high-end services and luxury goods scenarios, this difference will become increasingly obvious.

Many times, the same batch of advertising traffic:

Android ubiquitous traffic will bring a lot of short-term interactions;

andiOS users are more likely to form long-term transactions and repurchase.

Which industries are most likely to screen Apple users?

Some of the most common scenarios now include:

Luxury goods operation

Pay more attention to long-term high-consuming users.

Financial projects

Pay more attention to high-quality long-term customers.

High-end membership services

Rely more on long-term private relationships.

Local customer order service

More stable and active users are needed.

The common feature of these industries is that there is no shortage of traffic, but long-term high-quality customers.

Therefore, more and more teams are beginning to:

iOS tags

active state

age structure

Regional attributes

together as filter conditions.

Why device labels are becoming more and more like"Consumption Power Label"

In the past, many teams would treat device information as ordinary data, but now more and more people are beginning to understand it as user quality labels.

Because behind the equipment, many long-term behaviors will actually be reflected:

lspending power

lUsage habits

lPrivate domain stability

lLong term online tendencies

lHigh order acceptance

Especially in high-consumption markets like Saudi Arabia, this difference will be even more obvious.

Many teams will even discover later that device tags are more likely to affect conversions than age and gender alone.

Why high-end products increasingly rely on front-end screening

In the past, many projects preferred to expand exposure, but now high-end operations increasingly rely on user accuracy.

because:

lUniversal traffic is getting more expensive

lPrivate chats are getting more and more complicated

lCustomer attention is increasingly limited

If the front-end user itself is not accurate:

Customer service pressure will increase;

Advertising costs will continue to rise;

The subsequent private domain settlement will become increasingly difficult.

Therefore, many teams have now started:

Screen users first, then create content and advertising.

Before high-end users operate, it will be more stable to complete the number detection first.

Many teams now will not directly import all traffic into the system, but will first conduct a round of basic screening.

For example:

lactive detection

liOS device identification

lRegion filter

lScreening for high-spending age groups

In actual operation, digital planet can be used for screen number detection, and then combined withiOS device tags are further layered. Digital Planet supports free trial screening test.

In this way, the operations of subsequent high-end users will be much more stable.

Why will high-end operations in the future rely more and more on"User structure"

In the past, many people thought that the core of high-end products was the brand and materials, but now more and more teams have discovered that what really affects long-term conversion is actually the user structure.

If a large number of users entering the private domain are low-quality users:

lAdvertisements will become increasingly difficult to run

lPrivate chat will become increasingly difficult to advance

lLong-term repurchase will get worse and worse

And when the proportion of high-quality users increases:

Customer service will be easier;

The private domain will be more stable;

Long-term conversions will also be significantly improved.

Saudi Arabia’s high-end market has begun to enter"Precise screening stage"

In the early days, many teams could still rely on traffic dividends for rapid growth, but now as competition intensifies, user filtering capabilities have begun to directly affect results.

Especially in the high-end product scene:

Traffic itself is no longer scarce;

What is really scarce are long-term high-quality users.

In the future, high-end operations will increasingly rely on:

Device tags, activity status, consumption tendencies and long-term private domain capabilities.

Because the real value is not to have more traffic, but to find people in advance who are really willing to consume in the long term.

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