Why Apple Blue ID Screening is Increasingly Important: The Application Value of iMessage User Identification in Overseas Marketing

In the past two years, many people doing overseas promotion have begun to frequently mention one word: Apple Blue Number. In the past, when many teams screened numbers, they usually focused on whether they were registered, whether they could send messages, and whether their accounts were normal. But now more and more projects are starting to separate the Apple blue number for screening. The reason is not because of the Apple device itself, but because behind the blue number, it often represents another layer of user value.

Especially in cross-border e-commerce, finance, high-customer single products, local services and private domain operation scenarios, many teams have begun to regard Apple Blue Account as part of user stratification. Because after actual operation, there will indeed be differences in the long-term behavior of blue number users and ordinary numbers.

What does Apple Blue Number mean?

Many people will understand the blue number as a certified account or special permissions when they first come into contact with it. However, in actual scenarios, the Apple blue number that everyone talks about refers more to support.iMessageStatus number.

The simple understanding is: the number has been connected to Apple's messaging system and can use Apple's messaging capabilities normally.

This thing is just a functional state on the surface, but there is a lot of information hidden behind it. Because being able to maintain a blue number status for a long time usually means:

The user uses Apple devices; the device is online for a long time; the number is continuously used; and the account status is stable.

After these labels are superimposed, there is not just one"blue logo"question.

Why are more and more people starting to screen blue accounts alone?

In the past, many teams liked unified import and unified marketing, thinking that the more numbers, the better. But after doing it for a long time, you will find that the subsequent value gap between different users will become more and more obvious.

Especially in some high-customer single projects, the user's own attributes will directly affect conversion.

For example:

Long-term Apple users; stable device users; continuous online users;

Such users tend to exhibit more stable behavioral habits.

This does not mean that all blue account users are more valuable, but in long-term operations, the blue account status will usually become an auxiliary judgment label.

Especially in overseas markets, there is a certain correlation between equipment and consumption habits.

Why blue number screening is more and more suitable for user stratification

Recently, many teams no longer regard the blue number as a separate screening action, but have begun to incorporate it into the entire user tag system.

For example:

blue number+active state;
blue number+age group;
blue number+long-term online behavior;
blue number+Consumer labels.

Because the blue number alone has limited value, but after combination, the recognition accuracy will be significantly improved.

Let’s take a very common situation.

They are also activated users:

One is long-term active, has Apple devices online, and has a stable interaction frequency; the other is registered but has been inactive for a long time.

The operational value behind may be completely different.

Therefore, more and more teams are beginning to put the blue number into the user structure, rather than looking at the status alone.

Why do high-end single projects prefer to look at equipment labels more and more?

In recent years, there has been an obvious change in the high-customer single project: more and more attention is paid to equipment information.

Because behind the equipment, many long-term habits will actually be reflected.

For example:

Use cycle; online regularity; consumption power; stability.

Especially in:

Cross-border e-commerce; finance; membership system; high-end services;

In these scenarios, device tags are increasingly used to assist in judging user quality.

Many teams will even discover later:

The value brought by device tags is sometimes more stable than age and region alone.

Of course, this does not mean that blue number equals high value, it just adds another layer of screening dimension.

Why are more and more teams starting to screen first and then operate?

Many project habits in the past few years:

Import list →Bulk sending→private chat→Screen customers again.

Now more and more people have started:

Operate after screening.

The reason is very practical.

Advertising is getting more and more expensive; customer service is getting more and more important; and private domain maintenance is getting longer and longer.

If a large amount of low-quality data enters the system, the entire operating cost will increase later.

So many teams will now do it ahead of schedule:

Blue number identification; activity detection; long-term use tags; user quality classification.

In actual operation, you can first use Digital Planet for screening number detection, and then combine Apple Blue Number and active tags for further screening. Digital Planet supports free trial screening test.

In this way, subsequent marketing and private domain undertakings will be more stable.

Apple blue number screening is starting from"Small functions" become basic actions

In the past, many people would think that the blue number was just an auxiliary function, but now more and more projects have incorporated it into the basic process.

Because what is really important in the future is no longer who has more data, but whose data is more accurate.

Especially as overseas operations increasingly shift to long-term private domains, user quality has begun to become a core indicator.

In the future, Apple blue number screening will become more and more biased toward:

Long-term behavior identification, user tag combination, and high-quality user screening.

Because what really determines the back-end results is never the blue account itself, but the corresponding person behind it.

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