How to mass send WhatsApp circle numbers: first build circles in layers, and then do accurate mass sending

The essence of WhatsApp’s mass sending in social circles is not to filter out the numbers and then continue to flood them. Instead, it first divides users into different circles according to quality, attributes and active status, and then arranges group sending content and reach rhythm according to the characteristics of the circles.

Many teams used to do mass messaging on WhatsApp, and were used to importing all numbers in one place, sending them in one place, and handling them through unified customer service. This seemed very efficient in the short term, but when the amount of data was large, obvious problems would arise: high-quality users were overwhelmed by low-quality users, and customer service didn’t know who to follow up first. There seemed to be a lot of mass sending data, but real replies and conversions were unstable.

Why do you need to screen the numbers first when sending to groups in circles?

The prerequisite for group sending in circles is that the data must be clean. If a batch of numbers is mixed with a large number of empty numbers and is not activatedWhatsApp numbers, long-term low active users and abnormal accounts, even if they are divided into many circles later, the actual effect will not be stable. The function of the filter number is to first level up the basic quality, filter out unavailable numbers, distinguish highly active users from ordinary users, and exclude obviously abnormal data. In this way, the circles established later will have operational significance, instead of regrouping a bunch of low-quality data under different names.

By what logic should circles be divided?

Don’t divide WhatsApp circles only by source, nor only by country. It is more practical to divide them based on user quality and business goals. For example, it can be divided into high activity circles, ordinary activity circles, and low activity observation circles according to the degree of activity; it can also be divided into e-commerce circles, local service circles, financial consulting circles, and member operation circles according to product direction; it can also be divided into age groups, regions, equipment, and consumption tendencies according to user attributes. Really useful circles are usually not a single label, but the result of the superposition of several labels, such as high activity + local users + high consumption age groups. This type of circle is more suitable for focused group messaging than ordinary large lists.

Group posting content cannot be the same for all circles

A lot of team screening and grouping have been done, but the group content is still unified, so the value of grouping will be wasted. Highly active circles can post more direct conversion content, because such users are easier to reply; ordinary active circles are suitable for content cultivation first, and do not forcefully promote products as soon as they start; low-active observation circles should reduce the frequency and use lighter content to test whether there is still a response. The local service circle is suitable for emphasizing appointments, distance, timeliness and service delivery; the e-commerce circle is suitable for emphasizing product selling points, activities and after-sales; the financial consulting circle is more suitable for emphasizing stability, trust and continuous communication.

Circle group messaging is more suitable for controlling the rhythm

The biggest problem with unified mass messaging is that once the list is too large, customer service will not be able to keep up, and user feedback will be difficult to judge. Circle mass posting can break down the rhythm. For example, run a high-activity circle first, observe replies and transactions, then run a normal-activity circle, and finally decide whether to continue using the low-activity circle. The advantage of this is that the effect of each batch of data is clearer, and it can also avoid consuming all numbers at once. Do it for the long termFor the WhatsApp private team, rhythm is more important than one-time coverage.

Data detection and circle operations must be used together

In actual operation, you can first use Digital Planet to perform number screening to filter unavailable numbers, abnormal numbers and low activity data in advance, and then establish different circles based on activity, region, equipment and business labels. Digital Planet supports free trial screening test. This is not done to make the data smaller, but to make the data easier to manage. The screen number solves the basic quality, the circle solves the operation sequence, and the mass sending solves the touch action. The combination of the three is closer to a complete solution.WhatsApp operation process.

The core of circle mass messaging is to increase effective reach density

The real difficulty in mass messaging on WhatsApp is not sending it out, but sending it to the right people and getting users to respond at the right pace. If all users are placed in one pool, the operational actions will become more and more complex; if you screen accounts first, then create circles, and then send group messages based on circles, subsequent private chats and customer service will be handled more clearly. High-value users are given priority, ordinary users are slowly cultivated, and low-quality users are reduced in frequency. This method is more suitable for long-term operations than indiscriminate mass messaging. In the end, the value of mass sending in WhatsApp’s filtered circles is not to send more messages, but to make each send closer to the real target customer.

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