How to screen UAE WhatsApp user numbers, mature male users and high-spending users are more valuable

The UAE market has been a very popular area for cross-border operations in the Middle East in recent years. Whether it is finance, luxury goods, high-end e-commerce, membership services or local lifestyle projects, many businesses will slowly turn toWhatsApp private domain. Because compared to short-term advertising traffic, WhatsApp is more suitable for long-term communication, and UAE users themselves are more accustomed to completing consultation, communication and long-term contact through instant messaging tools.

But the UAE market has a characteristic: although users are of high value, the gap between general traffic and high-value users will be very obvious. Same batchSome people only browse WhatsApp numbers for a short period of time, while others have long-term spending power. So what is really important now is not “whether there are UAE users”, but “what type of UAE users are screened out”.

Why UAE users are more suitable for long-term private domain

The UAE market itself has relatively high spending power, and many industries rely more on long-term relationships.

For example:

lHigh customer order e-commerce

lfinancial advice

lLocal member services

lluxury goods

lHigh-end life services

The real value of these businesses is not one-time transactions, but long-term repurchase and continuous communication.

It is precisely because of this,WhatsApp will become increasingly important in the UAE market.

Compared with advertising traffic, long-term onlineWhatsApp users are often more likely to form subsequent private relationships.

Why mature male users are getting more and more attention

In many industries in the UAE, male users have a higher proportion of consumption.

Especially:

lfinance

linvest

lHigh-end electronic products

lluxury consumption

lbusiness services

In these fields, mature male users tend to have more stable long-term consumption behaviors.

So now more and more projects are started:

Screen male users first;

Re-screen age groups;

Finally, look at the active status.

Because truly high-value users are usually not general traffic, but long-term stable online and long-term users.WhatsApp, people who keep interacting.

Compared with young general users, the back-end value of mature male users will be more obvious in many high-customer orders scenarios.

Why high-spending users are increasingly relying on"Tag filter"

In the past, many projects were focused on the Middle East market, and they preferred to directly advertise on a large scale.

But now more and more people have begun to realize that truly stable and high-value users often possess multiple characteristics at the same time.

For example:

lLong term online

liPhone devices

lWhatsApp high activity

lStable device environment

lUsing the same number for a long time

After combining these tags, the user structure will be much clearer than ordinary flood traffic.

Because of this, more and more projects have begun to do:

United Arab Emirates+ Male + Highly active;

United Arab Emirates+ iPhone + long-term online;

United Arab Emirates+ High consumption tag + WhatsApp active.

With this kind of combined screening, the subsequent operational value will be significantly higher.

WhyWhatsApp active status is more important than "open status"

Nowadays, when many people are screening for numbers, they still stay at"Have you opened WhatsApp?"

But those who really work in the private sector for a long time will pay more and more attention to the active status.

because:

Activation only means that the account exists;

Being active means that the user is still using it.

For example, enable bothFor WhatsApp numbers, if one is online for a long time and has continuous interaction, and the other is not online for half a year, the subsequent operational value will be completely different.

So now more and more people have started:

Screen and open first;

Rescreening is active;

Finally, enter the private domain and customer service.

In this way, the overall conversion rate will be much more stable later.

Why the UAE market is more fearful"Low quality flood traffic"

The cost of acquiring the UAE market itself is not low.

If a large number of low-quality users enter the back-end system, several problems will directly arise:

lCustomer service pressure increases

lThe private domain is becoming more and more silent

lAdvertising remarketing efficiency decreases

lHigh-value users are diluted by widespread traffic

Many projects will discover later that what really slows down conversion is not too little traffic, but too many low-quality users.

So now more and more people have started:

Screen users first;

further layering;

Enter finallyWhatsApp operates.

In this way, the quality of the subsequent private domain will be much more stable.

Front-end number screening will directly affect the quality of the back-end private domain

Many UAE projects will encounter the same problem later:

There are more and more users, but the proportion of high-quality customers is getting lower and lower.

Many times the problem is not advertising, but that the front-end data is not filtered in advance.

For example:

llong silent number

lLow active users

lAbnormal account

lShort term registration data

After these users enter the system in large numbers, they will continue to reduce subsequent operational efficiency.

Currently, many private sector projects in the Middle East areBefore WhatsApp operates, it will first complete basic detection through the global number screening tool, filter empty accounts, abnormal accounts and low-active users in advance, and then further stratify it based on male tags, device status and long-term behavior.

United Arab EmiratesWhatsApp operations will increasingly favor “high-value users” in the future

I have done many projects in the pastWhatsApp is more like fighting for sending volume. But now more and more people have begun to realize that real long-term and stable growth actually comes from high-value users.

future uaeWhatsApp screening will become more and more biased towards:

lLong-term behavior recognition

lHighly active user screening

lMature male user stratification

lHigh-spending user identification

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