Precision marketing on TikTok is not just about advertising, account data analysis is also critical

TikTok is becoming an important channel for companies to expand into overseas markets.

From cross-border e-commerce and brand promotion to software services and overseas investment, more and more companies are beginning to useTikTok reaches users around the world.

But as more and more brands enter the platform, a problem gradually emerges:

Why also invest inTikTok marketing, some companies can quickly gain customers, while some companies can only get views?

The reason is often not just the content difference, but more importantly, whether the company really understands the target users.

As competition for traffic becomes increasingly fierce,TikTok’s precision marketing is no longer just about placing ads, but requires combining data analysis to find more valuable user groups.

one,TikTok marketing is shifting from traffic acquisition to user analysis

Many companies have just started to doWhen TikTok, we will focus on:

Video views;

The speed at which accounts gain followers;

Number of ad impressions.

These indicators are of course important, but for commercial conversion, they do not fully represent marketing effectiveness.

For example:

A company that sells beauty products inTikTok received hundreds of thousands of views after placing ads, but the actual number of inquiries was very small.

Another brand does not have high playback volume, but it has received continuous orders because it accurately reaches its target consumers.

The difference is:

The former focuses on traffic volume;

The latter focuses on user quality.

Overseas marketing is entering the stage of precise operations.

two,What user data does TikTok’s precision marketing need to focus on?

To improve marketing effectiveness, companies need to know not only whether users have seen the content, but also need to analyze whether users meet business needs.

There are usually several aspects that need to be paid attention to:

1. User’s region

TikTok covers many countries around the world, and consumption habits in different markets vary significantly.

For example:

European and American markets pay more attention to brand value and product experience;

The frequency of user interaction in the Southeast Asian market is high;

Some consumer areas in the Middle East market have special needs.

Businesses need to develop marketing strategies based on their target markets.

2. User activity

Large amounts of user data do not represent valid customers.

Only users who maintain a certain level of activity are more likely to have subsequent interactions.

3. Multi-platform usage habits

a lot ofTikTok users also use other social tools.

Understanding the platforms users are likely to use can help companies establish a more complete path to reach customers.

3. Why only doTikTok advertising is getting harder

TikTok ads can help companies gain exposure quickly, but in the long run, there are several problems with relying solely on ads:

First, costs are increasing.

As more businesses compete for the same users, advertising prices are likely to continue to rise.

Second, user screening becomes more difficult.

Advertising can reach a large number of people, but the proportion of people who actually meet the needs of the product is limited.

Third, customer relationships are difficult to settle.

One advertising exposure does not necessarily lead to the formation of a long-term customer relationship.

Therefore, more and more companies are beginning to combine data analysis to improve marketing accuracy.

4. How does Digital Planet assist enterprises inTikTok overseas user screening

Different companies doWhen marketing on TikTok, the problems faced are different.

Some companies hope to tap European and American consumers;

Some companies need to find customers in the Southeast Asian market;

Some companies hope to target users in specific industries for promotion.

digital planet globalThe 244-country social AI number screening platform targets enterprises’ overseas marketing needs and uses social AI data analysis capabilities to help enterprises select more matching number resources based on countries, regions and business directions.

For example:

A cross-border clothing brand plans to expand into the British market. It can conduct user resource analysis based on target regions to find customer groups that are more in line with market positioning;

An overseas software company hopes to develop markets in multiple countries. It can also use Digital Planet to screen user data in different regions to help the team optimize its marketing direction.

Compared with widespread advertising, this method combined with data analysis can help companies reduce ineffective contacts and make marketing resource investment more accurate.

five,How TikTok precision marketing should form a complete process

truly effectiveTikTok marketing is not just about publishing content.

A more complete process should include:

Determine target market;

Analyze user characteristics;

Screen potential customers;

Create matching content;

Continue to track feedback.

Content is responsible for attracting users, and data is responsible for helping companies find users.

Only by combining the two can marketing efficiency be improved.

6. FutureTikTok competition is a competition of precision capabilities

TikTok has lowered the threshold for companies to enter overseas markets, but it has also made competition more intense.

The gap between enterprises in the future will not only include content creation capabilities, but also include:

Who knows the user better;

Who has more accurate data analysis capabilities;

Who can build long-term customer relationships.

The core of TikTok's precision marketing is not to get more plays, but to find truly valuable users.

Combined with digital planet globalWith smart data tools such as the social AI number screening platform in 244 countries, companies can further improve their overseas customer analysis capabilities, allowing TikTok marketing to shift from pure traffic acquisition to a more stable and efficient user growth model.

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