How to identify high-spending users? Enterprises' accurate customer acquisition is shifting from traffic to user screening

In the past few years, when companies did marketing, they paid most attention to one number:Traffic scale.

More exposure, more visits, and a larger number of users seem to mean higher opportunities for growth.

But as competition in the global market intensifies, this logic is changing.

Especially in cross-border e-commerce, overseas services, financial technology,In areas such as Web3 and high-end consumer brands, companies are gradually discovering:

The real value is not more users, but more accurate users with greater spending power.

Therefore, identification of high-spending users has begun to become an important direction for companies to acquire overseas customers.

1. Traffic is getting more and more expensive, and companies are beginning to look for high-value users.

In recent years, overseas marketing costs have continued to increase.

Whether it is advertising or social platform promotion, the cost for companies to acquire an ordinary user is increasing.

But the problem is:

Gaining exposure does not mean gaining customers;

Obtaining registration does not mean consumption;

Having a large number of users does not mean having high-value users.

For example:

A cross-border brand sells high-end electronic products.

If obtained through advertisingThere are 100,000 visiting users, and a large number of them are just browsing and have no purchase demand, so the advertising expenses and sales follow-up costs invested by the enterprise will be magnified.

On the contrary, if you can identify it in advance:

People with strong spending power;

Market users that meet product positioning;

Customers with long-term value;

The company's subsequent marketing efficiency will be significantly improved.

This is also the reason why high-spending user identification has attracted attention.

2. High-spending users are not just"Rich Users"

Many companies understand high-consuming users and simply think:

Products with high prices only need to find people with high incomes.

However, in actual marketing, the judgment of high-value users is more complicated.

Whether a user is worth focusing on operations usually requires a combination of multiple factors:

1. Matching consumption scenarios

Different users have different consumption needs.

For example:

People who buy luxury goods;

People who buy professional equipment;

People who subscribe to high-value services;

The product values ​​they focus on are not the same.

Companies need to find people who fit their business, rather than just looking for high-income groups.

2. Market regional differences

There are obvious differences in the consumption habits of consumers in different countries.

Some European and American markets pay more attention to brand and service experience;

Some markets in Southeast Asia are growing rapidly;

Some markets in the Middle East have strong demand for high-value goods.

Enterprises need to judge user value based on the target market.

3. User activity level

For a user who has not used social accounts or participated in online interactions for a long time, even if he has the purchasing power, it will be difficult for him to form an effective connection.

Therefore, user activity status is also an important factor in judging value.

3. Why do companies begin to pay attention to user screening instead of blindly expanding the customer pool?

In the traditional marketing model, many companies are used to:

Acquire a large number of users first;

Then screen customers through sales.

The problem with this approach is:

A lot of time is spent on low-value users.

For example, a sales team needs to contact every day1,000 overseas customers.

if among them90% of users have no needs, so the team’s time for effective communication will be very limited.

The value of precise user screening is to advance the process.

from:

“Find a large number of people and then judge who is valuable”

become:

"Analyze users first, then find more suitable people."

This can help companies reduce ineffective contacts and improve customer development efficiency.

Four,AI data analysis is changing the way high-value users are identified

In the past, companies relied more on manual experience to judge customer value.

A salesperson may pass:

area;

Profession;

Chat feedback;

historical records;

Determine customer potential.

But facing the global market, this approach is difficult to implement on a large scale.

Now, withWith the development of AI data analysis technology, companies have begun to analyze user resources from more dimensions.

For example:

lThe country where the user is located;

lSocial platform usage;

lNumber active status;

lUser channel characteristics;

lUser behavior in different markets.

This data can help businesses gain a more complete understanding of potential customers.

5. How Digital Planet helps companies select global high-value user resources

For companies planning overseas markets, one of the biggest challenges is how to find people who better meet business needs from a large number of user resources around the world.

digital planet globalThe 244-country social AI number screening platform focuses on the precise customer acquisition needs of enterprises and uses AI technology to analyze social number resources in different countries and regions to help enterprises conduct more refined user screening.

For example:

A cross-border brand hopes to develop high-consumption markets in Europe and the United States. It can analyze user resources according to the target country and select customer groups that are more in line with the market positioning;

If an overseas service company hopes to find users in a specific industry, it can also optimize the direction of customer resource selection based on the characteristics of the region and social platforms.

Compared with simply obtaining a large number of number resources, combiningAI analysis capabilities can help companies pay more attention to user quality rather than data quantity.

6. Why do different industries begin to pay attention to high-spending user identification?

High-value user screening doesn’t just apply to one industry.

Currently, more and more fields are paying attention to this capability:

Cross-border e-commerce

Look for overseas consumers with purchasing power and repurchase potential.

high end brand

Hope to reach more precise target customers.

Web3 and financial services

Focus on the quality of real users, not just the number of registrations.

B2B enterprise

Find corporate contacts with decision-making capabilities.

Although different businesses have different scenarios, their core needs are the same:

Find someone more worthy of investing your resources.

7. In future enterprise competition, who knows the users better?

The future market competition will not only be a product competition, nor will it be a pure traffic competition.

What companies really need to improve is:

Understand user capabilities.

Who can identify target customers faster;

Who can reduce ineffective marketing costs;

who can build long-term customer relationships;

Whoever is more likely to gain market advantage.

Identification of high-consumption users is essentially a task for enterprises toThe process from "large-scale reaching" to "precise connection".

along withAI technology and global data analysis capabilities continue to develop, and companies’ future customer acquisition methods will become more intelligent, making every marketing investment closer to truly valuable customers.

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