Are there more and more Telegram bot accounts? Learning to identify can improve the quality of the community

Many people have just started operatingWhen it comes to Telegram communities, there is an illusion: the faster the number of groups increases, the better the development of the project will be.

Added today1,000 people, and 3,000 people will be added tomorrow. After one month, the group members have exceeded tens of thousands. Looking at the rising numbers in the background, many operators will feel that the promotion has been successful.

But when we actually start doing activities, making announcements or promoting products, problems immediately arise.

There are obviously tens of thousands of people in the group, but only a few people actually speak; when I post a message, the number of reads is far lower than expected; when I hold an event, the number of people who sign up is less than one percent of the group members. What's even more troublesome is that sometimes a large number of repeated advertisements, automatic replies, and abnormal comments suddenly appear in the group, making the entire community more and more chaotic.

Many people attribute the reason to insufficient operational capabilities. In fact, there is another issue that is easily overlooked.——There are more and more robot accounts.

for the presentFor the Telegram community, robot accounts not only affect activity, but also affect the judgment of user data by the entire project. If a group seems to have 100,000 people, but there are only 20,000 to 30,000 active users, then there will be deviations in subsequent promotion, operations, and data analysis.

WhyTelegram bot accounts are becoming more common

Telegram itself is a highly open platform, which is why it can develop rapidly.

Anyone can create groups, channels, and bots, and developers can implement many automated functions through interfaces. These capabilities allowTelegram has been widely used in Web3, cross-border e-commerce, overseas marketing, game promotion and other industries.

But at the same time, a large number of robot accounts continue to appear.

There are no problems with some robots themselves, such as automatically welcoming new people, automatically replying to messages, and automatic statistics. These are all normal operating tools.

What really affects operations are those abnormal accounts that have no real user behavior and are only responsible for brushing messages, brushing people, or sending advertisements in batches.

In order to make the community seem more lively, many projects will increase the number of members through various methods. In the end, although the number of group members grows rapidly, fewer and fewer people are actually willing to participate in discussions.

When the proportion of robot accounts becomes higher and higher, the data of the entire community will be affected.

For example, the administrator thinks that his community has 50,000 people, but only half of the users may actually be reached.

In this case, no matter how much subsequent operating costs are invested, it is difficult to achieve the desired results.

An active community is not created by the number of people

Many overseas projects will go through the same stage.

In the early stage, we worked hard to recruit new people, hoping to build a large community in a short time.

After the community was truly established, we began to think of ways to increase activity.

In fact, there is one missing step between these two stages.

That is to first determine whether the people entering the community are the users you really need.

Give a simple example.

twoOne Telegram community has 50,000 people, and the other has only 8,000 people.

If the former has a large number of robot accounts and long-term silent users, while the latter has real discussions every day and users continue to interact, then the commercial value of the latter will be higher.

for doingFor those who work on Web3 projects, cross-border brands, and overseas game promotions, what really matters is not how many members are displayed in the background, but how many real users are willing to continue to follow the project.

Therefore, more and more teams are now beginning to pay attention toTelegram account quality, not just the number of group members.

Why are many promotional activities increasingly less effective?

Many operators have this experience.

A lot of budget was spent on promotion, and the number of group members increased quickly, but after the event, there were few real users left.

The reason is not necessarily that the event is poorly designed.

More often than not, it is because the promotion target itself is not precise enough.

For example, a group of users only join the community to receive rewards and stop paying attention after the event; there are also some accounts that are registered in batches to participate in various airdrops and activities. They will not actually read the project content, nor will they form long-term interactions.

If the operations team keeps using such user data to analyze community performance, it will misjudge the development of the entire project.

Therefore, more and more projects are now beginning to add a step before and after promotion, which is to organize user resources, try to retain truly valuable accounts, and filter low-quality data in advance.

DoTelegram promotion, user filtering should be at the front, not at the end

The workflow of many teams is like this:

First promote, then attract people, and finally operate.

A truly mature team will often go the extra mile.

That is to organize users first and then start promotion.

Because user quality determines subsequent operating costs.

If the large number of accounts that enter the community in the early stage have no long-term value, then subsequent operators will have to face a large number of invalid members every day. No matter how much content is posted, it will be difficult to get real feedback.

On the contrary, if basic screening has been completed before entering the community, then every subsequent activity and announcement will be more accurate.

Many people think that screening users just saves a little time.

In fact, it saves not only time, but also promotion budget, operating costs, and the energy of the entire team.

How Digital Planet Helps ScreeningTelegram user resources

Many people who do overseas promotion come into contact with Digital Planet for the first time and think it is just an ordinary screening tool.

In fact, forIn terms of Telegram operation, it is more like a user resource organization platform.

For example, a team collected 100,000 items through different channelsTelegram number, ready for social promotion.

If you start operations directly, it is difficult to know which of these numbers have been registered.Telegram, which numbers are not connected to Telegram at all, which data are duplicated, and which resources have no value for further development.

Through Digital Planet, you can first import numbers into the platform in batches for testing. The system can identify whether the numbers have been activated.Telegram, and help filter valid account resources.

If your data comes from multiple sources, you can also filter duplicate numbers in advance and organize multiple lists into one cleaner data.

Many cross-border teams will continue to classify based on countries, such as screening the United StatesTelegram users, British Telegram users, Japanese Telegram users or Vietnamese Telegram users, and then establish different promotion plans according to different markets.

Apart fromIn addition to Telegram, Digital Planet also supports multiple overseas social platform detection capabilities such as WhatsApp activation detection, Facebook account identification, Instagram account detection, LINE filtering, Zalo detection, and X (Twitter) activation identification. Many teams will first use Digital Planet to organize the entire overseas user database, and then build different marketing lists based on different platforms. For example, if you are planning to do WhatsApp marketing, you can screen numbers that have already opened WhatsApp; if you are planning to operate a Telegram community, you can retain users who have registered with Telegram; if you are entering the Japanese market, you can directly organize LINE users; if you are developing the Vietnamese market, you can prioritize Zalo users.

The biggest advantage of doing this is that you don’t have to wait for the promotion to start before discovering problems with the data. Instead, you have already sorted out user resources before marketing.

truly valuableThe Telegram community is never the one with the most members, but the one with more real users and more real interactions. If you are doing Telegram overseas promotion, Web3 community operation or cross-border community marketing, you might as well try Digital Planet. Through Telegram number detection, robot account identification, number filtering, social platform activation detection and other functions, you can organize the originally messy user data into high-quality resources that can truly be used for promotion and operation.

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