How to accurately reach Instagram users? Why does no one always respond to your content?

many people doWhen marketing on Instagram, you will always focus on content.

Today I will study how to shoot short videos, tomorrow I will study how to write copy, and the day after tomorrow I will start studying the release time, hoping to increase exposure and interaction.

Of course these are important.

However, if the people who actually see the content after it is sent out are not your target customers, then no matter how good the content is, it will be difficult to bring real results.

Some time ago, a cross-border beauty seller chatted with me. He said that the team worked on it for two consecutive monthsFor Instagram promotion, I kept posting content every day, and the number of fans was also increasing, but the background consultation has not improved. Later, they did not rush to adjust the content, but first useddigital planetWe have reorganized a batch of overseas user data and added the ones that have been activatedInstagram and users who meet the target market are screened out and then cooperated with the new promotion plan. Within a month, the number of private message inquiries increased significantly, and more customers actually placed orders than before.

Later he summed it up:“It’s not that no one reads the content, it’s that the content isn’t read by the right people.”

Many people have been optimizing content but ignored the users themselves

Instagram has always been an important platform for overseas brand marketing.

Whether it is cross-border e-commerce, independent websites, clothing, beauty or digital products, many brands will chooseInstagram as a promotion channel.

But many people easily fall into a misunderstanding.

As long as the interaction is low, the pictures are considered not good-looking; as long as there are few consultations, the copywriting is considered poor.

In fact, there is another possibility, that is, what you have been facing is not your target customer.

Give a simple example.

If a brand that sells fitness equipment displays content to a group of people who have almost no fitness needs, then no matter how professional the video is, it will be difficult to obtain real conversions.

On the contrary, if you are dealing with people who usually pay attention to fitness, sports, and healthy living, even if the content is not that complicated, it will be easier to get interaction.

so,The first step to reach Instagram accurately is not to optimize the content, but to find the people who are really suitable to see the content.

Why are there more and more fans but no increase in orders?

Many brands will encounter this situation.

The account has tens of thousands or even hundreds of thousands of fans, but the number of actual customers has not increased significantly.

The reason is that the number of fans and precise customers are not the same concept.

Some people just like to look at pictures.

Some people only like occasionally.

There are also accounts that have almost no active activity.

If marketing has been facing such users, the account data may look good, but the commercial value is not high.

The people who can really bring orders are usually people who are related to your products and willing to learn more about the brand.

Therefore, more and more overseas marketing teams are now beginning to focus on user quality, not just the number of fans.

Because an account with 5,000 precise users is often more valuable than 50,000 ordinary fans.

Why Instagram marketing pays more and more attention to user screening

done beforeWhen promoting Instagram, many people publish content first and then wait for users to follow it.

Now more and more teams are adapting their processes.

They will first organize customer data and then decide which users to push the content to.

For example, a brand is preparing to enter the US market.

I have accumulated a batch of overseas customer numbers in my hand, but these data come from different channels, including those registered on the official website, those with historical orders, and those with historical orders.The contact information left in the Facebook advertisement, as well as the list collected at the exhibition.

If you start promoting directly, it is difficult to know which users are actually suitableInstagram marketing.

Therefore, many teams will first sort out the customer data, distinguish the target market, target platform and user status, and then start to formulate a promotion plan.

In this way, every subsequent step will be more accurate.

How Digital Planet HelpsInstagram accurately reaches target users

When many people first came into contact with Digital Planet, they thought it could only detect numbers.

In fact, its greater role is to help overseas marketing teams organize customer resources.

For example, a cross-border brand is going to doInstagram promotion has accumulated 100,000 overseas numbers.

If you start marketing directly, it is difficult to know which users have already registeredInstagram, which numbers are no longer available, and which customers have also opened WhatsApp, Telegram or Facebook.

Through Digital Planet, these numbers can be imported into the platform in batches for detection.

The platform can identify whether the number has been activated** Instagram, WhatsApp, Telegram, Facebook, LINE, Zalo,

For example, if you are preparing to promote the US market, you can first filter the US regions that have been opened.Instagram users; when preparing to enter the Japanese market, you can synchronize the LINE users; when developing the Vietnamese market, you can filter numbers that have registered with Zalo; if you plan to use WhatsApp to follow up with customers later, you can also retain users who have already opened WhatsApp in advance.

Many teams now put Digital Planet at the forefront of their marketing process.

First complete the number detection, social platform activation identification, and customer label creation, and then arrangeInstagram content promotion, advertising and direct message marketing.

The biggest advantage of doing this is that you don’t have to wait for the ads to be released to analyze what went wrong. Instead, you have already sorted out user resources before marketing begins.

really decideThe effectiveness of Instagram marketing is not just the content, but who sees the content.

Many brands still spend most of their time researching images, videos and copywriting.

Of course these tasks are important, but if it is directed to the wrong people, no matter how good the content is, it will be difficult to exert its true value.

A truly mature overseas marketing team usually solves user problems first and then content problems.

Because the users are precise, the content can really work; if the customers are found correctly, every promotion will be more meaningful.

if you are doingPrecise reaching of Instagram users, overseas customer development, international mobile phone number detection, WhatsApp user screening, Facebook number detection, Telegram account identification, LINE user screening, Zalo user detectionWaiting for business, you might as well give it a trydigital planet. Complete number detection, social account screening and customer classification before startingInstagram marketing is often easier to acquire real customers than blindly increasing the amount of content.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official