Screening LinkedIn users in Thailand, how to find more suitable customers

Do the Thai market,LinkedIn is more suitable for finding B2B customers, especially in industries such as manufacturing, logistics, software, trade, consulting, and corporate services. You can see company, position, industry and personal career information on the platform. It seems very convenient to find customers. However, if you just search for Thailand and then add a large number of contacts, there will often not be many people with whom you can actually talk about business. The reason is not complicated. Although many of the contacts are in Thailand, they are not in the target industry, nor are they responsible for procurement, operations, technology or business decisions. What really needs to be done in Thailand's LinkedIn user screening is not to simply increase the number of contacts, but to first screen out the industry, company, position and contact information layer by layer, so that subsequent customer development can avoid detours.

Screening the industry first is more important than adding contacts first

For LinkedIn to develop customers in Thailand, the first step is to determine which industries the business is suitable for.

If you are doing industrial equipment, you can focus on manufacturing, engineering, factory, machinery, electronics and other related companies; if you are doing logistics services, you can focus on cross-border trade, warehousing, transportation, e-commerce and supply chain companies; if you are doing software products, you can look for e-commerce, finance, Internet, corporate services and other industries based on their functions; if you are doing marketing services, you can focus on brands, e-commerce, education, tourism and local service companies.

After the industry direction is determined,The search scope on LinkedIn will be narrowed down a lot.

If the product itself is aimed atB2B, however, puts a large number of ordinary individual users, students or people who have nothing to do with the business into the customer list. No matter how you send messages later, the effect will be difficult to achieve.

So ThailandThe first step in screening LinkedIn users is not their number, but their industry.

First confirm whether the company may need the product, and then consider who to contact.

In the same company, different positions have completely different values.

After screening the industry, the second step is to look at the position.

This is alsoThe most time-consuming part of LinkedIn’s accurate customer acquisition process.

For example, when selling industrial equipment, the people who are actually likely to be involved in purchasing usually appear in positions such as purchasing, production, engineering, and factory management. Although the marketing manager has a high position, he is not necessarily involved in equipment procurement.

When making enterprise software,The person in charge of IT, operations, and business may be more worthy of attention; if you are doing human resources software, you should find the person in charge of HR; if you are doing advertising and marketing services, you can give priority to positions such as Marketing, Growth, and Business Development.

So ThailandLinkedIn customer screening should not only look at the high level of the position, but also whether the position is related to the product.

An ordinary purchasing manager who happens to be responsible for the products the company is selling may be more worthy of follow-up than a senior manager who doesn't care about purchasing at all.

Finding the right position is more practical than simply looking for a high-level position.

You should also continue to look at the company type

After screening for a suitable position, you can continue to look at companies.

In the same industry, the procurement processes of small companies and large companies are different, and the decision-making methods of local companies and multinational companies may also be different.

If the product price is relatively high, it may be more suitable for companies of a certain size; if it provides lightweight software or standardized services, small and medium-sized enterprises may also be good targets.

The region where the company is located also has reference value.

Companies are relatively concentrated in Bangkok and surrounding areas, and manufacturing may also be distributed in different industrial areas. If the business itself has restrictions on offline services, installation, after-sales or logistics, it is even more important to screen customers according to the scope of services.

If the product is delivered entirely online, regional restrictions are not so obvious.

ThailandLinkedIn's precise users are not a fixed standard, but should be continuously narrowed down based on product features.

Find out who to contact for career information on LinkedIn and how to contact them via contact information.

LinkedIn's biggest advantage is that it can help judge a person's company, industry and position.

But after actually entering customer development, we have to solve the problem of contact information.

Enterprise passedAfter establishing contact on LinkedIn, or obtaining a phone number through normal channels such as official website consultation, event registration, customer submission, existing business contacts, etc., you can continue to organize these contact information.

This step requires checking the number format first.

When Thai mobile phone numbers are mixed with numbers from other countries, the international number format needs to be unified to avoid missing national area codes, duplicate numbers and format errors affecting subsequent use.

If the same contact also exists inLinkedIn customer tables, official website inquiries and historical databases must also be deduplicated first.

In this way, the list obtained by sales will not show the same person multiple times.

Digital Planet can be used in the contact information screening step

LinkedIn is more suitable for finding target companies and positions, while Digital Planet can be placed in the later part of number sorting.

After an enterprise has obtained a batch of Thai contact numbers through normal business channels, it can first remove duplicates and unify the format, and then use Digital Planet to screen the numbers based on subsequent communication needs.

For example, sales are mainly throughTo contact Thai customers via WhatsApp, you can first check which numbers have been activated for WhatsApp; if customers in some industries are more suitable for Telegram, you can continue to do Telegram related screening.

This is the originalThe LinkedIn contact list can continue to be segmented.

For example:

Thailand Manufacturing Purchasing Manager +Contact via WhatsApp

Thai software companyIT person in charge + Telegram related users

Thailand logistics company operations manager + historical inquiry customers

Thailand market manager + official website proactive consultation

These categories are better than a simple ThailandLinkedIn contact sheets are easier to hand over to sales.

Digital Planet is here to sort out existing numbers and screen social platforms.LinkedIn is responsible for the front crowd positioning. The two parts each do their own thing and do not need to be mixed together.

Just because the number works doesn’t mean the customer is accurate.

Do thisBe sure to distinguish between LinkedIn profiles.

A Thai number can be used normally and has been activatedWhatsApp can only mean that the communication channel is fine.

Whether you are really a target customer depends on the industry and position.

For example, if a company sells warehouse management software, although the number of an ordinary Thai restaurant employee can be contacted normally, it has almost no development significance; even if the person in charge of operations of a logistics company has only one normal business contact information, the value is even higher.

soLinkedIn’s precise screen of numbers cannot just screen numbers.

A more reasonable sequence is to first determine the company, then screen the position, then confirm the contact information, and finally arrange sales follow-up.

Otherwise, it is easy to have a situation where all the numbers are valid, but the customer does not match them at all.

ThailandLinkedIn customers can be divided into batches by priority

After the customer list is compiled, it is not recommended that everyone develop together.

You can put people with clear business relationships first.

For example, customers who have inquired through the official website, participated in corporate events, actively inquired about products, or communicated with customers will naturally have a higher priority.

The second group can be people who meet the industry and position requirements but have no clear needs.

This type of customer needs to communicate more gently, confirm whether there are relevant plans first, and do not need to send a complete quotation at the beginning.

The third group can be people whose industries roughly match their needs, but whose positions or needs are temporarily unclear.

Such customers can continue to be observed and do not need to take up too much sales time.

In this way, sales are not dealing with a lot of things in no order every day.LinkedIn contacts, but a prioritized client list.

The first message is best related to the position

ThailandIf LinkedIn customer development wants to increase the response rate, the first message should not be too general.

The person in charge of procurement is more concerned about products, prices, supply and delivery; the person in charge of operations is more concerned about efficiency, process and cost;The IT person in charge will focus on system functions, interfaces, security and deployment; the marketing person in charge will be more concerned about customer acquisition, traffic and conversion.

If everyone receives the same company introduction, it can easily be regarded as an ordinary mass message.

A better way is to let the other party see at a glance why they are looking for him.

For example, if the other party is responsible for procurement, we will start with product supply and procurement needs; if the other party is responsible for logistics, we will directly discuss issues related to transportation, warehousing or supply chain.

The content does not need to be long.

The goal of the first message is just to make the other party want to reply, not to introduce all the products at once.

ThailandIn the end, gaining customers on LinkedIn depends on real communication results.

No matter how detailed the customer screening is, the sales results will ultimately depend on it.

If the contact titles are all accurate but almost no one responds, check whether the contact details are appropriate and whether the first message looks too much like an advertisement.

If there are many responses but no actual demand, it means that the industry or customer scope can continue to be narrowed.

If there are a lot of inquiries, but it is difficult to close a deal later, the problem may have reached the price, product or sales follow-up stage.

These results can in turn adjust the next batch of ThaiLinkedIn user screening.

Which types of industries have the best responses, which positions are most likely to be in demand, and which sources of customers are easier to close deals with. As time goes by, the filtering conditions will become clearer and clearer.

ThailandThere is no need to pursue adding a lot of people at the beginning for LinkedIn customer development. First select the right industry and company, then find the position that is actually responsible for the relevant business, then organize the existing contact information, continue to screen numbers and communication channels through Digital Planet, and finally leave it to sales to follow up according to priority, which will be more practical than simply expanding the number of contacts.

do thaiScreen LinkedIn users, first exclude irrelevant industries, and then exclude people who are not responsible for this matter. Only the remaining customers are worth spending time communicating with.

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