U.S. investment Telegram users, how to screen out target groups that deserve more attention
When developing U.S. investment customers, many people’s first reaction is to findTelegram users, because a lot of finance, encryption, Web3, stocks, investment education-related content will be spread in Telegram channels, groups and private chats. But the problem is also obvious: if a US number has opened Telegram, it does not mean that the person is concerned about investment, nor can it be directly judged that he is interested in a certain investment product.
What US investment Telegram users really need to screen is not just the account status, but the country, data source, investment-related behavior and recent needs. Putting these layers of information together makes it easier to screen out people who are worthy of following up.
USATelegram has a large number of users, but not so many people who are really relevant
Identifying the U.S. market first only narrows the scope of the country by one level.
The same is the United StatesAmong Telegram users, some just chat, some care about technology, some join gaming communities, and some actually follow stocks, digital assets, financial information and other content.
If you only follow the US number +Telegram has been opened for customer development, and the scope is still very wide.
When actually screening investment customers, the focus should be on why users enter your customer base.
For example, users have participated in financial online activities, actively consulted investment education services, registered related products, and filled out financial content forms. These behaviors are much better than simply openingTelegram is more valuable for reference.
Therefore, the first step in screening U.S. investment users is not to expand the number of numbers, but to find people who have truly had a relationship with the investment theme.
First confirm whether it is a US user, and then confirm whether there isTelegram
If an enterprise has a batch of international numbers, it can organize them by country first.
US numbers are separated separately, and other countries are temporarily placed on different lists.
Then process the duplicate data.
The same customer may have participated in an event, registered on the official website, and submitted an advertising form once. If numbers are not deduplicated, a user may appear two or three times in the data.
After the numbers are sorted, we can then determine which American users have subscribed.Telegram.
Digital Planet can be used in this link. After an enterprise obtains a number through normal business channels such as official website registration, event registration, advertising forms, and historical customers, it can first unify the format, remove duplicates, and then use Digital Planet to obtain the number.Telegram has launched screening to sort out American users with Telegram account base.
This step solves the problem of communication channels.
It cannot directly tell you who likes to invest, nor can it be registered just because of a numberTelegram, mark the other party as an investment customer.
What investment users really want to look at is the source
U.S. investmentWhen filtering Telegram users, the most valuable field is usually not Telegram, but the source.
For example:
Financial course registration users
Users who register for investment activities
Web3 project registered user
Financial software trial users
Stock-related content consultation users
Historical investment product customers
These sources already have a certain business background.
Assume that two American users have activatedTelegram.
User A left his contact information through investment-related online activities.
User B is just an ordinary website member and does not have any financial-related behavior.
If the current business itself is related to investment,User A is obviously more worthy of priority judgment.
soTelegram only helps to figure out what channel to contact through, and the source of the user can better explain why it is worth contacting.
Investment interests should also continue to be divided, do not put them all on one list
The investment itself is also a large one.
Some people focus on stocks, some focus on crypto assets, some focus more on long-term financial management, and some are just interested in financial information.
If all investment categories are consideredTelegram users are all put into a list, but salespeople still don’t know what to talk about later.
You can continue to group according to the company's own product direction.
For example, when making stock tools, we focus on retaining stock-related users.
DoWeb3 services can focus on encryption, on-chain tools, and transaction-related business groups.
Financial education can be organized according to courses, content and consulting directions.
This way the final customer list will be more specific.
for example:
USATelegram has been activated + stock content consultation
USATelegram has been activated + Web3 event registration
USATelegram has been activated + financial software trial
USATelegram has been activated + historical investment customers
This kind of list is better than just the United StatesTelegram users are more likely to be handed over to sales.
Even if there is an investment tag, you cannot directly call high-intention customers.
Investment-related is just a direction of interest. The real high intention depends on whether the user takes further action.
For example, taking the initiative to inquire about prices, applying for a trial, signing up for events, booking demonstrations, and leaving specific needs, these behaviors will be closer to actual customers than ordinary content browsing.
If you only participated in one event and did not continue to consult, you can put it in the general potential user group.
If the user has taken the initiative to ask about product features, price or service content, you can increase the priority of follow-up.
If you have been a historical customer, you can also enter the old customer maintenance or reactivation list separately.
Such sales do not require an even distribution of all U.S. investmentsTelegram users, instead deal with people who have already shown clear interest first.
Telegram activation status cannot replace activity level
User activation detectedTelegram does not mean that it will be used frequently in the near future.
Account existence and recent activity are not the same concepts.
If a company wants to judge who is more worthy of following up first, it can combine its existing recent business records.
For example, if you have recently submitted a form, recently participated in an event, recently contacted customer service, or just completed registration, these behaviors will be more complex than simplyTelegram account status is more valuable for reference.
If a customer left their number two years ago, it is still open nowTelegram, but there has been no business interaction for a long time, so the priority can be lower.
On the other hand, an American user who just participated in an investment event yesterday and left his contact information, even if it is just an ordinary user,Telegram account is also worth confirming needs faster.
When following up with sales, don’t talk about investment income right from the start.
Investment customers are usually more sensitive to marketing content.
If the user has only participated in financial activities, and the first sentence of sales begins to talk about profits, returns, or strongly recommends products, it is easy to make people feel disgusted.
A more natural way is to continue from the user's original behavior.
Once you have participated in an event, start with the content of the event.
After trying a tool, ask how it went.
After consulting on a certain type of product, continue to confirm specific needs.
If investing, financial, or crypto-related services are involved, you should also avoid exaggerating benefits, guaranteeing returns, or understating risks.
The goal of the first step is just to confirm whether the user still has relevant needs. There is no need to explain everything at once.
U.S. investmentTelegram users are best to use according to priority
After the sorting is completed, customers can be simply divided into several layers.
The first level is those who have recently taken the initiative to consult, apply for trials, and make appointments for services.
The second level is people who have recently participated in investment-related activities and submitted related forms.
The third level is historical investment customers or people who have consulted.
The fourth level is only the United States +People with Telegram account tags but no obvious investment behavior.
After sorting in this way, sales will process the previous highly relevant data first every day, and there is no need to start from a large number of ordinary data.Randomly try it among Telegram users.
The number of customers may be smaller, but the actual communication will be more focused.
Really useful filtering is to put several conditions together
U.S. investmentTelegram users are not filtered out by a tag.
A more practical combination would be:
US market
Telegram has been activated
Investment related sources
Specific product direction
Recent business activities
Sales follow-up status
Enterprises can first use Digital Planet to transfer existing numbers to the United StatesTelegram users are screened out and then classified based on their activities, registrations, inquiries and customer information.
soTelegram status is responsible for solving channel problems, investment-related behaviors are responsible for solving crowd problems, and recent inquiries and needs are responsible for determining sales priorities.
U.S. investmentWhat is really worth screening for Telegram users is not how many people have opened Telegram, but how many of them have had real contact with investment businesses and still have a need to continue to understand.
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