Skype customer acquisition accounts are reorganized, which accounts can continue to enter the customer development process

Skype has been communicating with overseas customers for a long time, and many old customer profiles still retain Skype accounts, mobile phone numbers, email addresses and historical chat records. The problem is that after the data has been stored for a few years, it cannot be continued to be used simply as "Skype was added before". The customer may have changed companies, changed their contact information, or may have already switched to WhatsApp, Telegram or email for communication.

The real solution to reorganizing Skype's customer acquisition accounts is not to contact the old list again, but to determine which customer relationships still exist, which accounts have only historical records, and which ones deserve to be followed up through a more suitable channel.

Look at this firstDid the Skype account have any real business relationship before?

oldThe most valuable information about a Skype account is not the account itself, but what happened in the past. If there have been inquiries, quotations, orders, product discussions or after-sales records in the past, even if such customers have not been contacted for a long time, they are more worth retaining than unfamiliar accounts with no business background at all.

You can first find some key information from the historical records: what products were consulted at that time, when was the last communication, whether there was a transaction, and why the contact was stopped. For example, a customer who has not placed an order because of the price before has a completely different follow-up approach than a customer who has only added friends but has never talked about the product.

When reorganizing a Skype account, it is more important to restore the customer background first than to directly determine whether the account can still be used.

Do not put all old accounts back on the sales homepage

The longer the customer database is used, the more historical contacts there are. if allOld Skype accounts are back on the current sales list, and new inquiry customers can easily be overwhelmed by a large amount of old data.

You can directly hierarchize by business relationship: Those who still have recent communication will enter the normal customer pool; those who have had orders or clear inquiries in the past but have been silent for a long time will enter the historical maintenance pool; those who only have account numbers and no sources and business records will be placed in the pending area.

In this way, after the salesman opens the list, he does not need to re-judge each one from a few years ago.Skype contacts. Those with recent needs will be dealt with first, old customers will be slowly revitalized, and data with unclear backgrounds will not be touched in a hurry.

After the customer changes company, the originalSkype information needs to be reconfirmed

B2B customers are especially prone to this situation. A contact who was in charge of procurement at Company A three years ago may now have gone to Company B, and his position and business direction have changed. If you continue to contact based on the needs of the old company and old products, it is easy for information misalignment to occur.

soWhen sorting out old Skype customers, fields such as company, position, and email are also worth revisiting. If there are new communication records in the company's own CRM, the latest information should prevail.

Historical information can be retained, but do not permanently regard tags from a few years ago as the current status of the customer.

Just because a Skype account exists does not mean that you are still used to using Skype.

This is the most important point to pay attention to when revitalizing old channels. Customers passed in the pastSkype communication does not mean that Skype is still used as the main method of contact. Many customers may later become more accustomed to using WhatsApp, Telegram, email or other business channels.

If new communication methods have appeared in previous customer records, priority should be given to using the channels that customers are currently using, rather than for the sake of revitalization.Skype data forcefully pulls people back.

The purpose of organizing customer acquisition accounts is to find customers again, not to re-promote a certain communication software.

When you have a mobile phone number, you can reorganize your current communication channels

partThe mobile phone number is still retained in Skype's historical customer information, and you can continue to organize the numbers at this time. First, unify the international number format and clean up duplicate records, and then check which numbers are based on platforms such as WhatsApp, Telegram, and LINE based on actual business needs.

Digital Planet can be used in this ring. such as historySkype customers already have clear business sources and mobile phone numbers. They can use Digital Planet to remove duplicate numbers, classify countries and filter target social platforms, and then add the results back to the customer information.

For example, it can be organized into:

Germany +Skype historical customer + WhatsApp has been activated + equipment has been inquired about

USASkype old customers + Telegram related users + historical orders

France +Skype historical contacts + email still in use + no interaction for half a year

India+Old Skype account + target communication channel to be confirmed

This way you don’t need to stick to it later.Skype, instead continue customer development in a manner that is more appropriate now.

Skype account detection is only the basics, what we really want to find is "Is the relationship still alive?"

The most common mistake to make when revitalizing old customers is to equate a normal account with a normal customer relationship. oneThe Skype account can still be found, which only shows that the account record is still basic. It does not mean that the customer still remembers the company, nor does it mean that there are current purchase plans.

A more worth-watching signal is whether there have been any new business moves recently. For example, responding to emails again, entering the official website again, proactively inquiring about new products, re-inquiring for prices, and the need for repurchase after sales indicate that the relationship is reactivated.

If there is no interaction for several years, evenThe Skype account is still there and can continue to be placed in the history pool. There is no need to invest time in sales immediately.

There is an order recordSkype old customers deserve to be sorted out separately

Compared with ordinary historical contacts, customers who have actually completed transactions are usually more worthy of reorganizing. Because there is already a real business relationship, the salesperson at least knows what has been purchased before, the price range, the purchasing cycle and the communication method.

You can continue to stratify according to the latest order time and product repurchase cycle. There will be normal maintenance of orders in the near future; those who have not purchased for a long time but have made many transactions can enter the old customer wake-up; those who have only made one transaction and have not interacted with them for many years will have their priority reduced.

If the product has been updated, you can also judge whether there is a reason to re-communicate based on the original purchase direction, instead of sending the same new product introduction to all old customers.

onlySkype account, what to do when there is no other information?

In the historical database, it often appears that there is only oneThere is no information about Skype username, company, product, source, or mobile phone number. This kind of data is not suitable for direct classification into precise customers.

You can keep it alone first and don't rush to enter the sales pool. If you can follow up with old emails, orders,CRM records are matched and the customer background is replenished. If no business relationship can be found at all, keep the priority low.

Rather than forcing sales to try one by one, it will save more time to put the data with complete background first.

When reconnecting with old customers, don’t treat them as if they were meeting for the first time

If you have talked about products in the past, it is best to continue the original business background when contacting again. Inquired beforeFor product A, just start with whether there is still demand for product A. In the past, because the budget was suspended, you can ask whether the project will be restarted. If there were orders in the past, you can focus on usage, replenishment, or related products.

This kind of communication is much more natural than re-sending a long paragraph of company introduction.

The greatest value of Skype history is that it can help salespeople know where the previous conversation has gone. It is meaningful to sort out this part of information and revitalize old customers.

WhichSkype accounts can continue to enter current customer development

There are usually several situations that are really suitable for re-entering the current sales process: recent re-inquiry, re-emergence of demand from historical order customers, previous clear inquiries but project suspension, and resumption of communication after updated contact information.

If there has been no business action for a long time, you can continue to save it, but it does not need to occupy the sales homepage. Data with only account numbers and no source will be placed for confirmation first.

After doing this,The number of Skype accounts may be much smaller, but the customers who actually go into sales will know better.

Skype old data also needs to avoid duplicate customers

The same customer may exist bothSkype username, mobile phone number, email, and later contacted again through WhatsApp. If these records are not merged, it is easy for the system to treat them as multiple different customers.

When reorganizing, you can merge the existing customer numbers, mobile phone numbers, email addresses, companies, and historical orders of the enterprise to centralize records from different channels under the same customer entity.

In the future, customers willWhen switching from Skype to WhatsApp, there is no need to create a completely independent profile again.

Channels can be changed, but it is best not to duplicate customer entities.

The one that is finally handed over to sales is notSkype account list, but the reorganized customer relationship

After the Skype customer acquisition account is reorganized, the more practical fields can retain the country, Skype account, mobile phone number, current communication channel, customer source, historical products, latest interaction and current follow-up status.

For example, old German customers previously passedSkype inquiry, now WhatsApp has been activated, recently asked about the equipment price again, you can go directly to the priority follow-up. Although another customer's Skype account still exists, he has no business records for three years and remains in the historical customer pool.

What Skype's old data revitalization really needs to do is not to re-send accounts from many years ago, but to re-judge which customer relationships still exist, and then put those who are still worth contacting back into the current business process.

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