Why do WhatsApp marketing numbers need to be tested for WS? Where does invalid data usually appear?

WhatsApp marketing numbers appear to be just mobile phone numbers, but in actual use they are often mixed with duplicate numbers, incorrectly formatted numbers, numbers that have not been subscribed to WhatsApp and historical data that has not been updated for a long time. The main purpose of conducting a WS number test before marketing is to deal with these problems in advance so that subsequent customer development can start with relatively clear data.

The more sources of customer numbers there are, the easier it is for data to become cluttered.

Overseas customer numbers usually don't come from just one entrance. Official website inquiries, advertising forms, historical orders, customer service inquiries, and event registrations may continuously generate new mobile phone numbers. As time goes by, the same customer appears repeatedly, the country area code is inconsistent, and the old number continues to be retained. There will be more and more situations.

For example, a customer first passesSubmit the number for the Facebook ad, and later make an inquiry on the official website. After the transaction was completed, it was entered into the after-sales system. If different channels save it once, the same mobile phone number may appear three or four times in the marketing list.

Doing basic sorting before WS detection can avoid duplicate numbers from repeatedly entering subsequent WhatsApp screening and customer follow-up.

The mobile phone number is valid, but it does not mean that it has been activatedWhatsApp

This isOne of the most common misunderstandings in WhatsApp marketing.

If the number can be used normally, it only means that the mobile phone number itself exists, but it does not mean that the person must have registered it.WhatsApp. If all subsequent contacts are to be made through WhatsApp, then it is very important to have a corresponding WhatsApp account.

Digital Planet SupportBatch screening of WhatsApp numbers allows you to import existing customer numbers and perform related detection on activation status, and separate the data with WhatsApp account base and the data for which the corresponding activation status has not been detected.

Use this laterWhen using the WS channel, there is no need to treat all mobile phone numbers as the same type of data.

International number format errors will also affect subsequent use

Number format issues are very common when processing customer data across countries.

Some numbers save the complete international dial code, some still have the local format; some have spaces and dashes, and some haveExcel files will convert long numbers into scientific notation. It seems that the format is just different, but it may cause recognition errors when actually batch processing.

Common situations include:

lCountry code is missing;

lPreamble0 processing error;

lThe same number appears in multiple formats;

lExcel automatically modifies long numbers;

lPhone, name, and other fields are blended into the number column.

When Digital Planet processes batches of overseas numbers, it is more suitable to enter the detection process when the data has been basically sorted. The numbers in the front are more standardized, and the numbers in the back areWhatsApp filter results are easier to use directly.

Digital planet canWS detection is connected to the front of the marketing process

A more practical processing sequence is not"Send the number as soon as you get it", but first organize the customer data and then confirm whether the WhatsApp channel matches.

For example, it can be processed in the following order:

Original customer number sorting → Deduplication and format checking → Import Digital Planet → Filter WhatsApp activation status → Export by category → Return to customer follow-up.

The advantage of Digital Planet is batch processing, which eliminates the need for manual querying one by one. Especially when tens of thousands or hundreds of thousands of overseas customer data are processed at the same time, you can firstScreen out the basic status of the WhatsApp account, and then continue to match the results with the original customer source, product demand, and inquiry time.

soWS detection is not a separate step, but directly serves subsequent customer development.

After the test is completed, do not"Not activated" is directly regarded as an invalid customer

Some clients are not detectedWhatsApp account status, but he may be a real official website inquiry customer, or he may have historical orders.

Just because there is no such data cannot beWhatsApp, just delete it.

If the customer originally used email, phone,For communication via Telegram or LINE, continue to maintain these channels. WS number detection is only to help determine whether WhatsApp can be used as the current communication portal, not to determine whether it is valuable to the customer itself.

Similarly, it has been openedWhatsApp numbers cannot be directly defined as precise customers. Whether customers have demand depends on actual inquiries, orders and recent interactions.

What really affects the quality of marketing is whether the test results and business data can be connected.

For example, it is also detectedWhatsApp has been activated:

A customer just submitted a product inquiry yesterday;

One customer had no interaction for half a year;

A customer has entered the repurchase cycle;

A customer has made it clear that they no longer wish to receive marketing messages.

Obviously, the way these four people are handled cannot be the same.

soAfter the WS number detection is completed, you should continue to prioritize based on the customer source, latest communication, historical transactions and current customer stage. Digital Planet is responsible for screening the WhatsApp account level first, and the original CRM, order and inquiry records are responsible for determining whether the customer is suitable to follow up now.

It is also suitable to redo the historical data before reusing it.WS detection

After many old customer numbers are saved for a year or two, their account numbers and contact information may change.

If you plan to re-activate old customers, holiday marketing or new product promotion, you can first rearrange the historical numbers and then confirm the current ones through Digital Planet.WhatsApp account basic status.

This can reduce the need to directly continue to use results from many years ago, and can also use results that have not beenReal old customers of the WhatsApp channel are transferred back to other existing contact methods.

The most practical value of WhatsApp marketing number detection is to sort out the number and account level before officially following up. Digital Planet can undertake the process of screening batch WS numbers. It can first separate the activation status, abnormal data and different number situations, and then continue to develop based on the customer's original sources and business records. This will be more suitable for long-term marketing than directly facing a messy number list.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official