Screen before WhatsApp group sending, which numbers are not suitable for direct entry into the marketing list

The poor effect of WhatsApp group sending is not necessarily due to a problem with the copywriting. In many cases, the list itself is not suitable for direct use. If customers who have not opened WhatsApp, have duplicate numbers, have abnormal formats, have no business relationships for a long time, and have clearly refused marketing, if they are all mixed together, it will not only reduce the quality of contact, but also make subsequent customer management more and more chaotic. Screening before mass sending is to sort out the data that is truly suitable for entering the WhatsApp channel.

NoThe number based on the WhatsApp account is not suitable for direct group messaging.

The mobile phone number itself is normal and does not mean that it has been registered.WhatsApp.

If you mainly use it in the futureWhen WhatsApp contacts customers, the account opening status should be the most basic level of screening before mass sending. Digital Planet can perform WhatsApp account-related detection on existing customer numbers, and separate the data with account basis and the data that has not detected the activation status.

This is not done to delete the latter directly, but to confirm the communication channel.

For example, a customer does not detectWhatsApp account, but you have always communicated through email or Telegram in the past, you should continue to use the original channel, rather than deeming the customer invalid because you do not have WhatsApp.

Duplicate numbers must be processed before official sending

The same customer may enter the customer database repeatedly from different places.

For example, you submitted an advertising form first, then made an inquiry on the official website, and then entered the after-sales system again after the transaction was completed. If each channel saves a record, the last mobile phone number may appear multiple times.

If this kind of data is sent directly to the group, it will easily cause repeated exposure.

A more appropriate approach would be to merge duplicates at the number level but retain the customer's past inquiries, orders and source records. This will not only reduce repeated sending, but also prevent important business information from being deleted due to deduplication.

When Digital Planet is processing batch numbers, it is more suitable to be used in conjunction with the previous deduplication and formatting processes, so that the subsequentWhatsApp filter results are cleaner.

International numbers with abnormal formats should also be sorted out in advance

When overseas customer numbers come from different countries, the most common problem is that the format is not uniform.

Some have complete international dialing codes, some are local numbers; some have spaces, brackets or dashes; and some haveThe Excel file will display long mobile phone numbers in scientific notation.

If these problems are not dealt with, they will be dealt with laterWhen filtering WhatsApp accounts, it is easy for repeated identification or failure to match properly.

Before mass sending, you can first check the country code, number length, duplication andExcel format, and then enter the sorted data into Digital Planet for WhatsApp-related screening. The more standardized the front number is, the easier it is to use the subsequent customer list directly.

Data whose sources are unclear and have no long-term business relationship should be lowered in priority

Just because a WhatsApp account has been opened does not mean that it is suitable to be included in the marketing list immediately.

For example, although a number has a normal account, it has not had any business interaction for two or three years, and it is unclear why the contact information was left in the first place. This kind of data obviously cannot be placed on the same level as the customer who just submitted an inquiry yesterday.

Before mass sending, you can continue to combine the original customer sources and business actions to do simple grouping:

Those who have actively inquired recently will be given priority for normal follow-up;

Historical transaction customers will be contacted according to the repurchase and maintenance rhythm;

Silence customers for a long time and reduce the frequency of contact;

Don’t be fooled by data from unknown sources.If the WhatsApp account is normal, it can be directly used for high-frequency marketing.

The list filtered out in this way will be closer to the real customer relationship, rather than simply"Collection of opened accounts".

Customers who have explicitly declined marketing must be excluded

This type of data should not be re-entered into the active marketing list even if the account status is normal.

If the customer has made it clear in the past that he or she does not want to continue to receive marketing information, or the company's own customer service,Unsubscription and contact rejection records already exist in the CRM, and this status should be retained.

Screening before WhatsApp group sending not only checks whether the account can be contacted, but also checks whether the customer is suitable for continued contact.

Digital Planet is responsible for screening at the number and account level, and customers’ willingness to contact us must still be based on the original business records. The two parts are used together so that the technicalThe "available" number is mistaken for the customer the business "should contact".

Digital Planet is more suitable for the data compilation stage before mass distribution.

A more practical process could be:

Compilation of original customer data → Deduplication and number format checking → Import Digital Planet → Filter WhatsApp accounts → Classify by customer stage → Then enter subsequent customer operations.

The advantages of Digital Planet are mainly reflected in batch processing and account screening. When the number of customer numbers is relatively large, you can firstThe basic status of WhatsApp accounts is sorted out clearly, and then combined with countries, customer sources, recent inquiries and historical orders to continue grouping.

In this way, what sales or operations get is not a chaotic big list, but data that has been initially sorted according to account status and customer relationships.

The point of screening before mass sending is not"Hair more"

truly effectiveWhatsApp customer operations do not put all numbers into the same message, but try to allow different customers to receive content that is more suitable for the current stage.

Customers who have recently inquired are more suitable for following up on products and quotations. Old customers are more suitable for repurchase or new product maintenance. After-sales customers should solve problems first. Customers who have been silent for a long time need a more appropriate reason for re-contact.

The purpose of screening on WhatsApp before mass sending is to reduce obviously mismatched data and allow customers with real business relationships, normal account channels and suitable for continued contact to enter subsequent operations.

if inIf you have any questions about WhatsApp group screening before sending, account opening testing, batch number sorting, or overseas customer data processing, you can directly contact Digital Planet official customer service. Digital Planet provides free consultation and can assist in choosing a more appropriate screening method based on customer data sources, target markets and actual operating scenarios.

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