LINE Thai number screening, how to organize Thai LINE user detection and customer development data

When doing customer development in Thailand, there are many mobile phone numbers, but it does not mean that these numbers are suitable for entering directly.LINE marketing list. First confirm which Thai numbers have opened LINE, and then continue to group them according to the original customer source, product category and regional label. Subsequent marketing will be more targeted.

The core problem solved by LINE Thai number screening is simple:First put thereFind out the basic LINE account numbers, and then consider which marketing scenarios these users are suitable for.

The mobile phone number in Thailand is normal, but it does not mean that it must be activated.LINE

The number can communicate normally, and is there anyA LINE account is two different things.

For example, in a Thai customer number, there may also be registeredLINE users, no LINE account numbers detected, and data with incomplete and duplicate formats. If no distinction is made, it will be confusing when sorting out LINE customers later.

Therefore, the first step is to look at the basics of numbers and deal with the country code, duplicate numbers and obvious format issues before entering.LINE account detection.

This way the subsequent results will be clearer.

To screen Thai numbers, first selectFind out the basics of LINE account

When the number of numbers is only a few dozen, it can still be processed manually; once it increases to tens or hundreds of thousands, it is more suitable for batch screening.

Digital Planet SupportLINE number related detection can batch screen existing Thai mobile phone numbers and sort out the data that has detected LINE activation status.

After processing, it can be divided into several more intuitive categories:

LINE has been activated

haveLINE account basics, you can enter subsequent LINE user sorting.

not detectedLINE activation status

Saved separately, discordLINE users are mixed together.

Duplicate or abnormally formatted numbers

Return to the number sorting process first.

In this way, the Thai mobile phone numbers that were originally mixed together become more clear.LINE channel data.

Thailand number screening completedAfter LINE, customer channels will be clearer

Thai customers do not necessarily only useLINE.

Some customers may originallyCommunicate via Facebook, WhatsApp, phone or other channels. Therefore, after detecting a LINE account, it is more suitable to understand it as "one more available channel" instead of all customers having to switch to LINE.

For example, the original customer information already contains:

Thailand region;

a product label;

historical customers;

active users;

The number left on the website.

After LINE filtering, you can continue to retain the original information and add the "LINE has been activated" layer.

In this way, during subsequent marketing, we not only know whether the customer hasLINE also knows which category this data originally belongs to.

After testing, you can first split it into different marketing groups according to sources.

After filtering out the LINE accounts, it is not recommended to put all the activated numbers back into a big list.

If there are source tags in the original data, you can continue to group by source.

For example:

left by the websiteLINE users

You can continue to introduce the corresponding products and services of the website.

Historical customersLINE users

More suitable for old customer content such as new products, replenishments, upgrades, and after-sales services.

Activities or membershipsLINE users

You can continue to maintain it based on the original activity theme and member content.

Long-term preservation of old numbers

You can lower the priority first, and you don't need to use the exact same rhythm as the data you just generated.

Testing is just aboutAfter screening through the LINE channel, the original customer background determines what will be posted later.

According to product classificationLINE marketing will be more practical than posting content uniformly

If there is already a product label in the Thai customer profile,After LINE filtering is completed, the two types of data can be directly combined.

For example, it turns out:

A product customer;

Product B customers;

C product customers.

Join againAfter LINE is activated, you can form:

Product A + LINE has been activated;

Product B + LINE has been activated;

Product C + LINE has been activated.

In this way, when promoting new products, updating prices, or sending product content later, you can directly respond to different groups of people.

than all thailandLINE users send a unified set of content, and this classification makes it easier to keep the content relevant.

Region tags can also continue to be used

If the original Thai number already has Bangkok, Chiang Mai, Pattaya or other region information, you can still keep it.

LINE detection itself is responsible for account status, and regional labels come from existing customer data.

After the two parts are combined, different activities, store information, delivery scope or regional content can be created according to the region.

for example:

Bangkok users+LINE has been activated;

Chiang Mai Users+LINE has been activated;

Users from other regions＋LINE has been activated.

This type of grouping does not need to be very complicated, but it will be more convenient for localized marketing.

Recent data and historical data, the marketing rhythm should not be the same

Even the new numbers that have just been sorted out and the historical numbers that have been saved for one or two years are detected.There is no need to use the same marketing frequency for LINE accounts.

Recently addedLINE users can have priority access to current activities, product introductions or customer service processes.

historyLINE users can reduce the frequency and wait until new products, promotions, membership activities or other clear content appears before reaching out again.

If the historical data is ready to be used on a large scale again, it can be done againCheck the LINE account to see if there is any change in the current activation status.

In this way, historical data will not always use the filter results from long ago.

Don’t just focus on the number of messages sent in LINE marketing

Sieve outJust because 100,000 LINE numbers have been activated does not mean that the marketing goal is to use all 100,000 numbers at the same time.

It makes more sense to continue splitting:

What are the recent data;

who are old customers;

which ones belong to a specific product;

which ones come from a certain region;

Which ones already have other stable communication channels.

After the data is clearly separated, only the group that truly matches the current content will be selected for each marketing campaign.

soThe function of LINE Thailand number filtering is not just to "check whether there is an account", but to help make subsequent customer lists easier to use.

fromLINE detects marketing and can form a fixed process

Thai number processing can be carried out in a relatively simple order:

Original Thai mobile phone number → Format organization and deduplication → Digital Planet LINE activation test → Group by original tags → Select corresponding marketing content → Continue to update the list in the future.

Digital Planet is responsible forThe basic status of the LINE account is filtered out, and the original region, product, customer source and other data will continue to be responsible for subsequent user classification.

In this way, every time a new Thai number comes in, it can be processed in the same way. Check first to see if there isLINE, when deciding which marketing group to enter, it will be much clearer than using all numbers mixed together.

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