What is the use of LINE online testing? What information can be used to refer to online status when following up with customers?

想知道LINE号码有没有开通,和想知道账号当前是不是在线,其实是两个不同的问题。前者主要解决账号有没有注册,后者关注的是账号当前的使用状态。对于已经整理出大量LINE用户的数据来说,继续做在线检测,可以帮助把账号状态分得更细,后面安排营销时间和客户跟进也会更方便。

Want to knowWhether the LINE number is activated and wanting to know whether the account is currently online are actually two different questions.The former mainly solves whether the account has been registered, while the latter focuses on the current usage status of the account. For a large number ofFor LINE user data, continuing to do online testing can help break down the account status in more detail. It will also be more convenient to arrange marketing time and customer follow-up later.

What is the difference between LINE online detection and activation detection?

LINE activation detection is relatively easy to understand. It is to confirm which numbers have been registered with LINE from existing mobile phone numbers.

Online detection is to continue to check the current corresponding online status on the basis that the account already exists.

So you can't put"Opened" is directly understood as "online now". An account has been registered with LINE, but may not be online at the time of detection; similarly, if the online status is not detected at a certain time, it does not directly mean that the account does not continue to use LINE.

When actually processing data, you can first confirm whether the account is opened, and then continue to check the online status as needed. This makes it easier to judge the current situation of the account than just looking at one result.

WhichLINE numbers are more suitable for continued online testing

If you only have dozens of numbers in your hand and just want to confirm if there are anyIf you have a LINE account, then it is basically enough to do the activation screening.

But the number of numbers is relatively large, or a batch has been screened outFor LINE users, if you want to continue to distinguish account status, online detection is more valuable.

For example, Japan, Taiwan, Thailand and other markets have accumulated a large amount ofLINE customer numbers contain both recently added data and historical numbers that have been saved for a relatively long time. Put them all in one list, and it will be difficult to determine which accounts are currently in use later.

In this case, you can firstSort out the users who have activated LINE, and then continue to check the online status, so that different accounts can be managed separately.

Digital planet canLINE account status continues to be filtered

Digital Planet SupportFilter LINE related numbers. If you already have a mobile phone number, you can first confirm the activation status of LINE in batches. If you need to know more about the current status of your account, you can also continue to do online related tests.

After the number reaches tens of thousands or hundreds of thousands, this batch processing method will be much more convenient than manually checking one by one.

For example, historyWhen your LINE number is ready to be reused, you can first reconfirm whether the account is still open, and then make further arrangements based on the current status. After the new data is separated from the old data, subsequent marketing lists will not always use the results from long ago.

Online status is more suitable for arranging marketing time

The real practicality of LINE online detection is not to determine who will definitely buy, but to help arrange the marketing rhythm.

If it is detected that some accounts are currently online, you can prioritize some time-sensitive content, such as new product releases, events of the day, recent discounts, service reminders, or event notifications.

These contents themselves are time-sensitive, so first give the information currently being used.LINE's user arrangements will be more targeted than not looking at account status at all.

But there’s no need to go to the other extreme here. Being online can only indicate the current account status. It does not mean that the user will definitely reply, nor does it mean that there is already a purchase demand. So even if online users are screened out, there is no need to continuously send a large amount of content.

Not onlineLINE account does not need to be deleted directly

When doing online testing, a very common misunderstanding is to"Currently not online" is understood as "this user has no value".

This is not the case.

The user may just not have opened it at the timeLINE, and use it again after a few hours or the next day. Especially when marketing across countries, there are obvious time differences in different regions.

Therefore, data whose online status is not detected can continue to remain in the normal state.In the LINE user list. What really needs to be done is to manage different statuses separately, rather than just leaving online accounts.

If the historical data is to be used again after a period of time, you can also check it again to see if there is any change in the current status of the account.

different countriesLINE users should also arrange their marketing time separately.

When dealing with multiple country markets, it will be more practical to use online detection and country information together.

For example, although Japan and Thailand both useLINE, but local users’ work schedules, language and marketing habits are not exactly the same. If all markets deliver content at the same time, performance can easily be affected.

Therefore, it is best to keep the original country and region information.

After filtering, Japanese users, Thai users, and Taiwanese users can be sorted separately and then combinedLINE activation and online status are scheduled at different times. The Japanese market is processed according to Japan's local time, and the Thai market is arranged according to Thailand's local time. The content language and event information also correspond to each other.

In this way, although the data is still the same batchLINE users, but the actual marketing has been separated according to the market and will not be mixed together.

After detection, customers can continue to classify according to the original business information.

LINE online status only addresses the current usage of the account, and subsequent customer operations also need to be combined with the original data.

If the customer profile already contains product categories, regions, sources, or new and old customer information, these contents can continue to be retained.

For example, some customers who have just entered the market through advertising can be prioritized for product introductions and event content; old customers who have already made transactions are more suitable for new products, replenishments, upgrades, or after-sales reminders; historical customers who have been saved for a long time can reduce the frequency of marketing and wait until clearer new content is available before reaching them again.

digital planet handleAfter a LINE account is opened and online status is filtered out, the original business tags continue to determine what content is suitable for customers to receive. Combining the two parts is more practical than simply looking at "online or not".

After online testing, the marketing frequency can also be adjusted accordingly.

In addition to determining the sending time, the detection status can also help arrange the order in which different lists are used.

Users who are currently online can prioritize recent marketing; ordinary users who have already subscribed can maintain a normal rhythm; data with a relatively long history does not need to be sent in full for every activity, and can be re-tested regularly before deciding whether to continue using it.

The point of doing this is not to filter out online users and immediately increase the sending volume, but to let the users who were originally mixed togetherLINE accounts have a clearer order.

for long termFor LINE customer operations, this classification will be easier to maintain continuously than one-time mass posting.

LINE online detection mainly solves account status issues

If you just want to know if your mobile number is registered?For LINE, just do the activation test first.

If a large number ofLINE account, and would like to know more about the current usage status before continuing the online test. Digital Planet can filter LINE activation and online related status separately to help existing numbers continue to be segmented.

After actually entering marketing, different content and time will be arranged according to the country, customer source, product demand and new and old customers. In this way, online detection is not just a status result, but can truly participate in the subsequentLINE customer shipping



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