Zalo valid number screening, which Vietnamese numbers are suitable for continued customer development
searchWhen "Zalo valid number screening" is used, what many people really want to solve is not simply to check whether the mobile phone number can be used, but to know:Which of the existing Vietnamese numbers have the following features?Zalo account basics, which data is more suitable to continue to be added to the customer development list.
so"Effectiveness" should be looked at separately. The number itself is normally one layer, and whether to activate Zalo is another layer. Sort out the number quality first, then filter the account status later, so that the customer data will be clearer.
A valid Zalo number is not just about whether the mobile phone number can be used normally.
A Vietnamese mobile phone number can communicate normally, but the user may not be registeredZalo.
If the subsequent development channel isZalo, then it is not enough to judge the validity of the number. You must also continue to confirm whether the account has been opened.
During actual sorting, you can first process the data that are obviously duplicated, have incorrect formats, and have incomplete international area codes, and then enterZalo enables screening.
The data obtained in this way is closer to actual needs, rather than"Normal mobile phone number" and "Zalo user" are mixed into one concept.
The most common problem with Vietnamese numbers is not necessarily the account status
After a large amount of customer data is stored for a long time, basic problems often appear first.
For example, the same mobile phone number appears several times, local formats and international formats are mixed, some numbers lack country codes, and some numbers are inIt is automatically converted in Excel.
If these problems are not cleared up first, no matter what happens later,Zalo screening or continuing customer development will increase duplication of work.
soBefore filtering Zalo’s valid numbers, it is more practical to do a basic number cleaning first.
There is no need to make the process very complicated, just focus on repetition, format and country code.
truly possessThe basic number of Zalo account can be sorted separately first.
After the basic number processing is completed, the next step is to confirm which mobile phone numbers have been activatedZalo.
Digital Planet SupportZalo number batch screening can sort out the corresponding account activation status from existing Vietnamese mobile phone numbers.
For tens of thousands or hundreds of thousands of numbers, the meaning of this step is very straightforward: firstThe basic data of the Zalo account is separated, so that when doing Zalo customer development later, there is no need to continue to make repeated judgments among all numbers.
Data whose activation status is not detected does not need to be deleted directly. It can remain in the original customer database and be processed later according to the needs of other channels.
haveZalo account does not necessarily mean that you are a high-value customer
This point needs to be particularly distinguished.
The Zalo activation test can tell you whether the number has an account basis, but it cannot independently tell whether the customer has current purchase needs.
To truly judge whether a customer is worthy of priority follow-up, you need to combine the original business information.
For example, which advertisement the customer comes from, what products they have paid attention to, whether they are historical transaction users, and whether they have actively consulted recently. These are all your own customer data.
Therefore, a more reasonable approach is toZalo account status and original customer information are looked at together, instead of just relying on the word "open" to judge customer value.
After detection, you can first separate recent clues and historical data
After Zalo accounts are screened out, the marketing sequence can be made clearer.
Vietnamese customers who have recently entered through advertisements, websites or customer service can be given priority in the current follow-up list, because these data are generated more recently.
Historical numbers that have been saved for a long time can be reconfirmed first.Zalo activation status, and then decide whether to reactivate it based on the original source and customer situation.
In this way, new data and old data will not be mixed in the same rhythm.
For those who have been working in the Vietnam market for a long time, this simple time classification is often more practical than adding many complex tags.
Regions, products and customer sources will continue to be retained, which will make subsequent marketing more convenient
If the original data already contains information about Ho Chi Minh City, Hanoi and other regions, or the product types that customers are concerned about are already known, these contents will be filtered out.You can continue to use Zalo in the future.
For example, the sameZalo has opened users, some of which come from product A advertisements, and some of which come from product B pages. Naturally, the subsequent communication content should not be exactly the same.
Similarly, there is no need for historical customers and new customers to use the same words.
Digital Planet is responsible forZalo accounts are basically screened, and the original customer information continues to determine subsequent content, priority, and follow-up methods.
After Zalo screening is completed, customer development should not directly turn into unified mass sending.
Some people screen out a lot ofAfter the Zalo account, the next step is to enter all the numbers into marketing together.
Although this saves trouble, it can easily make the content unfocused.
A more suitable way is to divide the existing information into several categories for use.
New leads that have just been generated can be given priority to continue communicating around the products that customers are originally interested in; customers who have already made transactions can be arranged for new products, replenishment or after-sales content; for old data that has not been interacted with for a long time, the frequency will be reduced and contacted again when there are new activities or product updates.
In this way, the screening results truly participate in customer development, rather than just staying in a test document.
historyYou can check your Zalo number again before using it again.
Account status does not change forever.
Not detected beforeNumbers in the Zalo activation status may have been registered later; numbers that have been activated in the past are also suitable for re-confirming the current status after a long period of time.
Therefore, when the historical Vietnamese numbers are ready to be re-entered into customer development, they can be reorganized first.
This is more suitable for long-term use than continuing to use filter results that are several months or even older, and also prevents old data from being mixed with new data.
Zalo effective number screening is ultimately to clarify the order of customer development.
A truly practical process is not complicated.
First deal with the duplication and format issues of Vietnamese numbers, and then confirm them through Digital PlanetZalo activation status, and finally continue to classify based on customer source, product, region and new and old customer information.
Filtered out this way"Valid number" is not a separate label, but data that can actually enter subsequent Zalo customer development. Figure out the account entrance first, and the subsequent follow-up sequence and marketing content will be much more natural.
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