The Japanese LINE number has been activated, why has there been no reply to the messages I sent?

在日本市场,LINE经常被当作客户联系和日常沟通的入口。号码检测后确认已经开通LINE,消息也顺利发出,结果却一直没有回复。这个时候继续追加发送,效果通常不会出现明显变化。

In the Japanese market,LINE is often used as a portal for customer contact and daily communication. After checking the number, it was confirmed that LINE had been activated and the message was sent successfully, but there was no reply. If you continue to send additional messages at this time, the effect will usually not change significantly.

The question is not necessarilyThe LINE number cannot be used, but there are several layers between "account exists" and "user is willing to reply". Whether the other party has used LINE recently, where the number was obtained, whether the first message was natural, and whether the sending time was appropriate will all affect the final response.

Japanese customers will useLINE does not mean that you will reply to unfamiliar messages.

LINE is widely used in Japan, but many users mainly use it to connect with family, friends, colleagues, and businesses with whom they have established relationships. They are usually more cautious when dealing with completely unfamiliar accounts.

If the first message directly contains product quotations, registration links, promotions or large business introductions, it will be difficult for the other party to immediately determine who the sender is, and they will not know why your contact information appears in the other party's hands. Even if the product does appeal, one may choose not to respond.

This has no direct relationship with whether the account is opened.The LINE activation test can only confirm whether the number is associated with the account, but cannot prove that the other party is willing to accept unfamiliar promotions.

When making contact for the first time, at least let the other party understand the source of the contact and the purpose of the communication. The number comes from a form that the user actively fills out, which can indicate which page he has left information on; the number comes from historical orders, which revolves around orders, after-sales, or reasonable repurchase needs; if you cannot explain the source, do not make it up.Reasons such as "You have consulted before".

In the Japanese market, it is easy to lose trust with information from unclear sources. Rather than writing more promotional content, it’s more important to make it clear who you’re contacting and why.

The account has been opened, but it may not have been used for a long time.

Mobile phone number has been registeredLINE, does not mean that the account is still active recently.

Some users keep their accounts for a long time after registration, but mainly use other contact methods; some people change their devices, mobile phone numbers or working environments, and their original accounts are lost.LINE accounts are rarely opened; some account information is still complete, but the actual frequency of use has dropped significantly.

This kind of number will be recognized as activated during activation detection, but it is difficult to get a quick response after sending a message.

deal with japanWhen viewing the LINE customer list, you can view account opening and recent activity separately. The activation status addresses whether the corresponding account can be found, and the active status is closer to whether the other party has continued to use it recently.

If most of the numbers in the list have been activatedLINE, but there is no feedback after sending multiple times in a row, you should not continue to check "whether it is activated" repeatedly, but should turn your attention to recent activity, number source and message content.

The time of sending the message may not be when it is convenient for the other party to reply.

The time difference between Japan and China is not big, but the user's work and life rhythm will still affect the reply.

If you send private promotion during working hours, the other party may see it but find it inconvenient to handle it; if you contact us too late at night, it will easily cause interruption. Message reading habits may also differ on weekends, holidays, and regular workdays.

There is no fixed delivery time that suits all Japanese customers. For office workers, store operators, international students or home users, the appropriate time period will be different.

A more practical method is to do a small-scale test first. Select users with similar customer sources and account status, divide the list into different time periods and send them, and record the number of deliveries, views, replies and clear rejections respectively.

When testing, do not change the time, copywriting, and target audience at the same time, otherwise it will be difficult to determine where the differences come from. In the first round, keep the content of the message consistent and only adjust the sending time; in the second round, optimize the expression based on real responses.

If messages from a certain time period are significantly more likely to form conversations, you can continue to expand the test. I don’t have my own sending records, I just copy what others say."Prime time" may not be suitable for current customers.

The first message looks too much like an advertisement and is difficult for users to answer.

a lot ofThe problem with LINE promotion messages is not that they are not detailed enough, but that they are too full.

For example, the first message directly introduces the company's establishment time, product features, event prices and purchase links. The sender hopes to make it clear at once, but what the other party sees is an advertisement without context.

The first communication is better centered around a clear question. It can be an order confirmation, service requirement, product type or information actively submitted by the customer. The content doesn’t need to be overly enthusiastic, nor does it need to push for a purchase right from the start.

The following two expressions will give people significantly different feelings.

The first type:

"Hello, we offer a variety of high-quality products and are currently offering limited-time discounts. Click the link to purchase."

This paragraph does not explain why the person was contacted, nor does it give an easy question to answer.

The second type:

"Hello, I am the customer service person responsible for consultation in Japan. You have left your contact information on the product page before. I would like to confirm whether you are interested in the daily use model or the gift model?"

The premise for the second expression to be valid is that the other party has indeed left contact information on the relevant page. It explains the identity, source and specific question, making it easier for the user to decide whether to continue the chat.

This argument cannot be used without actual records of the consultation. The reason for contact must match the actual source of the number.

Japanese content is correct, but may appear unnatural

When a Chinese promotional slogan is directly translated into Japanese, there may not be any obvious grammatical errors, but it may appear stiff when read. In particular, being overly enthusiastic, using exclamation points continuously, emphasizing the lowest price, or repeatedly pressing for a reply may reduce trust.

When communicating with Japanese customers, you need to pay more attention to address, tone, and information boundaries. Keep the first message as short as possible, first explain your identity and purpose of visit, and leave room for the other party to choose.

It is best for machine-translated content to be checked by people who actually speak Japanese, especially product names, honorifics, after-sales instructions and price conditions. A wrong keyword may affect understanding more than a lack of beauty in the entire paragraph.

There are also differences within the same market. The expression habits of young users, store operators, company purchasers and ordinary consumers are different, so they cannot prepare a so-called"Japan's common vocabulary" is sent repeatedly.

The source of the list is often more important than the number of numbers

JapanLINE numbers can come from advertising forms, offline activities, product orders, membership registration, customer service inquiries or other channels. Users from different sources have very different acceptance levels of unfamiliar messages.

Customers who have actively inquired about products usually know why they received follow-up contact; customers who have already placed an order can confirm the relationship between the two parties through purchase records; customers who have only left their phone number have no choice.Users contacted by LINE may be surprised when receiving unfamiliar LINE messages.

When compiling the list, you can keep this information first:

lNumber acquisition channels;

lGet time;

lThe content that the user is paying attention to at that time;

lWhether to actively chooseLINE contact;

lWhether there have been orders or inquiries;

lTime of last communication;

llanguage used;

lWhether to explicitly refuse further contact.

This information cannot be automatically completed through account detection, but it directly affects the reply. Account status addresses technical contactability, and the source of the customer determines whether the contact is natural.

LINE customer list can be divided into three processing methods:

The first category is customers who have recent inquiries, orders or real communication records. The reason for contacting such users is clear and can be processed with priority. The content of the message should follow the original consultation or purchase experience, and do not suddenly change to irrelevant products.

The second category isLINE has been opened and there are still signs of use recently, but there are no clear needs for users. This type of number is suitable for a small amount of testing first to observe actual responses. You should not directly increase the sending frequency just because the account is active.

The third category is numbers whose accounts have been opened but have been inactive for a long time and whose sources are relatively vague. This type of data can be temporarily lowered in priority to prevent customer service from repeatedly sending it.

If the number is large, you can check it on Digital PlanetWhether a LINE account is opened, and combined with LINE activity detection or comprehensive detection to further distinguish the account status. First isolate the numbers that are obviously not suitable for the current contact, and then check them with the advertising form, order records and customer service notes.

Digital Planet provides the basis for account status and cannot replace customer consent, real needs and Japanese communication. After the detection is completed, the list still needs to be arranged according to the source and business scenario, rather than sending all opened accounts at once.

Use a little testing to find out where responses get stuck

Assume that there are currently1,200 Japanese customer numbers, 900 of which have been confirmed to have activated LINE. This number is only used to illustrate the test method and does not represent a fixed test result.

Don't ask immediately900 accounts send the same content. You can first select 120 numbers with clear customer sources and relatively suitable recent status, and then group them according to acquisition channels.

For example, where40 are from product inquiries, 40 are from historical orders, and the other 40 are from event registrations. The three groups used information that was consistent with their respective sources, did not make up consultations, did not mix words, and recorded actual viewings and responses.

If the product consultation group responds well and there is almost no response from the event registration group, the problem may be that users did not have clear communication expectations at the time; if all three groups can view the messages but do not reply, you need to continue to check the content, product matching and contact time; if a large number of accounts have no activity, you need to re-evaluate the freshness of the list.

The next round only adjusts one factor, such as sending time or first sentence. A lot of content is changed at the same time every time. In the end, even if the responses increase, I don’t know which one is really effective.

JapanThe LINE number has been activated, which only means that there is a possible contact entrance. Whether the message has a chance to enter a normal conversation depends on whether the other party has used it recently, why the message was received, and whether the content is related to the original needs. For accounts that have not responded for many times, it is usually better to check the source of the list and activity status before continuing to follow up.


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