In addition to looking for resumes when recruiting customers in Russia, registered users of hh.ru are also a customer portal.

When it comes to the Russian recruitment market, the first thing that comes to mind for many people is posting jobs, searching resumes and contacting job seekers. But from the perspective of online customer acquisition,hh.ru is not just a recruitment website, it also gathers a large number of users related to job hunting, career development, human resources and company services.

according toAccording to data published by hh.ru in 2025, the platform database has accumulated approximately 84 million resumes, more than 1.19 million positions, and more than 2.24 million companies registered. This set of data shows that hh.ru connects not only people who are looking for jobs, but also recruitment managers, company managers, career service agencies, and ordinary users who have long been concerned about job opportunities.

If the business is related to recruitment, training, office services or workplace consumption, determine whether the mobile phone number is activatedThe hh.ru account can add a new reference dimension for user screening. Digital Planet supports hh.ru account opening detection, which can identify which numbers have access to this platform among existing contact information.

The registered users of hh.ru are not only those who are submitting resumes

User is inRegistering an account on hh.ru may be to find a new job, or it may be just to maintain your resume, understand the market salary, or observe industry opportunities. Some people check jobs every day, some only update their information every few years, and some still keep their accounts after joining.

Therefore, it is detected that the mobile phone number is activatedhh.ru cannot directly describe users as "looking for a job."

The more accurate meaning of this type of status is: the mobile phone number is related toThe hh.ru account has an opening relationship, and the holder has ever entered a recruitment or career-related platform environment. As for whether he is looking for a job now, what occupation he is engaged in, and what his income level is, other information is needed to judge.

If you are promoting vocational training, online education, language learning, or office tools,The hh.ru activation status can help find users who are closer to the workplace scene. If the service provided is a recruitment system, human resources service or company employment service, it is necessary to further distinguish whether the person behind the account is an ordinary job seeker or a recruitment-related person. You cannot draw a direct conclusion based on the account opening alone.

Why just searching public resumes isn’t enough

existWhen looking for customers on hh.ru, the most direct way is to search for public resumes, but public resumes can only cover a part of the users.

Some registered users may not have published their resumes, or may have temporarily closed their resume display. There are also people who just browse jobs and subscribe to recruitment information without taking the initiative to submit them. There are also some users whose resumes have not been updated for a long time, and the public information no longer fully reflects the current situation.

If you only regard public resumes as the entry point for all users, it will be easy to ignore people who have registered on the platform but are not in public job hunting status.

The account opening test supplements another judgment method. It does not rely on whether the resume is public, nor does it read the work experience in the resume. Instead, it starts from the existing mobile phone number to determine whether the number exists.hh.ru account opening status.

For example, we already have a batch of mobile phone numbers of Russian users that have been collected in compliance with regulations, some of which come from course consultations, some from software trials, and some from industry events. Detected by Digital PlanetThe hh.ru account opening status can be used to determine which of these users have accounts associated with the career recruitment platform, and then arrange the content according to the original source.

This is two different things than getting a resume directly. The former is to add a platform status reference to the existing number, and the latter is to use the public career information on the recruitment website.

Which businesses are more suitable to focus on?hh.ru account

Vocational training is a more straightforward scenario. Language courses, skills improvement, certificate training and job transfer courses are themselves related to career development. User activationThe hh.ru account at least shows that he has been in contact with a job search or recruitment platform, and the content can be more focused on employment value, skill usage and learning costs.

Office software and productivity tools can also refer to this status. Document, meeting, project management, and resume optimization tools may be easier for people who regularly deal with resumes, hiring processes, remote collaboration, and work profiles. However, whether a certain software is really needed still needs to be combined with the user's specific work scenario.

For recruitment services, human resources systems and company employment products, you cannot just look at whether ordinary users have activated it.hh.ru. This type of business pays more attention to the company, position and decision-making identity. Account detection can only be used as an early screening and cannot replace the confirmation of position information and company relationships.

There are also some services for working people, such as moving, renting, communications, insurance or local life products, which may also includehh.ru registration status is used as a secondary reference. However, this connection is relatively indirect, and the content cannot be directly written as "You are looking for a job", otherwise it will easily cause discomfort to users.

The key to whether it is suitable for testing is not whether the business is for Russia, but whether the product is reasonably related to work, job hunting, recruitment or career development.

If you already have a mobile phone number, you can confirm the platform entrance first

Account detection is not to find users out of thin air, but to further determine the mobile phone number you already have.

Before starting processing, you need to sort out the country code and number format of Russian numbers. For numbers that lack international dial codes, have abnormal lengths, appear repeatedly, or are mixed with other fields, basic cleaning should be completed first. It is also recommended to keep the data source and acquisition time to facilitate later judgment on the quality of different channels.

After the numbers are sorted, they can be submitted to Digital Planet for processinghh.ru account opening test. The detection results can help distinguish which numbers have hh.ru activation status and which numbers have not yet detected related accounts.

Users who have been activated can be retained as a group related to the professional platform and then combined with the original business source. For example, the samePeople who are registered users of hh.ru and have inquired about language courses will not follow the same content as those who have participated in software activities.

There is no need to delete numbers that have not been activated yet. The other party may be looking for a job through other recruitment platforms, or may not have any job requirements at all, but is still a normal contact in the original business scenario. Detection only adds another dimension and should not overwrite the original value of the number.

A set of data can form different content directions

Assuming existing6,000 Russian user mobile phone numbers and original contact information are mixed together. If you directly send the same set of content, it will be difficult to take into account the actual backgrounds of different users.

Done via Digital PlanetAfter hh.ru is launched for testing, users with platform entrances can be sorted out separately, and then the content can be adjusted based on the original source of the numbers.

Have inquired about language courses and detected at the same timeUsers who have opened hh.ru accounts can focus on how language skills help work communication and career development. Users who have consulted software services can focus on office efficiency, remote collaboration and work management. For contacts from industry events, use more formal business content and don’t assume that the contact is looking for a job.

Such packets are better than sending directly"Looking for a job in Russia" and "recommendations for high-paying jobs" are more natural. Because account opening can only prove that the user is associated with the platform, but cannot prove that he currently has a clear job search plan.

Digital Planet is here to help confirmFor hh.ru’s account portal, what really determines the direction of the content is still the user’s original behavior and business relationships.

Recruitment managers and job applicants should not be confused with each other

hh.ru serves both job seekers and recruiters. An account may be used to submit resumes, post jobs, view candidates, or handle recruitment work.

Only detected by mobile phone numberWhen hh.ru is activated, it is usually not possible to directly confirm which type of user the account belongs to. Treating all opened accounts as job seekers will lead to deviations in the content of recruitment services, enterprise software and vocational training.

If you need to distinguish between ordinary users and recruitment-related personnel, you should combine it with other public and compliant information, such as the position left by the contact, company email, company website, and past consultation content. the mobile phone number itself andThe hh.ru activation status is not enough to prove his job identity.

This step is especially important for HR software and recruiting services. It is often the person in charge of recruitment, managers or company operators who really need the product, rather than all registeredIndividual user of hh.ru. Digital Planet can first help narrow the scope related to the platform, and then you still need to confirm whether the other party is related to the recruitment decision.

Account opening does not represent current job search intention

User has registeredhh.ru, the account may have been retained, but the current status has changed.

Some people no longer log in after finding a job, some only pay attention to jobs occasionally, and some complete their job search through other platforms. The fact that the account is still open can only mean that the platform relationship exists, but it does not mean that the user is now eager to change jobs.

Therefore, it is not suitable to write directly in the first content"I saw that you are looking for a job" and "I learned that you have recently submitted your resume." If the information is not actively provided by the user, this expression is both inaccurate and easily offensive.

A safer way is to express product value around professional scenarios. For example, language courses can explain which work communication needs are suitable, office software can explain which daily problems can be solved, and recruitment services can explain which recruitment links can reduce costs. Whether users have needs will be determined by subsequent real feedback.

Provided by Digital Planethh.ru activation test results are suitable for selecting content direction and arranging user groups, rather than defining the current situation for users.

Test results cannot replace resumes and professional information.

The hh.ru account opening test will not read the user's resume content, nor can it confirm occupation, education, income, company and work experience.

If the business really needs this information, information publicly released or actively submitted by users should be used, and attention should be paid to the scope of data usage. cannot be detected becausehh.ru account, it is assumed that the other party belongs to a certain industry, and the platform registration status cannot be used as proof of credit, income or spending power.

The account opening status also does not indicate that the user has been active recently. If you need to determine the priority of contact later, you should also refer to the time when the number was obtained, the original interaction situation, and whether you have proactively consulted related services. People whose contact details are recent are often prioritized over data saved several years ago.

Recruitment in Russia does not have to focus solely on public resumes to acquire clients, but it also cannot include everything.Registered users of hh.ru are treated as ready-made customers. A more reasonable way is to use Digital Planet to test the hh.ru account opening of existing mobile phone numbers, first find users associated with the recruitment platform, and then continue to segment based on the original sources and business scenarios.

What you get this way is not"People who are looking for jobs" are a type of users who have been connected to the career platform. As long as the test results are not exaggerated, the hh.ru account opening status can become an effective reference for recruitment, training, office services and workplace products to find suitable communication portals.

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