Viber user screening is not only based on subscription, age and gender can also help segment the audience.

If Viber number screening only looks at whether the account has been opened, you will still end up with a group of very different users. Some people use Viber frequently recently, while others have not logged in for a long time; some may be in the younger age group, while others are more mature. Just because the accounts are all open does not mean that they are suitable for receiving the exact same content.

according toPublic instant messaging industry data in 2025 shows that Viber has approximately 260 million monthly active users, and it still maintains high usage rates in some Eastern European, Southeastern European and Asian markets.Instant messaging platform user data However, how many users there are on the platform as a whole is different from whether the number in your hand is activated and whether it has been active recently. When actually doing user screening, you need to understand activation, activity, age and gender separately, and then combine them according to the product audience.

Digital Planet SupportViber account opening, activity, age and gender related detection can help existing numbers add different screening dimensions. However, this information has its own uses, and more dimensions cannot simply be understood to mean more accurate results.

The activation status can only be confirmedViber entrance

The first thing to solve when opening a Viber account is the channel problem.

Just because a mobile phone number can make calls or receive text messages normally does not mean it has been registered.Viber. Users may mainly use WhatsApp, Telegram or other communication software, or they may not re-register for Viber after changing their numbers.

Detected by Digital PlanetViber account activation status can distinguish which numbers exist in the Viber platform entrance from existing numbers. After activation is detected, it means that Viber can be used as one of the subsequent communication channels; if the activation status is not detected yet, it is not suitable to handle it directly as a Viber user.

This step is very basic, but cannot be omitted. If there is no confirmation whether the account has been opened, there will be no reliable account basis for subsequent judgment of activity, age and gender.

but,Activating Viber does not mean that the user is still using it. Some people keep their accounts after registering but rarely open the app. Therefore, after completing the activation test, if the amount of data is still large, you need to continue to pay attention to the activity.

Active status determines processing order

It has also been openedThe recent usage of your Viber account may vary greatly.

Assume detected3,000 accounts have been opened, some of which still show signs of use recently, while others have been inactive for a long time. If all accounts are processed in the same order, a lot of time will be consumed by low-active users.

digital planetViber activity detection can help further observe the recent usage status of the account. Relatively active accounts can be processed first, while accounts with long-term low activity or unclear status will be lowered in order.

Here's"Active" can only be used as a reference for the platform usage status and cannot be directly understood to mean that the user is waiting for messages. A person who often uses Viber may only communicate with family and friends, or he may only join fixed groups. Whether he is willing to learn about a certain product depends on whether the content meets his needs.

Therefore, the active state solves"Who is more likely to see Viber messages in time", not "who will definitely reply".

The age dimension is suitable for adjusting content expression

The main value of age information is not to draw conclusions for users, but to help adjust the way content is expressed.

The same service often has different concerns when facing users of different ages. Younger users may be more concerned about operating speed, convenience of functions, and user experience; older users may be more concerned about stability, privacy and security, clear charges, and after-sales support.

If all users receive the exact same content, it’s easy for the copy to be too broad. by digital planetViber users can perform age-related screening, and users who have subscribed and meet the target age range can be sorted separately, and then the focus of the introduction can be adjusted for different groups.

For example, when promoting a simple-to-use digital tool, you can highlight efficiency and mobile experience when targeting young users; when targeting mature users, you can explain the installation steps, data security and usage help more clearly. The product has not changed, the expression angle has been adjusted.

Age screening cannot be separated from the product itself. If the product is suitable for all adults and there are no obvious age differences, there is no need to break it down too finely. Forcibly dividing multiple age groups will only increase the amount of content production, but will not necessarily improve the communication effect.

Gender is not required for all products.

Whether the gender dimension is useful depends on whether there is a real connection between the product and the audience.

Clothing, personal care and some consumer goods may have obvious content differences. For such products, you can refer to Digital Planet’sViber gender filter results, adjust pictures, usage scenarios and introduction key points.

However, for office software, communication tools, logistics services and general-purpose products, there is usually no need to put gender in a high screening position. If men and women have basically the same needs for using a product, producing two sets of content based only on gender is likely to have no practical effect.

Gender screening should also not be used to make stereotyping judgments. The test results cannot explain the user's occupation, income, interests and spending power. Female users do not necessarily pay attention to similar products, and male users do not have exactly the same needs.

A more reasonable approach is to first determine whether the product really needs to be gender-differentiated. If the answer is unclear, put account opening, activity, and original behavior first, and gender only as auxiliary information.

The four dimensions cannot be stacked together in any order

Viber user filtering is more suitable to proceed step by step based on actual questions, rather than adding all conditions at once.

The first step is to confirm whether the number is activatedViber. If no activated data is detected, there is no need to continue processing it through Viber channels.

The second step is to check the active status of the opened account. If you need to control the number of processes, you can prioritize accounts that have been relatively active recently.

The third step is to decide whether to add an age range based on the product audience. This filtering is more meaningful when the product is only suitable for a certain age group.

Finally, determine whether gender will affect product demand or content expression. If there is no obvious impact, it can be omitted directly.

Digital Planet can provideThere are different filtering functions such as Viber activation, activity, age and gender, but in actual use, there is no need to superimpose them all in order to pursue multiple dimensions. The more filtering conditions, the less data is usually left; if the conditions are not related to the product, it may exclude originally suitable users.

Form different content directions from the same batch of numbers

Suppose there is now5,000 overseas mobile phone numbers, preparing to promote an online subscription service. After being tested by Digital Planet, some of the numbers were opened for Viber, and then the necessary segmentation was continued based on activity, age and gender.

For young users who have been relatively active recently, the content can be shorter and first highlight how much time the product can save and whether it is convenient to use on mobile phones. For older active users, you can add function descriptions, charging methods and service guarantees, and reduce overly jumpy expressions.

If the product is not directly related to gender, neither type of user needs to be separated by male and female. If the promoted product does have obvious gender usage differences, it would be more reasonable to add this dimension.

Accounts with low activity for a long time can be processed less frequently or left to other channels for further judgment. not detectedNumbers that are activated by Viber do not mean that they are completely invalid. They may use other communication platforms.

After sorting it out in this way, it will be clearer why each group of users is separated and what content they are suitable to see, instead of simply getting aLarge file of "Viber Accurate User".

Original source cannot be overwritten by filter results

Account status and user characteristics are only supplementary information, and the original source of the number still needs to be retained.

Actively consult users of the product, even ifViber's activity level is average, and it may be more worthy of priority than active accounts obtained from ordinary activities. The demand intensity of people who have browsed specific product pages is also different from those who have only participated in sweepstakes.

So, done in digital planetAfter Viber detection, the results such as activation, activity, age and gender should be matched with the original source. Don’t merge all the data from different channels just for convenience.

For example, those who are also young and recently activeViber users, one person has inquired about the subscription price, and the other person has only left contact information. The two are not suitable for receiving exactly the same content. The former can continue to answer questions about price and usage, while the latter needs to explain what the product is first.

User-initiated behaviors are usually closer to real needs than age and gender. Filter results should help understand the user, not overwrite the user's original behavior.

Age and gender cannot be used as real-name information

Obtained through Digital PlanetViber's age and gender related results should be used as a reference for audience analysis and should not be described as personal information that has been verified by real names.

The information in the social account may be filled in by the user, may be incomplete or changed. The test results alone cannot confirm the true date of birth and legal gender of the account holder, let alone further infer family status, income, occupation and spending power.

If the product has clear age restrictions, such as financial, medical, alcohol or other sensitive services, a compliant identity verification process should be used instead of relying solely onViber age screening determines whether a user is eligible.

Don’t directly address users in your content.“We know your age” or “Recommended to you based on your gender.” A more natural way is to allow different audiences to see introductions that are more suitable for them, but without exposing the filtering logic behind them.

Active users also need to control the frequency of communication

Filter out recently activeHaving a Viber account does not mean that you can send frequent messages.

An active platform means it may be easier for users to see the content, but sending it too many times, with duplicate copy or unclear reasons for contact can still cause resentment. The more active the account is, the more information it may receive. It is more important whether the content is concise and relevant to the user.

The communication method can be determined based on the original source. Users who have actively consulted are suitable to continue answering questions; users who have participated in the event can explain the content of the event; users who do not have a clear interaction background should be handled with caution and avoid directly sending a large amount of marketing information.

Digital Planet is responsible for helping identifyViber account status and necessary user dimensions, actual communication must still respect user wishes and local data usage rules. The purpose of detection should be to reduce invalid contacts, not to expand the scope of disturbance.

Viber user screening does not only look at whether the account is open, but it is not necessarily more accurate if you add all activities, age and gender. The activated status is used to confirm the platform entrance, the active status is used to arrange the processing sequence, the age helps adjust the expression, and the gender is only used for reference when the product does have audience differences.

Only by using Digital Planet to reasonably combine these dimensions, and then combining the number source and the user's original behavior, can a truly useful audience grouping be formed. Detection results can help the content be closer to users, but they cannot replace real-name information, nor can they directly prove the user's interest, income, and purchase intention.

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