Viber users don’t just look at accounts, gender and age screening makes promotions more relevant to people

Viber has a stable user base in multiple overseas markets and is often used for daily chats, community communications, service notifications and business information delivery. For the team preparing to promote Viber, screening out platform users is only the first step. If the product is targeted at a specific gender or age group, you can also use Viber’s gender and age filtering to segment the group into more detailed categories.

Digital Planet SupportViber account screening and user classification by gender and age. Choosing the appropriate crowd range based on product positioning can make product introductions, event content, and service information closer to the actual audience.

Same thingViber users have different concerns

A skin care product, an online course and an outdoor equipment obviously target different groups of people. Even though these users are usingViber, their interests in content, consumption needs and communication methods will also be different.

Young users may pay more attention to new products, trends, social networking and online entertainment; mature users may pay more attention to quality, family life, health and practical services. Women and men also have completely different focus on categories such as beauty, clothing, digital products and daily necessities.

therefore,Viber user screening should not stop at the account level. Using Viber gender filtering and Viber age filtering, you can find a clearer range of people for different products.

A case of crowd stratification for beauty projects

Suppose a beauty project plans to promote three categories of products: makeup for young people, daily skin care products, and mature skin care products.

The team first conducted the digital planetViber user detection screens out platform users that meet your needs from existing numbers. Then, use Viber’s gender and age filtering function to complete further classification according to product positioning.

Young female users can focus on receiving makeup trends, new product color trials and daily outfit content; people with daily skin care needs can focus on cleaning, hydration and sun protection; mature age users are suitable for receiving ingredient introductions, care steps and long-term use suggestions.

After suchAfter Viber's precise user screening, the three product series have their own crowd directions. Operations staff can produce content individually, and there is no need to cover all Viber users with one copy.

Which products are suitable for gender screening?

Viber gender screening is suitable for products and services with relatively clear target groups.

Beauty, skin care, clothing, maternal and infant, and women's health content can focus on the female population; men's care, auto accessories, sports equipment, and some digital products can design content around male users.

Gender classification can also be used to tailor content presentation. For example, when the same smart watch is targeted at sports people, it can highlight training records and outdoor scenes; when it is targeted at daily life people, it can introduce health management, appearance matching, and message reminders.

digital planet completedAfter Viber gender detection, operators can continue to classify based on product sources and interests, making Viber promotion content more relevant to different groups of people.

What scenarios are age screening suitable for?

Age is often related to product demand, content interest, and consumption stage. passViber's age filtering allows you to select a more suitable user range based on product positioning.

Young people are suitable for short videos, games, online education, trendy products and online entertainment content; young and middle-aged people can focus on household consumption, professional services, digital products and travel; mature people can design content around health, household supplies, insurance services and quality life.

For example, an online program combines language learning, career skills, and interest courses. via digital planetAfter Viber's gender and age filtering, course introductions can be adjusted according to age. Students focus on understanding learning efficiency and test preparation, working people focus on skill improvement, and mature people can read content on interest development and life applications.

Gender and age can be combined

If the target range of the product is relatively clear, you can use both gender and age directions at the same time.Viber user classification.

For example, a fashion accessory for young women can filter women who match their age.Viber users; a business product for adult men can combine gender and age conditions; household products can also adjust the filtering direction according to the main buying group.

This kind ofViber's comprehensive user screening method allows the crowd range to be closer to product positioning. Operators can select the required Viber filtering function in Digital Planet to complete user classification around the promotion goals.

How to arrange content after filtering

FinishAfter Viber detects gender and age, the content can be adjusted from three aspects: product, scene and expression.

In terms of products, different groups of people can receive corresponding product series; in terms of scenarios, you can choose study, work, family or leisure content according to age and life stage; in terms of expression, young users are suitable for relaxed and direct language, while mature users are more concerned about whether the information is clear and whether the product is practical.

Consider a sporting goods program that also sells yoga clothing, running gear, and outdoor tools. Female users can focus on yoga, clothing and light exercise content; young people can receive information on running activities and new products; mature sports people can learn about comfort, durability and daily exercise scenarios.

After the crowd and the content are corresponding,Viber promotion will be more natural.

What can Digital Planet accomplish?Viber filter

Digital Planet SupportViber account related detection can also filter users according to gender and age. Operators can choose Viber gender screening, Viber age screening or comprehensive population classification based on product features.

For different projects such as beauty, clothing, education, health, digital, travel and life services, you can set screening directions around actual goals and find out from existing numbers those that are more in line with product positioning.Viber user.

The value of a Viber user is not just about having a platform account. Viber's gender and age screening through Digital Planet can further subdivide platform users, and then arrange product content, event information and service introductions respectively. The clearer your audience’s direction is, the easier it will be to promote content that is relevant to what they really care about.

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