Mobile device brand identification, segmenting target groups for different products

Just looking at a string of mobile phone numbers, it's hard to know what device is connected behind it.

It may be a newly releasediPhone, it may be a Samsung phone that has been used for several years; it may belong to a Xiaomi user, or it may be from OPPO, vivo or other Android brands. The numbers are all similar, but the usage requirements brought by the mobile phone brands are different.

For mobile phone accessories, application downloads, repair services and digital product promotion, mobile device brand recognition is like adding an extra card to the number."Equipment business card" gives a clearer direction for subsequent promotion.

The same product may not be suitable for all mobile phone users

For example, if you want to promote a magnetic power bank, if the content only writes"Suitable for mobile phone use", although the information is correct, it is still a bit broad.

ForFor iPhone users, you can focus on the magnetic suction experience and corresponding models; for Samsung users, you can highlight charging power, interface type and portability; if you are promoting mobile phone cases, lens films or screen protectors, the matching of device brand and model is even more important.

Digital Planet supports mobile phone device brand recognition, and can filter device users of different brands from batches of mobile phone numbers, helping promoters find people who are closer to the product.

Numbers that originally looked the same can be linked to specific digital consumption scenarios after being filtered by the device.

The mobile phone brand itself is a demand clue

Users of different mobile phone brands will have some differences in their common needs.

Apple users may be more concerned aboutiOS applications, magnetic accessories, data synchronization and Apple ecological products; Samsung users may be more interested in folding screen accessories, Android applications and smart wearable devices; Xiaomi, OPPO, vivo and other brand users may be more interested in fast charging, headphones, smart home and practical mobile phone accessories.

Equipment brand recognition is not to label users with a fixed label, but to provide a more specific reference direction for product promotion.

For example, a digital accessories merchant is planning to promote three products:

liPhone magnetic charger;

lSamsung folding screen protective case;

lUniversal Android fast charging cable.

After identifying the brand of mobile phone equipment through Digital Planet, different products can be corresponding to relevant brand users. The three products do not need to be squeezed into the same promotional content, and the information users see will be closer to the mobile phones in their hands.

Which industries are suitable for equipment brand screening?

The most direct one is of course the mobile phone accessories industry, including mobile phone cases, chargers, data cables, headphones, protective films, smart watches and other products.

App promotion is also suitable. partThe function entrance, download method and usage experience of App are different on different operating systems or device brands. First, identify the device brand, and then design the introduction content separately for Apple users and Android users.

Mobile phone repair, trade-in, equipment insurance and second-hand digital business can also be combined with equipment brands to select target groups. Maintenance services can introduce common items by brand, trade-in can provide evaluation entrances for corresponding brands, and second-hand digital business can organize recycling or replacement information around popular models.

From this perspective, mobile phone brand testing is not only suitable for people who sell mobile phones. As long as the product or service is related to mobile devices, corresponding usage scenarios can be found.

Overseas markets can also be used in combination with regions

Mainstream mobile phone brands in different countries are not exactly the same.

some marketsiPhone users account for a relatively high proportion, while in some areas Android brands such as Samsung, Xiaomi, OPPO or vivo dominate. If a batch of numbers comes from multiple countries, they can be distinguished by market first, and then the mobile phone device brand can be identified through Digital Planet.

For example, if you promote an Android cleaning tool, you can focus on screening Android device users; if you promote Apple ecological accessories, you can focus oniPhone users; when selling fast charging products to Southeast Asia, they can adjust their product mix and promotion content based on common local device brands.

When equipment brands are combined with the national market, promotion is no longer just"Introduce digital products to mobile phone users", but let specific products correspond to more suitable device groups.

What other filters can be used with device identification?

Mobile phone device brand recognition can be used alone or combined with other screen number detection functions.

If ready to passWhen WhatsApp promotes digital products, you can first screen WhatsApp users and then identify the target group based on device brands; if you are promoting iOS applications, you can further focus on iPhone users and iMessage users; if the product is targeted at specific regions, you can also filter based on number country and operator information.

Digital Planet can provide mobile phone device brand identification, system type screening, operator query and social platform registration detection. Combining these functions according to different products can make the device characteristics and platform usage scenarios behind the number clearer.

A series of numbers can also correspond to specific products

The phone number itself won't tell you which charger the user needs, what apps to install, or which phone case to use, but the device brand can provide more practical direction.

Through digital planet identification of mobile phone device brands, you can filter Apple, Samsung, Xiaomi,OPPO, vivo and other equipment users will then arrange promotion content based on the product adaptation range. For digital products and mobile applications, first find people who use the corresponding equipment, and the product introduction will naturally be closer to actual needs.

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You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

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