Who are the LinkedIn email users? Social crowd screening in the workplace is more direct

Of course I can't see the job title in my email.

Just looking at a list of email addresses, it's hard to know whether the user is a sales, purchasing, recruiter, or manager of a certain industry. But if these emails are related toWith the LinkedIn platform, the promotion direction will be much clearer - at least it can be confirmed that these users have a more direct connection with workplace social networking, professional information or business communication.

Provided by Digital PlanetLinkedIn mailbox user screening can screen LinkedIn platform users from batch mailboxes to find people more relevant to the scene for corporate services, recruitment tools, office software, cross-border commerce and other projects.

why isLinkedIn email instead of regular email?

An ordinary mailbox can complete registration, receive letters and work communication, but it itself will not directly reflect the platform commonly used by users.

LinkedIn is different. Users usually display professional experience, work fields or professional content on the platform, so it is easier for LinkedIn platform users to connect with workplace services.

For example, when promoting the following products,LinkedIn email filtering is more practical:

lOverseas recruitment and talent services;

lBusiness management and remote office software;

lSales, purchasing and business collaboration tools;

lForeign trade services and cross-border enterprise products;

lOnline courses and vocational skills training.

These products are not aimed at general email users, but people with workplace or business use scenarios. Screen out firstFor LinkedIn users, promoting content doesn’t have to start with a very broad introduction.

Let’s first look at an email promotion scenario

familyThe SaaS team is preparing to promote an overseas meeting recording tool and has a number of corporate and personal email addresses in hand.

If they all used the same email, the content might read:"This is an AI tool that improves work efficiency." There is no problem with the expression, but the applicable target is too wide, and the scenarios where the product is truly valuable are not explained clearly.

via digital planetAfter screening LinkedIn email users, you can first find LinkedIn platform users, and then change the email content to be more relevant to workplace communication:

"After the online meeting, the key content, task division and follow-up arrangements are automatically organized."

It is also an introduction to tools, and the second statement goes directly into the work scenario. What users see is not an abstract feature, but a problem they may encounter every day.

After mailbox screening, the content can be distinguished like this

LinkedIn users do not only correspond to one occupation, so promotional content must still be consistent with the product direction.

Recruitment services can highlight talent search, job management and interview arrangements; foreign trade tools can introduce overseas communication, order collaboration and email management; office software can focus on meetings, documents and teamwork; vocational courses can directly explain suitable positions, learning content and application scenarios.

If the project covers multiple countries, emails can also be prepared separately by language. For the English-speaking market, you can use industry terminology directly; for the Southeast Asian or Latin American market, you can adjust the expression based on local language and work habits.

Digital Planet can batch query email andThe association with the LinkedIn platform allows email resources to first have a platform dimension, and then continue to be segmented according to products, regions and content.

LinkedIn users are not just suitable for recruitment promotion

mentionedLinkedIn, the first thing many people think of is recruiting. In fact, LinkedIn also connects various scenarios such as sales, procurement, management, consulting, education and corporate services.

For example, a cross-border payment collection tool can introduce multi-currency settlement to foreign trade and business people;AI writing tools can highlight business emails, product introductions and professional content creation; a corporate training product can design emails around management capabilities, sales skills and job growth.

The value of LinkedIn email screening lies in adding a workplace social portal for promotion. Products do not have to be limited to the field of recruitment. As long as they are related to work, business or career development, you can find corresponding expression angles.

Find the right platform and say the right words

Email promotion does not mean that the subject should be as professional as possible, but that the content should be in line with the recipient's usage scenarios.

With digital planetLinkedIn email user screening can first find platform users from bulk email addresses, and then design content around recruitment, office, business and career services. In this way, the product functions in the email are no longer stacked separately, but can enter more specific workplace scenarios.

turn upLinkedIn users are just the first step. What really makes promotion natural is that the next sentence just talks about his work needs.

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