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22

2026-04

Instagram female mature users are becoming more expensive, why this kind of data is becoming more and more popular

In Instagram user screening, a recent obvious change among female mature users is that the cost of acquisition is rising. Not only is the cost of launching higher, but the data itself is also becoming more and more difficult to obtain. When many teams are doing accurate customer acquisition on Instagram, they will obviously feel that such users are becoming more and more "expensive". What’s expensive here is not only the price, but also the difficulty of acquisition, screening and stability costs.

21

2026-04

The marketing needs of users over 25 years old and those over 35 years old are different, so the screening stage should be separated.

In terms of user stratification, users over 25 years old and users over 35 years old were often put into the same category of mature users in the past, but now this approach is becoming more and more prone to problems. Although these two age groups do not belong to young general traffic, the differences in consumption habits, information judgment, and exposure rhythm are actually very obvious. If the screening stage is not separated in advance, many subsequent marketing actions will often lead to situations where the crowd seems to be accurate, but the conversion is not stable.

16

2026-04

When GOK single brands do IG promotions, they are less and less directly eating the traffic, and more of them are screening images first.

In the Instagram delivery system, Gawker’s single-brand strategy is undergoing significant changes. Compared with the past, which relied on interest tags to directly cover the market traffic, now more emphasis is placed on completing user portrait screening before launching. The core logic is simple: high-customer single products have higher requirements for crowd matching. Once the crowd deviates, no matter how large the traffic is, it will be difficult to form effective conversions.

05

2025-11

Practical tips for WhatsApp number dimension detection: How to accurately identify high-value active users?

In overseas private domain operations, WhatsApp number dimension detection has become a key step in judging user value. Many companies will ask a core question before batch launch and precise reach: How to accurately identify high-value active users? This article will explain in detail the WhatsApp number dimension detection method in terms of dimension definition, practical skills, screening strategies, etc., and introduce how to improve identification efficiency with the help of Digital Planet’s system tools.

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