Viber marketing strategy: improve chat experience and improve customer conversion rate

In digital marketing, a good customer interaction experience is the key to improving conversion rates.As a widely used instant messaging tool, Viber is not only suitable for individual users, but also provides a platform for marketing and customer interaction for enterprises. Here are some practical tips to help businesses optimize their chat experience on Viber to improve customer conversions and get more traffic.


1. Optimize your business account

Set up a professional enterprise account: Ensure the enterpriseViber account information is complete, including the company name, profile, contact information and corporate logo. Professional account information can increase customer trust and enhance brand image.

Use corporate logos and background pictures: Set high-quality corporate logos and background pictures to enable customers to feel professional and consistent brand image when interacting with the company.


2. Provide high-quality content

Send valuable information: send valuable information to customers regularly, such as industry news, product updates, promotions, etc., to keep customers attentive and interactive.

Using multimedia content:Viber supports the advantages of multimedia content such as pictures, videos, voice messages, etc., enriches information display methods, and increases customer interest and participation.


3. Personalized interaction

Personalized message: Send personalized messages based on customer interests and behaviors to improve customer engagement and conversion rates. With the help of the active number batch screening function of Digital Planet, you can accurately locate high-potential customers and improve the quality of interaction.

Timely reply: Ensure that the customer service team can respond to customer inquiries and feedback in a timely manner, and improve customer satisfaction and trust. Efficient customer service can enhance customer loyalty and promote repurchase.


4. Use interactive functions

Create a group: Create a customer group to facilitate the publication of group information and activity notifications. Through group interaction, increase customer participation and belonging.

Using chatbots: Deploy chatbots, provideCustomer service on 24/7. Robots can handle common problems and simple tasks, relieve stress on customer service teams and improve response speed. Combining the global effective number generation capabilities of Digital Planet ensures seamless communication with potential customers.

Initiate a vote and survey:Viber's voting and survey capabilities collect customer opinions and feedback, understand their needs and preferences, and optimize products and services. Digital Planet’s overseas data filtering function can help companies better understand customer needs in the global market.


5. Promotion and marketing activities

Promotional activities:Viber regularly holds promotional activities, such as limited-time discounts, lottery events, etc., to attract customer participation and increase sales opportunities.

Send coupons: viaViber sends customers electronic coupons to encourage them to purchase products or services within a specific time period and boost sales.

Cooperation promotion: Cooperate with other brands or influencers, inJoint promotion on Viber to expand brand influence and gain more potential customers. Using the multi-platform user data filtering function of Digital Planet, you can accurately locate the target audience and improve promotion effect.


By optimizing corporate accounts, providing high-quality content, personalized interaction, using interactive functions and promotion and marketing activities, companies canImprove customer chat experience on Viber, increase customer conversion rates and obtain more traffic. A good interactive experience can not only enhance customer satisfaction and loyalty, but also bring more business opportunities and market competitiveness to the company.


In addition, the precise data management and screening functions provided by Digital Planet, such as global effective number generation, active number batch screening and overseas data screening, help enterprises efficiently manage and screen user data, accurately target target audiences, and improve overall marketing effectiveness and customer conversion rate. Through these tools, businesses can achieve more efficient operations and broader brand influence.


Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It provides global customers with batch numbers that support 236 countriesFiltering and testing services, currently supports more than 40 social and applications, such as:



Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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