Is the conversion rate of LINE private domain users low? You may be missing a layered system of "behavior + label"

In the private domain marketing system in Southeast Asia,LINE is one of the most important platforms used by brands to retain customers and reach out repeatedly. Whether it is advertising to retain money, adding friends through events, or secondary communication after Shopee orders, more and more companies are beginning to pay attention to how to import, retain, and convert users in LINE. However, many teams reported:The number of friends is increasing, but the conversion rate is decreasing.

Often the problem isn't content, price or service, but rather:Users are not managed hierarchically, and operational content does not match user behavior at all.. This article will combine the customer behavior identification and label layering functions of the Digital Planet platform to analyze a complete set ofThe "behavior + tag" private domain operation system helps companies build a valuable LINE customer pool.

The real reason for low conversion rates: Treating everyone the same

Most businesses are operatingWhen making LINE friends, common questions include:

lAfter adding friends for the first time, they were not tagged, and the source and stage of the user could not be identified later.

lAll users send the same message, ignoring the behavioral differences between new customers, old customers, and unsubscribed users.

lThere is no mechanism to determine whether a user is active, banned, or a virtual account.

lThe private domain customer pool is mixed"Real users", "false clues" and "silent accounts" have led to an increase in the failure rate of mass messaging

When you fail to accurately identify and manage your customers at different levels, every communication you have may be wasted.

How to build a digital planetHierarchical system for LINE private domain users?

Digital Planet supports the worldScreening of social accounts in 244 countries, especially in the LINE ecosystem, it has high adaptability. The platform helps users establish layers around three core dimensions:

1. Account status identification: Determine whether to activate LINE

Through mobile phone number detection, the system quickly identifies whether the user has registeredLINE account, filter out invalid numbers and ensure basic communication reachability.

2. Behavior identification: whether the user is active and responsive

The system can recognize that the account is nearbyWhether there is any login behavior within 7 days or 30 days, and whether there is any interactive behavior, such as clicking links, replying to messages, entering landing pages, etc.

3. Labeling system: Combining marketing touch points with behavioral labels

The platform supports user-defined or automatically generated behavior tags, such as"Registered but not active", "High-frequency click users", "Browsing but not placing an order", "Activity participants", "Unresponsive cold users", and can be exported for use in mass messaging systems, SCRM platforms, etc.

Practical case: how to use"Behavior + Label" to create a convertible customer pool?

A Taiwanese daily necessities brand is operatingThere are more than 50,000 LINE private domain friends, but the conversion rate has been fluctuating around 5%, which consumes a lot of customer service resources. After introducing Digital Planet, they developed the following operating model:

Step 1: ImportCheck registration status and activity of 50,000 mobile phone numbers

lRemove unregisteredThere are approximately 8,000 LINE users

lFilter out10,000 users who have not logged in for 30 days

lIdentify highly active users9,500 people, set as first-level marketing customers

Step 2: Combine behavioral data with labels

lfromSCRM and LINE systems integrate user click behavior and interaction records

lForm tags such as"Purchased more than 2 times", "Clicked on new products but did not place an order", "Users who have not interacted recently", etc.

Step 3: Customize communication content according to tags

lHighly active+ Users who have not purchased push trial package invitations

lmedium active+Purchased users will receive membership upgrades

lLow active users push welfare draws and wake-up content

Step 4: Follow-up monitoring response and re-screening

lEveryThe status is rechecked every 15 days and the user portrait is updated.

lAdjust labels for converted users, such as addingVIP customer pool, activated customer pool

Final implementation:

lThe average message click-through rate is5.3% rose to 18.2%

lThe conversion rate of private domain transactions has increased from the original5.1% increased to 14.9%

lCustomer service reception pressure has been reduced by nearly60%, focusing on “highly responsive users”

What behaviors deserve label management?

Digital Planet recommends focusing on tracking the following behavioral nodes and labeling them based on them:

lAdding friends or registering for the first time

lHave you received coupons?

lWhether to click on the product link

lWhether to enterStaying on the LINE page for more than 15 seconds

lWhether to leave a message with keywords and consult customer service

lAre there any orders or cancellation records?

lHave you participated in community activities, sweepstakes or questionnaires?

Through this behavioral data, companies can accurately identify the purchasing stage of users and dynamically adjust content and reach strategies.

Platform adaptation:Unified customer portrait across multiple platforms including LINE, WhatsApp, and SMS

Digital Planet not only supportsLINE account detection and tag management can also be simultaneously adapted to other platforms such as:

lWhatsApp customer activity detection and user behavior marking

lSMS mobile phone number activity and registration status verification

lDetection and marking of mobile phone numbers for Facebook advertising leads

lHierarchical management and data return of mobile phone numbers registered on the official website

Help brands realize the transformation from single-platform tags to multi-platform unified customer portrait management.

Summary: Operation without layering means high-cost trial and error.

The core value of private domain customers does not lie in quantity, but in the ability to quickly identify, operate accurately, and update dynamically. Use behavior to define user status and use tags to drive marketing actions. This is the moment.The mainstream trend of LINE operations.

Digital Planet Platform has fully supportedLINE social account detection, customer tag management, hierarchical export and automated operation adaptation support mobile phone number detection in 244 countries around the world, and are now open for free trial. Welcome to contact customer service to access the system, so that your private domain can move from "mass posting" to "distribution", and from "random posting" to "conversion".

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official