Why does iMessage user detection attract the attention of overseas marketing teams? Analysis of real usage scenarios

iMessage user detection has become more and more common in overseas customer development circles in the past two years, especially among teams that do iOS user operations, overseas private domain traffic, and cross-border e-commerce customer management, they basically pay attention to this area.

Many people didn’t quite understand it at first: isn’t it just a chat tool that comes with Apple? Why do we need to do user screening separately?

But those who have actually done overseas markets will find thatActions such as iMessage user identification, iOS user classification, and Apple ecosystem user screening do have an impact on subsequent reach efficiency and conversion results.

Why is iMessage taken out separately?

andUnlike WhatsApp and Telegram, iMessage is a communication tool that comes with Apple’s ecosystem.

It has a characteristic: high user stickiness, and it mainly focuses onamong iOS device users.

This leads to a very real problem——If your target users are iOS users themselves, then iMessage is actually a “natural high-reach channel”.

Therefore, many overseas marketing teams now hierarchize user data first, and then focus on findingiOS users, then determine whether they have the conditions to reach iMessage.

Essentially, reduce ineffective communication and focus your energy on people who are more likely to respond.

Why overseas teams pay more and more attention toiMessage users

The core reason is actually two words: direct access.

Compared with email, which is easy to enter the trash, and social platforms, which are easily restricted by algorithms,iMessage’s reach path among iOS users is more direct.

Many teams will encounter a problem when doing customer development: the information is sent, but the other party does not see it at all.

andiMessage has higher reach stability under normal circumstances, so it is used by more and more marketing teams as an auxiliary channel.

Especially when doing product promotion, event notifications, and customer follow-up,iMessage users tend to have more consistent response rates.

What is the difference between iMessage users and ordinary users?

From an operational perspective, it can be simply understood as three types of differences:

The first category is equipment differences,iMessage basically only exists within the Apple ecosystem.

The second category is the difference in usage habits. These users are usually more accustomed to using the system's own applications and are less dependent on third-party tools.

The third category is the difference in communication habits. They have relatively higher requirements for information quality and are less accepting of meaningless group content.

Therefore, when many teams do user screening, they williMessage users are individually pulled out for refined operations, rather than mixed with ordinary users for processing.

Why"Filtering" is more important than "sending"

When many people are trying to acquire customers overseas, they are used to starting mass messaging directly.

But the problem is that if the user themselves does not belong to the target group, no amount of sending will bring results.

For example, among a group of users, if there is no distinctionFor iOS users, Android users, active users, and low-active users, the cost of subsequent communication will be very high.

And doiMessage user detection is essentially a round of screening in advance.

Communicating after screening will be much more efficient.

This is why more and more teams are now beginning to pay attention to user data collection rather than simply increasing traffic.

The true value of iMessage users in marketing

From the actual use point of view,The value of iMessage users is mainly reflected in three aspects:

The first is that it is stable and not easily disturbed by platform algorithms.

The second is the high concentration of users, most of whom are concentrated in the Apple ecosystem and whose consumption power is relatively stable.

The third is that the subsequent conversion path is shorter because the communication path is more direct.

Of course, these are"Probability advantage" is not an absolute result.

But in large-scale data operations, this advantage will be magnified.

Why do we need to layer users and then operate them?

When many teams do customer development, a common question is"Full operation".

No matter who the customer is, all communicate in the same way.

The result is: valid customers are drowned, and invalid customers take up time.

And doiMessage user detection is actually a way of user stratification.

First classify the equipment, then the activity level, then the level of intention, and finally decide on the communication strategy.

The advantage of this is that you can spend your time on people who are more likely to close the deal.

The role of Digital Planet Apple ecological user analysis platform

In actual operations, many teams do not manually determine whether a user belongs toiMessage can reach people, but will use tools to do batch analysis.

The Digital Planet Apple ecological user analysis platform is used in this type of data screening scenario.

Many companies will first register for free experience through Digital Planet, import existing customer data into the system, and then proceediMessage user identification, iOS device classification and user structure analysis.

In this way, we can quickly determine which users belong to the Apple ecosystem, which ones are suitable for focus follow-up, and which ones can be used as long-term maintenance resources.

On the surface, it appears to be classifying users, but in essence it is optimizing communication priorities.

iMessage is not a replacement channel, it is a supplementary tool

Need to be clear,iMessage is not meant to replace WhatsApp or Telegram.

It's more of a supplementary channel.

In actual operations, many teams will use it in conjunction with email, social platforms, and instant messaging tools to form a multi-touch point system.

The purpose of this is not"Send more information", but "one more opportunity to reach you".

What really determines the effect is user quality

Many people fall into a misunderstanding when doing overseas marketing: they think that the more tools, the better.

But in fact, tools are just means, and user quality is the core.

If the users themselves are not the target group, no matter how many channels are used, it will be difficult to produce results.

andThe value of iMessage user detection is that it helps the team screen out some irrelevant people in advance, making subsequent communications more focused.

iMessage user filtering is becoming basic

As overseas markets become more sophisticated, user stratification has become a basic capability.

It used to be"As long as you have customers," now it's "who the customer is is more important."

iMessage user detection is just one of the cuts, but behind it is the change in the entire industry:

From extensive customer acquisition to precise operation.

Whoever can clearly identify users earlier will have an advantage in subsequent conversions.

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