Don’t rush marketing, identification of real WhatsApp users is the first step to improve conversion rate

Many teams have this experience: after the advertisement is launched, a large number ofAfter the WhatsApp number was imported into the marketing system, it started sending group messages, but only a few people actually responded. Although it clearly has a large amount of user data, it still cannot bring about ideal conversions.

In fact, this situation is not uncommon. More and more companies are discovering that what really affects marketing effectiveness is not the sending speed, but the destination. If the number itself is not a valid user, no matter how good the marketing content is, it will be difficult to generate value. Therefore, before officially launching marketing, completeWhatsApp real user identification has become a standard process for many cross-border teams.

With more and more data, why are conversions getting lower and lower?

As customer acquisition channels continue to increase, companies accumulate a large amount of number data every day.

This data may come from:

lFacebook advertising

lIndependent station registered user

lsocial media activity

lOffline channel collection

lHistorical customer data

Although the database continues to expand, the proportion of users who can actually interact does not necessarily increase at the same time.

The reason is that raw data is often mixed with a large number of low-quality numbers.

Which numbers actually have no marketing value?

Many people think that as long as the number format is correct, marketing can be carried out directly.

In fact, whether a number has value needs to be judged from multiple dimensions.

Expired number

The user has deactivated the original number, and even if he sends a message, it will not have any effect.

Not registeredWhatsApp

The number exists but has never been openedWhatsApp account.

forFor WhatsApp marketing, this type of number has no reach significance.

Long-term silent users

Although the account still exists, it has not been logged in or used for a long time.

Such users usually have low interaction rates and limited marketing value.

Abnormal account registration

Some numbers belong to batch registration or abnormal source accounts. This type of data is less stable and can easily affect the overall marketing effect.

What kind of number is considered a real user?

Real users don’t just mean registeredWhatsApp.

Generally speaking, a high-quality user will have the following characteristics:

Account is in normal use

number corresponding toThe WhatsApp account can be used normally and there is no abnormality.

stay active

Users continue to log in, chat, or engage in interactions.

Data is stable

The account exists for a long time and does not change frequently or abnormally.

Sustainable reach

When the company sends subsequent messages, it can maintain better reachability.

These factors together determine whether a number truly has operational value.

Why more and more companies are beginning to pay attention to real user identification

As marketing costs continue to rise, every message sent represents a cost investment.

If a large number of the numbers are invalid data, it will cause many problems:

lMessage sending success rate decreases

lUser response rate decreases

lAdvertising audience quality declines

lData analysis results are distorted

Therefore, instead of constantly expanding the number of numbers, it is better to improve the data quality first.

What are the benefits of establishing a real user identification mechanism?

After number identification is complete, businesses often have a clearer data structure.

For example:

lMarketable users

lHighly active users

lGeneral active users

lInvalid number

lNumber to be verified again

When users are managed hierarchically, different operations teams can develop different marketing strategies instead of sending the same content to all users uniformly.

Data optimization experience of a cross-border team

A team engaged in cross-border e-commerce adds hundreds of thousands of new items every monthWhatsApp number.

Initially, they did not do any screening and went straight to marketing.

turn out:

lMessaging volume is high;

lThe actual number of consultations has not increased significantly;

lA lot of customer service resources are wasted.

Later, they added real user identification.

First complete the status analysis of all numbers, and then build marketing lists according to different levels.

In the end, although the actual number sent was reduced, the overall consultation rate, closing rate and customer quality were significantly improved.

This made the team realize that what really determines marketing effectiveness is not how many numbers you have, but how many real users you have.

Automated identification is becoming a new choice for enterprises

As the scale of data becomes larger and larger, it is no longer possible to manually determine the status of numbers one by one to meet actual needs.

At present, many companies will establish automated data processing processes to integrate number verification, user identification, data cleaning and label classification into the same system.

For example, Digital Planet supportsWhatsApp real user identification, number status detection, batch data filtering and user tag management and other functions. Enterprises can complete data quality review before marketing starts, prioritize high-value users into the marketing list, and filter low-quality numbers in advance, thereby improving overall operational efficiency.

For simultaneous operationsFor teams working on multiple platforms such as WhatsApp, Instagram, Facebook, and Telegram, they can also use unified data processing capabilities to centrally manage data from different platforms, reduce repetitive processing, and improve data utilization.

Good data can support good marketing

Marketing content determines whether users are willing to continue learning about the product, while user data determines whether the content can truly reach the target group.

If there are a large number of invalid numbers in the original data, it will be difficult to achieve the desired results no matter how excellent the operation strategy is.

Establishing a real user identification mechanism can not only reduce ineffective marketing costs, but also allow companies to have a clearer understanding of their user structure, providing a more reliable data basis for subsequent advertising, customer management and private domain operations.

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