From search to connection, Amazon customer development is entering the era of precision

a lot ofAmazon sellers all have a common experience:

When you first start a store, as long as your products are competitive, orders will naturally grow.

But after operating for a period of time, a problem will be discovered——There are orders every day, but it is difficult to truly accumulate your own customer resources.

Amazon gives sellers huge sales opportunities, but the platform itself is more like a trading scene.

Consumers search for products and place orders to purchase. After the transaction is completed, it is difficult for sellers to continue to establish long-term contacts.

This is why more and more cross-border sellers are beginning to rethink:

In addition to waiting for users to search for products, can we proactively find more potential customers?

Amazon customer development is becoming a new direction in cross-border growth.

Amazon sellers are shifting from “sell an order” to “know the customer”

In the past, the core goals of many sellers were simple:

Improve ranking;

increase sales;

Improve ad conversions.

There is nothing wrong with these methods, but they focus more on short-term closings.

As the market competition becomes more and more fierce, many sellers have discovered that:

For the same product, some sellers can continue to grow, while some sellers can only rely on continuous investment in advertising to maintain sales.

Where is the difference?

One of the important reasons is the different levels of understanding of customers.

Mature cross-border sellers don’t just pay attention to how many products they sold today, but start to pay attention to:

Who is buying these products?

What market are they coming from?

What other potential needs do they have?

Are they likely to consume more in the future?

This is the biggest difference between customer development and ordinary sales.

What’s so difficult about Amazon customer development?

Many people think that customer development is about finding contacts and then promoting them.

In fact, overseas customer development is far from that simple.

The first difficulty is market distance.

Sellers face consumers around the world, and the shopping habits, spending power, and product demands of different countries are very different.

For example, an electronic product:

U.S. consumers may be more concerned with performance;

European consumers may be more concerned about environmental protection and design;

Japanese consumers may pay more attention to detail experience.

If you don’t understand your target market, it’s easy to get your promotion in the wrong direction.

The second difficulty is the issue of customer number and customer value.

A large number of users does not mean a large number of opportunities.

A truly valuable customer needs to be in line with product positioning and have potential purchasing needs.

The third difficulty is development efficiency.

When there are more and more customer resources, it is difficult to meet the needs of manual analysis one by one.

Therefore, more and more sellers are looking for more efficient ways to develop customers.

The core of Amazon customer development is to find "the next group of people who are likely to buy"

Many sellers focus on people who have already purchased the product.

But in reality, market growth comes more from people who are likely to buy in the future.

For example:

A seller of outdoor productsAmazon brand.

There is certainly value to those who have already purchased a tent.

But those who have paid attention to camping, outdoor travel, and related products for a long time may also become potential customers.

The value of customer development is to find those people who are likely to make purchases in advance.

This is why overseas marketing now pays more and more attention to the organization of user resources.

Instead of waiting for customers to appear, look for opportunities in advance for customers to appear.

fromAmazon platform moves towards overseas user connection

Amazon remains an important sales channel.

But many brands are no longer satisfied with relying solely on platform traffic.

They start combining:

social media promotion;

email marketing;

Overseas community operations;

User resource management.

Build longer-term customer connections across multiple channels.

For example, a brandAfter Amazon obtains its first batch of consumers, it can further analyze similar user groups and find more potential markets.

This approach has more long-term value than relying solely on advertising.

How Digital Planet HelpsAmazon customer development

In the process of overseas customer development, Digital Planet is more like a set of auxiliary screening and user resource organization tools.

againstIn Amazon-related customer development scenarios, Digital Planet supports Amazon account screening capabilities, which can help users sort through a large number of overseas account resources.

For example:

When sellers want to develop the market in a certain country, they canScreen Amazon related accounts and sort out user resources that are in line with the market direction;

When faced with a large amount of overseas number and account data, functions such as batch screening and number detection can be used to improve the efficiency of early data sorting;

Before customer development, filter low-quality resources to reduce subsequent ineffective communication.

For cross-border sellers, the most important step in customer development is not to contact everyone immediately, but to first find people who are more worthy of your time.

Customer development is not just about increasing the number of lists

Many sellers are prone to fall into a misunderstanding:

Think that the bigger the customer list, the more sales opportunities there will be.

But the reality is that a huge list without screening may reduce sales efficiency.

Because salespeople need to spend a lot of time judging:

Does this user match?

Is this market worth developing?

Is it possible that this customer will generate demand?

If resource sorting has been completed in the early stage, subsequent communication efficiency will be significantly improved.

Precise customer development is essentially about reducing ineffective actions.

Amazon’s future competition is not just about traffic competition

futureThe competition among Amazon sellers will not just be:

whose product ranks higher;

Who has a bigger advertising budget;

Whose price is lower.

Sellers who truly have an advantage will know their customers better.

They know where their customers are, they know what they need, and they know how to build long-term connections.

From searching for products to actively looking for users, Amazon customer development is moving from the traffic era to the user connection era.

For sellers who want to expand overseas markets, use professional screening platforms like Digital Planet toCapabilities such as Amazon account screening, overseas number detection, and batch resource sorting can help customers make the development process more efficient.

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