How do Amazon sellers find more buyers? Accurate customer acquisition is replacing blind advertising

In the past few years,The growth logic of Amazon sellers has changed significantly.

Do it earlyOn Amazon, as long as you find popular products, optimize keywords, and increase advertising investment, you will have the opportunity to gain good sales.

But now,The Amazon market is becoming more and more competitive.

Under the same keyword, there may be dozens or even hundreds of sellers competing; for the same product type, there may also be a large number of similar products.

Many sellers are beginning to discover a reality:

It’s not that there is no traffic, but that the cost of traffic is getting higher and higher.

Advertising can bring exposure, but it is not guaranteed to bring real valuable buyers.

Therefore, more and moreAmazon sellers began to focus on new ways to acquire customers—from waiting for the platform to allocate traffic to actively looking for potential buyers.

Amazon sellers are moving from "buying traffic" to "finding users" to acquire customers.

Amazon advertising is getting more expensive, and sellers are looking for new growth opportunities

Amazon advertising is still the core promotion method for many sellers.

Through keyword advertising and product advertising, sellers can quickly gain product exposure.

But as more brands enter the platform, advertising competition continues to increase.

In the past, it was possible to obtain stable orders by investing a certain budget.

Now, the same budget may only get limited clicks, and the conversion effect after the click is not stable.

The reason is simple:

Advertising only brings visits, not precise customers.

Just because a user clicks on a product page does not necessarily mean that he or she has purchase needs.

Some users are just browsing;

Some users are comparing;

Some users may not be the target consumers at all.

Therefore, for those who hope for long-term developmentFor Amazon sellers, how to find more matching buyers has become a more important issue than simply increasing the advertising budget.

Amazon sellers are shifting customer acquisition from within the platform to multi-channel connections

past,Amazon sellers mainly rely on the platform for their customer sources.

Users search for products;

Enter the product page;

Complete your purchase.

This process is efficient, but sellers have relatively limited control over user relationships.

Now, more and more brands are trying to establish more overseas user connections.

For example:

Find potential consumers through social channels;

Conduct market testing through overseas user resources;

Understand the target buyer group through different channels.

The purpose of this is not just to get an order, but to build a longer-term customer relationship.

Especially for new product promotion, if users who are interested in the product can be found in advance, the promotion effect will tend to be more stable.

The key to accurate customer acquisition is to find buyers who match the product positioning

Many sellers easily fall into a misunderstanding when developing customers:

Think that the more customers you have, the better.

But actually,What Amazon sellers really need is better-matched buyers.

For example, a brand that sells outdoor gear.

If the target users are people who like camping, traveling, and outdoor sports, then the value of these users is obviously higher than that of ordinary viewers.

Another example is a seller of high-end electronic products.

Compared with a large amount of ordinary traffic, it is more important to find users with relevant consumption habits.

The core of accurate customer acquisition is to reduce invalid contacts through user screening.

Direct marketing resources to people who are more likely to make purchases.

Amazon buyer resource sorting, what problems need to be solved

In the actual customer development process, many sellers will encounter data management problems.

The first is the large number of user resources.

Overseas markets cover many countries. If you rely on manual sorting, it will be difficult to maintain it for a long time.

Secondly, the quality of user resources is different.

It is also a batch of buyer data, which may contain duplicate accounts, low-value users, or information that does not meet market demand.

Finally, there is the issue of subsequent development efficiency.

If salespeople are faced with a large amount of unorganized data, they need to spend a lot of time deciding which users are worth contacting.

therefore,Amazon sellers pay more and more attention to early screening when acquiring customers.

Organizing resources first and then promoting them has become the choice of more and more cross-border sellers.

How Digital Planet HelpsAmazon sellers acquire customers accurately

In the cross-border e-commerce user resource screening scenario, Digital Planet is a platform focusing on global number and social account screening.

againstAmazon sellers need to acquire customers. Digital Planet supports Amazon account screening and overseas user resource sorting capabilities, which can help sellers batch screen related user resources.

For example, aAmazon sellers are preparing to develop the US market.

You can first sort out user resources related to the target market, and then filter accounts through Digital Planet to filter out data that does not meet your needs.

If sellers need to test multiple overseas markets at the same time, they can also organize user resources according to the needs of different countries to reduce the interference of a large amount of invalid data.

Compared with directly investing in advertising to find customers, this method focuses more on early user screening, making subsequent marketing actions more accurate.

From selling products to managing users,Amazon sellers are changing their thinking

In the past, many sellers paid attention to:

How many orders were sold today;

How much the ranking improves;

How many sales does advertising generate.

But now, more and more brands are paying attention to:

where customers come from;

Why customers buy;

How to find more similar customers.

Because true long-term and stable growth does not just rely on platform traffic, but on building an understanding of users.

Amazon sellers' customer acquisition is shifting from simply obtaining orders to long-term operations based on user resources.

In the increasingly competitive cross-border market, finding the right buyer is more important than finding more traffic.

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