Zalo's precise user screening has entered a new stage, relying on it to acquire customers in the Vietnamese market!

Many people who want to go to the Vietnam market will be concerned about one question: Where should they find Vietnamese customers?

If you understand the Vietnamese Internet market, you will findZalo is a platform that cannot be avoided.

In Vietnam,Zalo is more than just a chat software. Many local users use it for daily communication, business contacts and brand interaction. For cross-border sellers and overseas promoters who want to develop the Vietnamese market, Zalo has naturally become an important channel to find local users.

But, really start doing itAfter Zalo marketing, many people will find that things are not as simple as imagined.

Having user resources does not mean that these users are valuable; having a large number of accounts does not mean that these accounts can bring results.

Many promoters spend a lot of time organizing in the early stageZalo users finally found that many of their accounts were unusable, some users had not been active for a long time, and some users were not their target customers at all.

Therefore, more and more people are now paying attention toZalo precise user screening.

To put it simply, stop blindly pursuing the number of users, and instead find Vietnamese users who really suit you.

Why more and more people are paying attention to the Vietnam marketZalo

When many overseas brands enter the Vietnamese market, the first reaction may be to useInternational platforms such as Facebook and TikTok.

Of course these platforms have a large number of users, but if you want to do more localized market development,Zalo has its own advantages.

becauseZalo has very strong usage habits among Vietnamese users.

Many consumers will passZalo communicates, and many merchants also use Zalo to maintain customer relationships.

For example, a Chinese brand wants to enter the Vietnamese market and sell products to local consumers.

If you just place ads, users may not connect immediately after seeing the ads.

But if it can passBy establishing communication channels, Zalo will have the opportunity to further understand user needs and improve subsequent conversion opportunities.

However, problems also arise.

Although there are many Zalo users, not all users are suitable for promotion.

WhyThe more Zalo users there are, the better the promotion effect will be.

Many people who have just started working in the Vietnam market will think:

Just find moreZalo users can get more customers.

But this is not the case.

For example, a brand that sells beauty products collects100,000 Zalo accounts.

It looks like the data is huge.

However, among these users, some accounts may no longer be available, some users have no interest in beauty products at all, and some users do not belong to the target sales area.

If you promote directly to these users, it will not only waste time, but also reduce marketing efficiency.

truly effectiveTo promote Zalo, you need to find users who match the product.

For example:

When selling maternal and infant products, you need to pay attention to people with family consumption needs;

To sell electronic products, you need to pay attention to users who are interested in technology products;

To provide local services, you need to find users in target cities.

so,The significance of Zalo's precise user screening is to help promoters reduce ineffective resources and focus their time on users who are more likely to generate value.

What problems does Zalo user screening mainly solve?

Many people heard"User filtering" may seem like a very complicated matter.

In fact, for promoters, the core purpose is simple:

Know which users to contact.

For example, if you have a batch ofFor Zalo number or account resources, you first need to determine whether these accounts still exist.

Because as time changes, some accounts may no longer be available.

Secondly, user resources need to be organized.

Many people will accumulate a large amount of data in the long-term promotion process.

If it is not organized, it is easy for duplicate data to appear, making subsequent operations confusing.

Finally, users need to be selected based on the target market.

For example, if you are planning to develop the Ho Chi Minh City market in Vietnam, you should give priority to users in relevant regions instead of mixing all Vietnamese accounts together.

These tasks are essentially to improve promotion efficiency.

How Digital Planet HelpsZalo precise user screening

During the Vietnam market promotion process, many users will encounter similar situations:

Have a lot in handZalo user resources, but I don’t know which accounts can still be used, and I don’t know which users are more suitable for subsequent promotion.

Digital Planet can help usersZalo account screening and user resource organization.

For example, a cross-border seller is preparing to develop the Vietnamese market and collects a batch ofZalo user data.

Before the official promotion, these accounts can be detected and filtered through Digital Planet to help determine which accounts are in normal status and which accounts are of low value.

If the amount of data is relatively large, such as tens of thousands or hundreds of thousands of user resources, it can also be processed through batch filtering to reduce the time of manually viewing each one.

For those doing local promotion in Vietnam, Digital Planet can help complete the process fromThe process from “owning a bunch of user data” to “leaving user resources more suitable for promotion”.

for example:

When preparing to promote Vietnamese e-commerce products, you can first select the valid onesZalo user;

When preparing to operate the Vietnamese community, you can organize account resources in advance;

Preparing to develop local customers can reduce invalid contact information.

In this way, subsequent marketing actions will be more targeted.

The key to acquiring customers in the Vietnamese market is not to find everyone, but to find the right people.

Many overseas market development failures are not due to lack of market demand.

More often than not, it’s because the promotion method is too rough.

Finding a large number of users and then sending promotional information to them all may be effective in the early stages, but it will become less and less efficient in the long run.

Competition in the Vietnamese market is also increasing now.

Consumers are exposed to a large number of advertisements every day. If the promotion content is not targeted, it is easy to be ignored.

For brands and salespeople, what is really important is to understand their target users and then find the groups that are more suitable for communication.

Zalo's precise user screening helps promoters reduce ineffective investment and improve user development efficiency.

If you are promoting the Vietnam market,To develop Zalo users or organize overseas customer resources, you can try using Digital Planet to help organize overseas user data that is more suitable for marketing through Zalo account filtering, user resource detection, number filtering and other functions.

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