Why are more and more people tagging Facebook customers? Precision marketing starts with classification

If I give it to you now10,000 Facebook customers, what would you do?

The first reaction of many people is to start promoting immediately, sending out advertisements and product introductions, hoping that someone will inquire and place an order.

People who have really been doing overseas marketing for a long time usually don’t do this.

The first thing they do after getting the customer list is not marketing, but classification.

Because there are the same 10,000 customers, some are from the United States, some are from Southeast Asia; some have already openedWhatsApp, some people only use Facebook; some people were still active yesterday, and some have not logged in for a long time. If you treat all these users as the same group of customers for marketing, the final result will often be that you spend a lot of money on advertising, but only a few people actually make sales.

Therefore, more and more people are doingPeople promoting on Facebook began to pay attention to customer tags.

Why mass messaging was effective in the past but is becoming less and less effective now

years ago,Facebook marketing is relatively simple.

Many people collect a batch of customer lists and then uniformly send product introductions or event information to get a good response rate.

But now, overseas users receive a large amount of advertising content every day.

If everyone sees the same information, it will be difficult to become interested.

Take the simplest example.

Let’s say you sell pet supplies.

Your customer list includes people who like to keep cats, people who like to keep dogs, and some users who don’t have pets at all.

If you all send the same advertisement, not many people will actually be interested.

However, if the customer classification is done in advance, and cat users receive recommendations for cat food and cat toys, and dog users receive introductions to dog food and leashes, the advertising click-through rate and consultation rate will tend to be much higher.

The biggest significance of Facebook customer tags is to help marketers know what content each customer is more suitable to see.

Why the more customers there are, the more important it is to have good labels

Many people think that only large companies with hundreds of thousands of customers need to classify customers.

In fact, quite the opposite.

Even if there are only a few thousand customers, if there is no classification, the subsequent marketing will become more and more confusing.

For example, a cross-border seller has been promoting for three months.

The first batch of customers came fromFacebook ads;

The second batch of customers came fromInstagram;

The third batch of customers come fromWhatsApp consultation;

The fourth batch of customers came from official website registration.

Over time, these data all get mixed together.

By the time they are ready to promote new products, the operations staff no longer know which customers come from which channel, nor do they know which customers are more worthy of follow-up.

Many marketing results are not good, not because of product problems, but because of customer management problems.

After labeling customers, each batch of customers will have its own classification, so subsequent advertising, promotions, and new product promotions can be more accurate.

A simple customer tag can reduce a lot of ineffective marketing

Many marketers have had this experience.

A product is promoted for many days with almost no inquiries.

Later, after reorganizing the customer list and recategorizing the users, the effect immediately changed.

The reason is simple.

In the past, I faced all customers.

Later, I faced people who were more suitable for the product.

For example, prepare to promote women's skin care products.

If the customer tag has distinguished male and female users in advance, then when promoting, you only need to place ads to female users.

If you plan to promote high-end electronic products, you can also prioritize contacting people who have related consumption habits before instead of sending the information to all customers.

Customer tags will not increase the number of customers, but they can help marketers reduce many meaningless promotional actions.

How to create Facebook customer tags

When many people hear customer tags for the first time, they think it requires very complex data analysis.

In fact, most marketing teams use simple tags.

For example, by country.

American customers, British customers, and Japanese customers are managed separately.

It can also be classified according to the source of customers.

Users from Facebook ads are placed in one group, and users registered on the official website are placed in another group.

It can also be classified according to the platform used.

Already openedWhatsApp customers are organized separately, and customers who have opened Telegram are placed in another group to facilitate subsequent communication through different channels.

You can even categorize them based on customer activity.

Focus on maintaining customers who interact frequently, and reduce the frequency of marketing to customers who have not received any feedback for a long time.

The clearer the labeling, the easier subsequent marketing will be.

How Digital Planet Helps BuildFacebook customer tag

Many people think that customer tags can only be sorted slowly and manually.

This is certainly okay if you only have a few hundred customers.

But for people who have been doing overseas promotion for a long time, it is almost impossible to complete tens of thousands or hundreds of thousands of user data manually.

The greater value of Digital Planet is to help users quickly complete these basic organizing tasks.

For example, a cross-border seller collected 50,000Facebook customer number, ready to promote a new product.

Before formal marketing, the numbers can be imported into Digital Planet for testing.

The platform can not only help screen whether the numbers are valid, but can also continue to detect whether these numbers have been activatedWhatsApp, Telegram, LINE, Instagram, Facebook, Zalo, X (Twitter) and other overseas social platforms.

For example, you are going to passWhen WhatsApp contacts customers, it can directly screen users who have opened WhatsApp; if the next step is to do Telegram community promotion, users who have registered Telegram can be sorted out separately; when entering the Japanese market, it can also screen numbers that have opened LINE; when developing the Vietnamese market, users who have registered Zalo can be identified in advance.

In addition to the platform activation status, different labels can be created for customers based on information such as country, region, number status, etc. In this way, the same customer list can be quickly organized into multiple marketing groups, instead of all users being mixed together.

Many teams have now formed a fixed process: after customer data enters the system, the first step is not to advertise, but to use Digital Planet to complete number detection, social platform activation identification and customer classification. After the labels are established, different marketing plans are formulated according to different customers.

This will not only reduce invalid contacts, but also improveThe overall efficiency of Facebook advertising marketing, WhatsApp customer development, Telegram community operations and Instagram targeted promotion.

In the future, when doing overseas marketing, the competition will no longer be about who has more customers, but who can understand their customers faster. By doing a good job of labeling your customers, every marketing campaign will have more direction. If you are organizingFor Facebook customer resources, overseas customer lists or cross-border marketing data, you can try Digital Planet. Through functions such as Facebook number detection, WhatsApp activation detection, Telegram account identification, LINE user screening, Instagram account detection, Zalo detection, and X (Twitter) activation identification, you can organize a messy data into customer resources that can truly be used for precision marketing.

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