Why do Japanese customers never reply? Many of LINE’s customer acquisition problems actually stem from the list.

客户名单进入系统以后,先完成LINE号码检测、国际手机号检测、号码有效性筛选、社交平台开通识别、重复数据过滤,最后再交给运营团队继续维护。

People who work in the Japanese market often encounter a particularly strange phenomenon.

There is no problem with the product.

The price is competitive.

The Japanese copywriting was also revised by professionals.

Even the sending time has been studied for a long time.

But after the message was sent out, the Japanese customers just didn’t respond.

Many people’s first reaction is to change the copy.

Let’s put it another way today.

Redesign the picture tomorrow.

We will adjust the promotions the day after tomorrow.

After a lot of fiddling around, the response rate still didn’t change.

Actually, a lotLINE’s poor customer acquisition results are not because they don’t know how to market, but because they don’t know how to market.There's something wrong with the list.

Some time ago, a cross-border team that made Japanese health products encountered such a situation. They did it for two months straightFor LINE promotion, the staff sends a lot of marketing content every day, but there are not many inquiries in the background. Later, they did not continue to modify the activities, but first imported all the Japanese numbers they haddigital planetconductLINE activated the test and reorganized the customer list. After the screening was completed, although the number of remaining users was much smaller than before, the passing rate, message reading rate and consultation rate of subsequent friends were significantly improved.

Later, the person in charge said something that impressed me deeply.

"It's not that Japanese customers don't reply, it's that we keep sending messages to the wrong people."

Many people have been studying words, but few have checked the list

DoLINE marketing people spend most of their time on content.

How to write a welcome message.

How to design coupons.

When will the event be posted?

Of course these jobs are important.

But before we actually get started with marketing, there’s a more fundamental question.

Are you sure these numbers have been activated?LINE yet?

Many teams actually don’t know.

After they got a batch of Japanese numbers, they started adding friends directly.

As a result, some numbers were not registered at all.LINE.

Although some numbers are registered, they have not been used for a long time.

There are also some numbers that have been saved many times.

If these basic problems are not solved, it will naturally be difficult to see results in subsequent marketing.

Therefore, more and more Japanese marketing teams now put list compilation before marketing, instead of checking back after the promotion fails.

Why do I add so many friends but so few people actually do business?

Many people who have just started working in the Japanese market have a misunderstanding.

feelThe more LINE friends you have, the better.

So we are constantly looking for new customer resources.

Advertise to add friends.

Add friends from the official website.

Those who come to the exhibition also add friends.

The number of friends is growing.

The actual transaction rate has not changed significantly.

The reason is actually very simple.

The number of friends does not equal precise customers.

For example, a brand that sells maternal and infant products.

If most of the people added are people without relevant needs, it will be difficult to get real inquiries even if promotions are sent every day.

On the contrary, if most of your friends are target consumers, then the same message will have completely different effects.

so,What LINE really needs to increase is not the number of friends, but the number of precise friends.

why japanLINE operations pay more and more attention to user organization

The Japanese market shares one characteristic with many overseas markets.

Users pay more attention to communication experience.

If they receive repeated messages continuously or promotional content that has nothing to do with them, many users will directly choose to mute or even delete their friends.

Therefore, JapanLINE operations increasingly emphasize "send once, work once".

Many mature teams will first group customers into groups.

Consult the user for the first time.

Already purchased user.

There has been no reply to the user for a long time.

Old customers.

Different types of users receive different content.

In this way, not only will the reading rate be higher, but users will also have better acceptance of the brand.

However, there is a prerequisite for classifying users well.

It’s just that the list itself must be clean.

If there are many duplicate data in a list, there may even be a large number that have not been activated.LINE number, then the subsequent classification is basically meaningless.

How Digital Planet is helping declutter JapanLINE customer list

When many people first learned about Digital Planet, they thought it was just a testIs LINE a platform that is open?

In fact, for those working in the Japanese market, its greater value is to help organize customer resources.

For example, a cross-border enterprise is preparing to develop the Japanese market and has accumulated 60,000 Japanese mobile phone numbers.

These numbers come from many sources.

There is an independent station registration.

haveFacebook ads.

There are historical orders.

There are also customers who stayed from previous exhibitions.

If you start adding directlyLINE friends are not only inefficient, but also easy to repeat marketing.

Many teams now import numbers firstdigital planet.

The platform can be completed in batchesLINE activation detection, to help determine which numbers have been registeredLINE, and can also identify whether these numbers are open to overseas social platforms such as WhatsApp, Telegram, Facebook, Instagram, Zalo, and X (Twitter).

For example, prepare for key operationsFor LINE private domain, first screen the numbers that have already subscribed to LINE.

If subsequent preparations continue to passWhatsApp follows up on customers and creates additional lists of users who have already subscribed to WhatsApp.

For teams that are deployed in markets in multiple countries at the same time, customer resources can also be organized according to country and platform.

Many companies now put Digital Planet at the beginning of the entire marketing process.

After the customer list enters the system, complete theLINE number detection, international mobile phone number detection, number validity screening, social platform activation identification, duplicate data filtering, and finally handed over to the operations team for continued maintenance.

In this way, what the operators face every day is no longer a messy number, but a document that can truly carry out the work.LINE marketing’s precise customer resources.

JapanLINE’s customer acquisition is no longer about the number of messages.

In the past, many teams thought that as long as they sent a few more messages every day, someone would always make a deal.

Now more and more companies are discovering.

What really affects marketing effectiveness is not how many times a day you post.

It’s about whether every time you send something, it’s sent to the right person.

send a message to1,000 precise customers are often more valuable than 10,000 ordinary users.

Because what really determines the response rate is never the quantity sent, but the quality of the list.

if you are doingJapanLINE customer acquisition, Japanese LINE marketing, Japanese customer development, LINE number detection, LINE user screening, international mobile phone number detection, WhatsApp activation detection, Telegram account identification, Facebook user detectionWaiting for business, you can try itdigital planet. finish firstLINE activation detection, number status screening, customer classification, social account identification, start againIn LINE private domain operations, you will find that what really affects the transaction rate is often not the copywriting, but the compiled customer list.


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