WhatsApp business account detection, what is the use of separating ordinary accounts and business accounts?

DoWhen screening WhatsApp customers, the real useful thing is not to have one more label, but to separate regular accounts and business accounts, but that the subsequent customer management methods will become clearer. Ordinary personal accounts are more focused on personal communication, while business accounts may correspond to companies, stores, customer service, sales or other business purposes. If a batch of overseas numbers originally come from normal business channels such as official website inquiries, exhibitions, historical customers, advertising forms, etc., and then supplementing the WhatsApp business number status, it can help sales determine which numbers are more suitable for further sorting in the direction of B2B, channel cooperation, or business contact.

But we must also make a clear distinction here: detectedA WhatsApp business account does not mean that the other party must be the boss or the person in charge of procurement, nor does it mean that there must be a need for cooperation. A business account is just an account type label. Whether it has real development value depends on the company, industry, source and whether there have been real business interactions recently.

Separate ordinary accounts and commercial accounts first, and the customer pool will be much clearer.

If oneThere are only mobile phone numbers and countries in the WhatsApp customer list. After sales get it, it is difficult to judge which ones are more personal customers and which ones may belong to company or business accounts.

After completing the business account screening, you can simply divide it into:

WhatsApp ordinary account;

WhatsApp business account;

Account type needs to be confirmed.

Although this step is not complicated, the subsequent uses vary greatly.

DoFor B2C products, ordinary users may be the main customer base.

DoWhen working with B2B services, enterprise software, wholesale, supply chain or channel cooperation, a business account may be more worthy of further checking the company information.

If you separate the account types first, it will be much easier to classify customers later.

Business numbers are best used inB2B customer sorting

If you are doing corporate business,The WhatsApp business number label will have more reference value.

For example, a group of customers come from exhibitions, corporate official websites,In the LinkedIn diversion or B2B inquiry form, some of the numbers are detected as business accounts. At this time, you can further filter based on the company name, industry and position.

For example:

India+WhatsApp business account + software company + official website inquiry

Germany +WhatsApp Business Account + Manufacturing + Historical Customers

Vietnam+WhatsApp business account + trading company + product consultation

USAWhatsApp business number + company information to be confirmed

In this way, after sales see it, they will know which accounts are more worthy of continuing to check the business background.

However, the business number itself cannot replace company information. A customer service account for a small store and a purchasing account for a large enterprise may both be used for commercial purposes, but the follow-up still depends on the real business information.

When doing channel cooperation, commercial accounts are easier to classify than ordinary accounts.

If the goal is not to sell directly to consumers, but to find agents, dealers, service providers or other partners, a business account can be used as an auxiliary condition.

For example, if an enterprise has accumulated a batch of numbers from industry activities or cooperation consultations, it can firstWhatsApp business accounts are screened out, and then combined with the company name, country and business direction to continue stratification.

This type of customer may not necessarily close the deal immediately, but at least they are more suitable to enter the cooperative customer pool instead of mixing with ordinary individual users.

If the account is a commercial account but has nothing to do with the current industry, there is no need to continue to put it as a high priority.

Therefore, what commercial number detection solves is"What is the preferred use of the account?" Industry matching addresses "whether it is worth discussing."

Digital Planet is suitable for the account type filtering layer.

If an enterprise has obtained a batch of overseas customer numbers through normal business channels, it can first unify the international number format, remove duplicate data, and then use Digital Planet toWhatsApp-related filtering reorganizes different statuses such as ordinary accounts and business accounts.

For example, there was originally60,000 overseas customer numbers.

First do the deduplication and formatting;

Screen againWhatsApp activation status;

Then group the business number related data separately;

Finally, the original customer source, company, industry, and recent interaction records are re-merged.

Such a customer profile can become:

France +WhatsApp business account + official website inquiry + logistics industry + consultation 5 days in advance

Another one:

UK+WhatsApp ordinary account + historical orders + individual consumers

The handling behind the sale is naturally different.

Digital Planet is responsible for existing numbers andWhen sorting WhatsApp account status, the commercial value still needs to be judged based on the company’s own customer data.

Business account does not equal high-value customers

This isThe most easily misunderstood point in WhatsApp business account detection.

A commercial account can only indicate that the account may be used in business scenarios. It cannot directly indicate the size of the company or the purchase budget of the other party.

A newly registered small business may have a business number.

Employees of a large company may also use ordinaryWhatsApp account.

So it cannot simply be done as:

Business number = high value;

Regular number = low value.

What is really worth looking at is whether there is a clear business relationship.

For example, an ordinary account that just submitted a large purchase request yesterday is obviously more worthy of priority than a business account that has nothing to do with the industry.

Account type can only assist and should not replace demand judgment.

After the business number is screened out, it is best to continue looking at the company and industry

If a batch has been screened outFor WhatsApp business account, the next step is to continue sorting out the company fields.

Is there a company name?

What industry does it belong to;

Whether the country is the target market;

Have you made any inquiries before?

Are there any historical orders?

When was the last business action?

After these items are put together, the business number label really begins to have value.

For example:

WhatsApp business account + target industry + recent inquiry

Such customers are obviously given priority.

If only:

WhatsApp business number + unknown source + unknown industry

Then it should be checked first, and it is not suitable to give it to sales directly.

Ordinary accounts cannot be directly placed in low priority.

Commercial account screening is not intended to exclude all ordinary accounts.

Many real customers have been using ordinaryWhatsApp account communication.

Especially for small purchases, individual entrepreneurs, freelancers, and ordinary consumers, it is entirely possible to complete consultation and transactions through personal accounts.

If the business mainly doesIn B2C, ordinary accounts may be the main customer base.

So ultimately you have to use tags based on the type of business.

B2B pays more attention to business accounts and company information;

B2C looks more at product interest and recent inquiries;

Mixed business manages the two types of accounts separately.

Different account types have different usage methods.

Customer service accounts and real sales customers should also be separated.

someThe WhatsApp business account itself is the customer service portal.

For example, a company's public after-sales account, order customer service, and automatic reply window.

Although this type of account is for commercial purposes, it may not be a suitable sales target.

If the goal is to find the person in charge of procurement or cooperation contact, you cannot directly enter the key customer list just because you see the business number.

You can add a separate account usage field:

Enterprise customer service;

sales contact;

Store account;

Ordinary business account;

Usage to be confirmed.

This is better than a simple business account/ Ordinary numbers are more detailed and more suitable for long-term customer management.

What is the use of re-checking business accounts for historical customers?

After using the customer database for a year or two, many account information will become outdated.

Reorganize at this timeWhatsApp account type can help update customer tags.

For example, in the past there was only a mobile phone number, but now the business account attribute is added, and combined with historical orders and company information, the customer can be put back into theB2B customer pool.

There are also some people who were previously recorded as business customers, but now they have actually not had any business actions for a long time, so the priority can be lowered.

Therefore, commercial account detection is not only suitable for new data, but also for historical customer cleaning.

Don’t just write down the final list handed over to sales"Business Account"

If the final result is only: mobile phone number; business number/Normal number.

Sales still don’t know what to do next.

A more practical customer table can retain: country; mobile phone number;WhatsApp account type; company; industry; customer source; last interaction; following products; current follow-up status.

For example, a piece of data:

lGermany

lWhatsApp business account

lmanufacturing

lOfficial website inquiry

lConsult equipment 7 days ago

lTo be quoted

Another one:

lIndia

lWhatsApp business account

lIndustry unknown

lEvent registration

lNo interaction for half a year

lTo be confirmed

Both are commercial numbers, but the sales order is obviously different.

The real value of commercial number detection is to change the subsequent classification

IfAfter the separation of WhatsApp business accounts and ordinary accounts, the subsequent customer pool, sales methods, and cooperation directions have not changed at all, so this label is not really used.

The truly effective way to use the business account is to continue to combine the company, industry, source and recent needs.B2B screening; ordinary accounts will enter individual customers or general sales pools according to business type.

Digital Planet can first use the existing numbersSort out the WhatsApp account status clearly, and then reconnect the results to the original customer information.

WhatsApp business account detection is not to prove who is more valuable, but to separate the uses of different accounts first. Business accounts address business attributes. What really determines whether to continue following is whether the company matches, whether the source is clear, and whether there is real demand recently.

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