Amazon customer number screening, how to sort shopping customers and ordinary numbers separately

DoThe real value of Amazon customer development is not to find as many mobile phone numbers as possible, but whether it can continue to operate with people who have already had shopping, consultation, after-sales and re-purchase relationships. Amazon customer number screening is more suitable to be understood in the entire customer acquisition process: customers first enter through the entrance of orders, official website, advertising, customer service, etc., then grouped according to purchasing relationship and recent needs, and finally select the appropriate communication channel to continue maintenance.

The most important source of Amazon customers is people who have already had business relationships with them

If you are doing it yourselfFor Amazon-related businesses, the easiest people to continue developing are usually not complete strangers, but customers who have already been in contact with the product.

For example:

lCustomers who have purchased products;

lPeople who have consulted but have not placed an order yet;

lCustomers who communicate again during the after-sales process;

lOld customers who purchased once but did not continue to consume;

lTake the initiative to consult through the official website or advertisementsAmazon related products for people.

These customers at least already know what the product is, and subsequent communication does not need to be completely started from scratch.

In contrast, a data with no source at all and only a mobile phone number, even if the number itself is normal, it is difficult to know what to talk about.

soThe first step in screening Amazon customer numbers is actually to find “people with business relationships.”

For customers who have already purchased, the focus of operations is not to continue to push the same product

After the Amazon customer transaction is completed, there is still a lot of room for subsequent operations.

For example, if you sell consumables, you can pay attention to the normal repurchase cycle; if you sell equipment, you can make accessories, upgrades and maintenance; if you sell clothing, beauty, home furnishing and other categories, you can also recommend related products based on previous purchases.

For example, if a customer has purchased an outdoor lamp before, the follow-up can focus on:

Accessories;

backup battery;

Upgraded models;

Other outdoor products;

Normal use reminder;

to continue building connections.

This kind of operation is better than simply sending it again“We have this product, do you want to buy it?” is much more natural.

Old customers are more suitable for secondary development than ordinary unknown numbers.

When filtering Amazon customer numbers, you can prioritize historical buyers.

Because old customers have already solved the most difficult step——A trust and transaction has been completed.

What really needs to be judged is whether this relationship still has a chance to continue.

You can focus on:

Recently re-consulted

I bought it before, but recently I asked about new products, prices or inventory.

Entering a reasonable repurchase cycle

In the past, I purchased products with repeated needs, but now the time is closer to my next purchase.

Purchased related categories

Even if you do not repurchase immediately, you can continue operating from the associated products.

Good after-sales relationship

The problem has been solved and the customer has recognized the service, making it easier to continue maintenance in the future.

These customers are often more worthy of sales’ time than complete stranger data.

For those who have consulted but failed to make a deal, don’t give up in a hurry.

In Amazon-related businesses, there are still some customers who asked about price, specifications, shipping or product details, but did not purchase in the end.

There are many reasons for no deal.

may be:

The price was not agreed upon at that time;

The customer project has not started yet;

The required model is temporarily out of stock;

The logistics time is not suitable;

The budget was later suspended.

Months later, these conditions may have changed.

Therefore, customers with historical inquiries can resume operations at the appropriate time, especially when product updates, price changes, inventory restoration, or more suitable solutions are available.

The key is not to ask repeatedly"Do you want to buy it now?" but contact again when you have a new reason.

Amazon’s customer acquisition can’t just focus on the inside of the platform

If you want to continue to increaseFor Amazon-related customers, the customer acquisition portal can also be expanded.

For example:

Google search and independent website

After customers search for products and enter the official website, they can leave their contact information through the inquiry form. Compared with the list of complete strangers, this type of customers already have clear search needs.

Facebook and Instagram Ads

It is suitable for categories where product display is relatively intuitive, and users can be brought to the landing page, product page or customer service entrance through advertising.

TikTok short video

It is suitable to attract users through product demonstrations, usage scenarios, and evaluation content, and then guide those who are truly interested to the official website or customer service.

Referrals from old customers

If many old customers have a good experience, they may bring in peers, friends or partners.

It is best to keep the customers brought by these channels. Only later will we know which method of acquiring customers brought about it.Amazon customers are of higher quality.

The real value of number screening is to help find the entrance for subsequent communication.

Only after customers leave their mobile phone numbers through orders, advertisements, official websites or customer service can they enter the number screening layer.

Digital Planet can help you make changes to existing customer numbersScreening of Amazon accounts, WhatsApp, Telegram and other corresponding platforms makes subsequent communication channels clearer.

For example aOld Amazon customers originally communicated mainly through email, but later discovered that the mobile phone number they normally left also had a WhatsApp account basis, so they could have an additional communication portal in the future.

But the reason why this customer is worth maintaining is because there have been orders or consultation relationships in the past, not because the number has detected a certain platform account.

Platform screening solves the communication entrance, and customer relationships determine the development value.

Amazon old customer maintenance is most afraid of only appearing during promotions

It is difficult to establish long-term relationships with customers who do not contact you for six months after making a purchase, and then suddenly send you messages continuously during promotions.

A more natural approach is to split customer maintenance into different stages.

For example, after purchasing, you can do:

Use reminders;

After-sale confirmation;

Product Description;

Related questions and answers.

After a while you can do:

Accessories recommendations;

New product notification;

Repurchase reminder;

Upgrade plan.

After the customer takes new actions, follow up with sales.

In this way, the information received by the customer is related to the current stage, rather than every time"It's on sale, come and buy it."

After-sales customers are actually also very important operational opportunities.

Many people understand after-sales service as cost, and it ends when the problem is solved.

In fact, if the after-sales service is handled well, it is easier to form a more stable customer relationship.

For example, if a customer contacts customer service due to product usage problems, if the problem is solved in time, their trust in the brand may be higher in the future.

If such customers later need accessories, upgraded products, or purchase again, it is usually easier to continue communication.

soDuring Amazon customer maintenance, "after-sales resolved" can be treated as a separate stage instead of directly throwing the customer back to the ordinary list.

Different customers want to talk about different things

Amazon's customer operations are ineffective. In many cases, it's not that customers are worthless, but that everyone receives the exact same information.

For example:

new customers

Focus on solving product understanding, price, specifications and purchasing questions.

Transacted customers

Focus on user experience, after-sales and normal maintenance.

Repeat customers

Focus on combining past product purchases and normal buying cycles.

Historical Silent Customers

Don't ask frequently. You can wait for new products, inventory changes, or information with real new value before contacting you again.

Re-inquiry customer

Just continue talking about the previous needs without starting from the brand introduction again.

Customer stages are different, and the content of communication should also change accordingly.

Silent customers are not more likely to come back the more they contact you

Some old customers have not responded for half a year or a year, so the salesperson continues to increase the frequency of contact.

This approach usually doesn't make much sense.

If the customer has no new needs for a long time, it is more suitable to reduce the frequency of contact and maintain a normal relationship.

Wait for these situations to occur before reactivating:

New product launch;

price changes;

Inventory recovery;

Product upgrades;

Customers take the initiative to visit or consult again;

The normal repurchase cycle is approaching.

It’s best to have a reason to re-contact other than because the number is still on your client list.

Repeat purchase operation is more worthy of long-term operation than one-time transaction

After an Amazon customer has purchased once, the greatest subsequent value often comes from repeat purchases and related sales.

For example, the first time you sell is the main product, the second time it can be consumables, accessories, and upgrades; the first time you buy an individual quantity, you may later develop into a bulk purchase.

Therefore, the most valuable things in customer information to keep for a long time are not just numbers, but also:

what have been purchased;

Approximately when to purchase;

Is there any after-sales service?

What was consulted later;

What stage are you in now?

This information can directly determine what to talk about next time.

WhatsApp is just one of the customer maintenance channels

ifAmazon customers take the initiative to leave their mobile phone numbers and have the conditions for WhatsApp communication, so they can continue to perform normal customer maintenance through WhatsApp.

But don't force all your customers to migrate toWhatsApp.

Some people are more accustomed to email, and some people are more accustomed toTelegram, some people have been communicating with the website customer service.

Whichever channel the customer has established stable communication with will be given priority.

The social platform status screened by Digital Planet is more suitable to help supplement the available channels, rather than deciding the communication method for customers.

Amazon customer development ultimately comes back to “relationships”

A customer who has purchased a product before and now takes the initiative to consult, even if he only has a normal email address, is better than having no business background at all and just detectingUnknown numbers with Amazon accounts are more worth following.

So really doWhen screening Amazon customer numbers, you can focus on three questions:

lWhy does this customer enter the customer database?

lWhat has been the relationship with the product in the past;

lAre there any new purchase, consultation or repurchase opportunities now?

Can the number be used? Is it available?WhatsApp or other social accounts are just the subsequent communication conditions.

What's really worth doing in Amazon customer operations is turning a transaction into a long-term relationship. New inquiries are received in a timely manner, old customers are maintained according to the product cycle, after-sales customers deal with their problems, silent customers are reactivated with appropriate reasons, and the communication portal is completed with the screening of numbers and social channels, customer development will not always stay at the level of "finding more numbers".

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