How to filter out too many B2B customer numbers? Which overseas customers deserve priority follow-up?
do overseasIn B2B customer development, having more numbers is not necessarily a good thing. Official website inquiries, exhibition business cards, advertising forms, historical customers, and CRM clues are constantly accumulated, and in the end it can easily become tens of thousands or even hundreds of thousands of contacts. What really affects sales efficiency is not how big the list is, but whether the number status, customer source and recent needs can be sorted out first, and those who deserve priority follow-up can be ranked at the front.
B2B customer data is most afraid of "putting it all in one list"
B2B customers come from different sources and often have huge differences in value.
A customer who just submitted a purchase request from the official website yesterday, and a contact who attended the exhibition three years ago and had no interaction since, although they both left their mobile phone numbers, obviously should not use the same follow-up rhythm.
Therefore, before number screening, it is best to retain the source of customers. For example, official website inquiries, exhibition customers, advertising forms, historical transaction customers, quotation customers, and after-sales customers can all be recorded separately.
In this way, even if the number status is the same later, you can still know which customers are more worthy of sales and processing first.
At the number level, let’s deal with the obvious problems first.
The older a B2B customer list is, the more often number issues arise.
Common situations include:
lThe same customer appears repeatedly;
lThe international dialing code is incomplete;
lLocal and international numbers are mixed together;
lThe historical number has expired;
lExcel changes long numbers to scientific notation;
lData from multiple countries are mixed in the same file.
If these problems are not dealt with, no matter whether we make phone calls orWhatsApp or Telegram customer development will continue to waste time.
thereforeThe first level of B2B customer number screening is not to directly determine who will complete the transaction, but to first organize the contact information into a state that can be used normally.
For the overseas customer list, first sort out the number layer.
After the customer data reaches tens of thousands or hundreds of thousands, it is unrealistic to manually confirm the status of the numbers one by one.
Digital Planet can be used for batch screening and data sorting of global numbers, processing existing international numbers according to actual business needs, and continuing to combineAccount-related filtering on different social platforms such as WhatsApp, Telegram, and LinkedIn.
For example, there was originally a EuropeanFor B2B inquiry data, you can first sort out the number format and duplicate items, and then filter accordingly based on the main channels used for subsequent sales.
If ready to passTo follow up on WhatsApp, confirm the basics of the WhatsApp account; if you mainly do Telegram customer development, you can continue to screen Telegram related status.
In this way, the data obtained by sales has completed the first round of channel sorting, and there is no need to start from an original number list.
Customers who are truly worthy of priority follow-up depend on business actions
The number status is normal, which only means that the contact information is still valuable.
really decideB2B customer priority, or what happened recently.
For example, the following types of customers usually deserve priority attention:
Recent active inquiries
Just submitted the product, price,Issues such as MOQ and delivery time indicate that the demand is relatively clear.
Already entered the quotation stage
The two parties have already had actual business communication, and are closer to closing the deal than simply leaving a number.
Historical customers re-consult
Having made a deal before and now asking about new products, inventory or prices, this type of customer is often worth catching quickly.
Entering the normal repurchase cycle
If the product itself has a purchasing cycle, old customers can increase their maintenance priority when it is close to the next purchasing time.
In contrast, for data that has not been interacted with for a long time and whose source is unclear, the current follow-up frequency can be reduced first.
Don’t lose company and position information during the screening process
One of the biggest differences between B2B customers and ordinary consumers is that company background is often very important.
If the original data already contains information such as company name, position, country, product interests, purchasing requirements, etc., it should be retained during the screening process.
Digital Planet organizes numbers and account channels. Just because a mobile phone number is normal, it does not automatically mean that the person must be the person in charge of purchasing, the boss or the decision-maker.
For example:
clientA is a purchasing inquiry from a certain company and is currently requesting a quotation;
clientB only has a mobile phone number and no clear company and source of demand.
Even for two peopleThe WhatsApp accounts are all normal, and the sales value of A is obviously clearer.
soIt is best to always use the B2B screen number corresponding to the original company and business background.
Old customers, quotation customers and new inquiries should not be placed in the same follow-up rhythm
B2B customer transaction cycles are usually relatively long, and communication content should also be different at different customer stages.
New inquiries can focus on confirming requirements, specifications and budget.
Customers who have already made a quotation are more suitable to continue communicating around quotation feedback, delivery cycle and procurement plan.
Customers with historical transactions can focus on repurchases, new products, accessories, upgrades and after-sales.
Long-term silent customers do not need to ask frequently"Do you still need it?" can be activated after product updates, price changes, inventory changes, or when customers take new business actions.
After separating the customer stages, even if the amount of data is large, sales will not face a large list in no order every day.
Not having a platform account does not meanB2B customers lose value
A client was not detectedA WhatsApp account does not mean that this customer has no value.
B2B customers may be accustomed to using email, LinkedIn, Telegram, phone calls or other communication methods. If the customer has a real inquiry, historical quotation or order relationship, it should be retained.
The purpose of screening numbers and social accounts is to help determine which channel is more suitable for continued contact, rather than using a certain platform status to determine whether a customer is good or bad.
Digital Planet can help sort out the account base of different channels first, and then select contact methods based on the customer's original communication habits. The entire customer development process will be more natural.
The final step in B2B customer screening is to solve the problem of “Who should I contact first for sales?”
After sorting the customer numbers to the end, if the salesperson still doesn’t know who to contact first today, it means that the screening has not really entered the business process.
The more practical priorities are usually: recent inquiries, current quotations, re-inquiries from historical customers, and customers who have entered the purchase or repurchase cycle; reduce the frequency of data that has not been interacted for a long time; update data with abnormal contact information first; stop proactive contact with customers who clearly refuse to continue marketing.
Digital Planet can first help sort out a large number of overseas numbers and corresponding social account channels, and then arrange follow-up arrangements based on customer sources, company background, product needs and recent business actions. soB2B customer number screening is not just about "deleting a few invalid numbers", but about allowing customers with real opportunities to enter the sales spotlight earlier.
if inIf you have any questions about B2B customer number screening, overseas customer data compilation, multi-country number processing or social platform account detection, you can directly contact Digital Planet’s official customer service. Digital Planet provides free consultation and can assist in choosing a more appropriate screening method based on actual customer sources, target countries and development channels.
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You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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