Zalo potential customer screening, how to judge the value of follow-up with Vietnamese customer numbers

Just because a Vietnamese customer leaves a mobile phone number, it does not mean that this number is worthy of immediate follow-up.Zalo lurker.

Check first to see if there isZalo account only solves the problem of communication entrance.

To truly judge the follow-up value, we must continue to look at where the customer comes from, what they have consulted, whether there has been any recent interaction, and whether there has been a real business relationship before.

Where Vietnamese customers come from determines how to screen them later.

When doing business in the Vietnam market, customer numbers may come from many places.

For example, official website inquiry,Facebook advertising forms, historical orders, customer service consultation, event registration, member information, etc. These sources themselves represent different customer relationships.

A customer who just inquired about the product through the official website, and a number who participated in the event two years ago and never interacted with him again, even if both of them are activatedZalo, the follow-up priorities will not be the same.

so doWhen screening Zalo's potential customers, it is best to keep the source of the customers. Do not leave only a mobile phone number after screening the accounts.

haveZalo account only means that this channel can be used

The mobile phone number is normal, but it does not mean that you must register.Zalo.

If subsequent preparations passWhen contacting Vietnamese customers, Zalo can first confirm which of the existing numbers have Zalo account base, and then decide which data will enter subsequent operations.

This layer mainly solves the following problems:

Does this customer haveZalo entrance;

Is it appropriate to continue placing this number?In the Zalo channel.

butThe fact that Zalo has been activated does not directly represent that the customer has purchase needs, nor can it be defined as a precise potential customer just because the account exists.

When there are too many Vietnamese numbers, call them firstZalo channels sorted out

When there are only a few dozen pieces of customer data, manual processing can still be done slowly.

If you have accumulated tens or hundreds of thousands of Vietnamese numbers, confirm them one by one.Zalo account status will be very troublesome.

Digital Planet can do this for existing customer numbersZalo account-related batch screening, sort out the data based on Zalo account first, and then continue to correspond to the original region, product interests, and customer sources.

For example, after sifting, you can further see:

Zalo has been opened + recent inquiries

Suitable for priority entry into sales follow-up.

Zalo has been opened + historical transactions

More suitable for old customer maintenance and repurchase operations.

Zalo has been activated + no interaction for a long time

Current follow-up frequency can be reduced.

not detectedZalo activation + real customers

Keep the phone number,There are existing channels such as Facebook and WhatsApp.

soZalo screening is not just about checking accounts, but is actually connected to customer operations.

Whether there is any demand recently is more important than simple account status.

judgeWhether Zalo’s potential customers are worth following, it’s best to focus on recent business actions.

for example:

lRecently I took the initiative to ask about the price;

lJust submitted a product inquiry;

lAlready entered the quotation stage;

lHistorical customers re-inquiry;

lRecently asked about inventory or delivery time;

lIt is close to the normal repurchase cycle.

These behaviors are closer to real needs.

If both customers activateZalo, one just asked about the product yesterday, and the other hasn’t had any interaction in a year, the former is obviously more deserving of priority.

Account status is responsible for confirming channels, and business behavior determines sales priority.

Product interest should also be related toWatch Zalo account together

Vietnamese customers cannot just press"With Zalo" and "Without Zalo" groups.

If the original customer profile has already recorded product interest, it can continue to be combined with the account status.

For example:

clientA pays attention to beauty products, Zalo has been opened, and I just inquired about the price recently;

clientB focuses on industrial equipment. Zalo has been opened, but there has been no new demand for half a year.

Although the account status is the same, the content that the two people should receive later is completely different.

soZalo potential customer screening is best to continue to retain product categories, customer needs and recent interactions, rather than all opened accounts entering the same marketing list.

Old customers need to re-consult, and their priority should be raised in a timely manner.

Historical customers can easily be left on the shelf for a long timeIn "old customers" or "silent customers".

But customer status is not static.

If a Vietnamese customer who has not had an order for half a year suddenly passesZalo asks again about prices, inventory or new products, which means that business signals have reappeared in the customer relationship.

At this time, he should be promptly adjusted from silent customer to follow-up in the near future.

Compared with constantly developing completely unfamiliar numbers, it is often easier to re-establish communication with old customers who already have historical orders, after-sales or inquiry records.

NoZalo account does not mean that the customer has no value.

Communication channels for Vietnamese customers are not limited toZalo.

Some customers are more accustomed toFacebook, Messenger, WhatsApp, phone or email.

If the customer itself comes from a real inquiry, or has had previous orders and business relationships, even if it is not detectedZalo accounts should not be deleted directly.

What Zalo screening solves is "whether this channel can be used", not "whether this customer is valuable".

Whichever platform the customer used to communicate smoothly, the original channel will be used first.

Zalo potential customers still have to follow up at different paces in the end.

After the screening is completed, you can continue to do simple stratification according to the actual business situation.

For customers who have recently inquired, priority will be given to products and quotations.

Historical transaction customers, focusing on repurchase, new products and after-sales maintenance.

Silence customers for a long time, reduce the frequency of contact, and reactivate them when there are new business reasons.

Customers who are in the process of after-sales service should solve the current problems first and do not rush to continue to launch new products.

Customers who have made it clear that they do not wish to continue receiving marketing information will stop active promotion.

In this way, each categoryZalo customers all have their own next steps, and not all numbers will go into the same marketing method.

The real value of Zalo's potential customer screening is to combine account channels with real customer relationships. Digital Planet can first help sort out the basic status of Zalo accounts, and then continue to layer it based on customer sources, product interests, recent inquiries and historical orders, making it easier for Vietnamese customer data to enter subsequent sales and maintenance.

if inIf you have any questions about Zalo potential customer screening, Vietnamese number sorting, batch account detection or customer data stratification, you can directly contact the official customer service of Digital Planet. Digital Planet provides free consultation and can assist in choosing a more appropriate screening method based on actual customer data, target markets and operational scenarios.

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