Brazilian e-commerce customer screening: Mercado Livre registration status is worth checking

After the test was completed, Digital Planet showed that many Brazilian customer numbers were activated.Mercado Livre. When I open the order records of my own store, there are far fewer people who have actually purchased the goods.

When these two numbers don't match up, it's usually not a problem detected, but rather the fact that they answer different questions:**Mercado Livre registration test will check the platform account status corresponding to the number; store orders will check whether the customer has purchased your products. **Those who have registered on the platform may not have placed an order in your store yet.

Only by separating the two results can we know where the detection information should be used.

Let’s lay out the three numbers first.

Suppose an event leaves600 Brazilian customer records. After unifying the number format and removing duplicates, there are actually 500 different mobile phone numbers. The Mercado Livre account opening test was conducted through Digital Planet, and 310 numbers showed platform registration status.

During the same period, his own store hadThere are 84 confirmed customers who placed orders, and the customer service also recorded 120 recent inquiries.

These areExample numbers. in310, 84 and 120 cannot be added together because the same customer may have registered for Mercado Livre, inquired about the product, and placed an order.

Nor can310 people are called "purchased customers". Some of them may have only registered an account, some have shopped in other stores, and some have no current shopping plans. Only your order background can prove who completed the purchase in your store.

The most practical approach is to keep separate"The number of mobile phone numbers after deduplication", "the number of numbers whose platform registration status has been detected", "the number of customers who have confirmed orders" and "the number of recent consulting customers" need to be analyzed for overlap and then matched according to the confirmed customer identity.

What is the practical use of registration status?

Mercado Livre account opening status can add a platform background to customer numbers with clear origins.

For example, a customer inquires about a product through your independent website and leaves his or her mobile phone number. Digital Planet detected the existence of this numberMercado Livre registration status can indicate that this number has corresponding platform account signals. If your products are also sold on Mercado Livre, you can inform the platform of the store entrance when customers inquire about purchasing channels.

However, it cannot be concluded that customers will definitely preferMercado Livre place an order. Customers may just want to compare prices, or they may prefer to purchase on independent sites. The real purchasing channel should be based on customer selection and actual orders.

For those working in the Brazilian market, registration testing is suitable to help organizePlatform entrance that customers may use;Whether the transaction is completed and how much is completed are still explained by the order data.

The delivery phone number and the buyer’s account number may not be the same person.

If the number comes from the delivery information in the order, take one more step: Who left this number?

Buyers can send items to family or friends, and the delivery phone number may also belong to the collection agent. Even if Digital Planet detects that the delivery number is registeredMercado Livre cannot automatically attribute this purchase record to the name of the consignee.

In turn, the receipt number does not detect the registration status and does not affect the authenticity of the order. The ordering account number and delivery phone number may be different originally.

Therefore, it is best to keep the buyer's account number, order number and delivery contact information separately for the order information. DoAfter Mercado Livre registers for testing, the results will be mapped toDetected mobile phone number, do not directly overwrite the buyer's purchase record.

This is especially useful when dealing with returns, delivery issues or customer profile updates: who is responsible for receiving the goods and who has the authority to process the order will not be confused based on the results of one platform registration.

Check if the old number can still be used first.

If the number comes from an activity long ago, it is detected todayMercado Livre has been opened and cannot be directly regarded as the current account of the original customer.

Mobile phone numbers may be deactivated or reassigned to someone else. For numbers that have not been interacted with for a long time, you can first use Digital Planet to review the validity of the number, and thenOpen the Mercado Livre account for testing and record the testing date. If you want to continue to use the original customer information, you also need to confirm your identity through the original order account, email, or information provided by the customer.

Especially you can't take it here"The number is now registered on the platform" and backwards to "the person who left the number had shopped on the platform." The detection reflects the status that can be observed this time, and historical purchases require proof of historical orders.

What part can really measure the quality of advertising?

If these numbers come from advertisements, the registration rate can be used as a reference, but it cannot alone determine the quality of the advertisement.

Both ads are brought100 different numbers. Advertisement A has 70 numbers that have detected Mercado Livre being activated, but only 5 people have made inquiries; Advertisement B has 50 numbers that have detected Mercado Livre being activated, but 20 people have actively inquired. Assuming other conditions are similar, Ad B may actually perform better in the current business.

The above numbers only illustrate the calculation ideas: Platform registration status answer"Is the customer number related to the platform?" The inquiry and order answer is "Does the advertisement bring about business activities?" When judging the delivery effect, you must continue to look at the number of valid numbers, the number of real inquiries, the number of orders and the corresponding costs.

Digital Planet can help eliminate invalid numbers, supplementMercado Livre activation status makes the basic information of advertising leads clearer. Which advertisement ultimately brings customers, you need to correlate the test results with the source of the advertisement, consultation and order.

When backfilling test results, don’t count people too seriously

The same mobile phone number may have participated in two activities and appeared once in the order. During detection, you can remove duplicates by number to reduce repeated processing; when backfilling the results, the respective sources of the three records must still be retained.

If the customer's identity has been confirmed, the internal customer number can be used to associate the consultation with the order, and then calculate the number of independent customers. If only the numbers are the same, but the historical data are separated by a long time, it is also necessary to consider whether the user of the number has changed, and all records cannot be merged mechanically.

Listed by Digital PlanetMercado Livre Number Testing ProjectSuitable for supplementing the platform registration dimension. tidy up"Whether the number is currently open to the platform" is written in the detection field, and "whether the number is purchased from me" is left in the order field. Each side is responsible for one thing, so that the data does not become more chaotic with more inquiries.

The Mercado Livre registration status is worth looking at because it gives Brazilian customer numbers one more piece of platform information available. The real purchase record is still in the backend of the store; whether the customer has current needs depends on the recent consultation. Only by counting the three numbers separately can you see which ones are just registered users and which ones have become your customers.

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