Zalo AI Challenge 2026 launched, gender and age screening to segment Vietnamese users

10月26日,Zalo AI Challenge 2026正式启动,今年的主题是让AI智能体进入真实生活场景。比赛设置了两项与AI智能体有关的任务,也再次让Zalo的技术生态成为越南市场关注的话题。

On October 26, Zalo AI Challenge 2026 was officially launched. This year’s theme is to bring AI agents into real life scenarios. The competition set up two tasks related to AI agents, which once again made Zalo's technology ecosystem a topic of concern in the Vietnamese market.

For ordinary promoters, there is no need to study complexAI technology, but a clear change can be noticed: Zalo is no longer just a chat tool, it is increasingly connected with content, services, brands and local digital life. Faced with the huge number of Vietnamese users, it is difficult to satisfy the needs of a more detailed group of people by only confirming whether the number has been activated by Zalo.

Digital Planet SupportZalo account opening screening and gender and age detection can screen out platform users from target mobile phone numbers, and then further segment the population according to promotion needs.

Behind AI hotspots are increasingly rich Zalo usage scenarios

Zalo AI Challenge is mainly oriented towards technological innovation, but the discussions it brings will extend to many daily scenarios. Intelligent customer service, content recommendation, information query and automatic service are all areas that are relatively accessible to ordinary users.

whenThe services on Zalo are becoming more and more abundant, and the platform users will become more diverse. Young users may focus on technology, entertainment and social content, while mature users pay more attention to life services, information and practical tools; male and female users may also have different focus on some content.

At this time,Zalo user screening cannot just stop at the platform registration state. After completing the activation test, they will be classified according to gender and age, so that the promoted content will be more accessible to the target group.

The same hot topic can be told to different people

byAI agents are an example. When targeting young users, we can talk about the new experiences brought by intelligent tools, such as automatic information organization, content creation and daily efficiency.

When targeting workplace users, you can focus on work assistants, information inquiries and service responses. For people who are more concerned about family and life, we can focus on convenient services, online consultation and life tools.

The content theme has not changed, but the expression angle can be adjusted according to the group of people. via digital planetAfter Zalo's gender and age screening, it can obtain a clearer classification of users from the target numbers, and then prepare corresponding content for different groups of people.

This is better than sending a piece of technology news directly to everyoneZalo users are more natural. What users see is not a distant AI concept, but applications related to their own life and work.

Age filtering is suitable for solving the problem of content that is too broad

in vietnam marketZalo has a wide user coverage. If the theme of the activity is skewed toward younger people, the content may not be focused enough when promoted to users of all ages.

For example,AI creation tools, online entertainment and young consumption topics can be prioritized for users closer to the target age. For life services, career development and family consumption content, the corresponding age group can be selected according to actual needs.

Digital Planet SupportZalo age detection allows you to continue screening among users who have opened accounts. In actual use, you can first clarify who the content is mainly suitable for, and then select the corresponding age direction.

There’s no need to chop the age range into particularly small pieces. Titles, images, and content are easier to identify as long as the primary audience can be distinguished.

Gender filtering can help angle content

Some products and activities have a clear focus on male or female users.Zalo gender screening can be used to further scope your targets.

For example, the same itemAI application activities can choose different usage scenarios for different users. Some people care more about office efficiency, some like pictures and content creation, and some care about life services. Gender can be used as a reference for group classification, and content can be arranged based on activity sources and user interests.

Provided by Digital PlanetZalo comprehensively screens gender and age, and can select the corresponding group of people according to the actual promotion goals. After the screening is completed, the original source of the mobile phone number can still be retained, such as event registration, content subscription, or product consultation.

Put the platform attributes, gender, age and number source together, and the subsequent content will be clearer than just looking at a single condition.

one gameHow to prepare for a Zalo technology event

Suppose you are planning to promote a game in Vietnam withFor online activities related to AI tools, the target mobile phone numbers come from technology content pages, workplace information subscriptions and social event registrations.

You can first filter through the digital planet and it has been opened.Zalo users can then choose the appropriate gender and age direction based on the activity theme. Technology content users can receive new features and application cases, workplace users are more suitable to learn about efficiency tools, and social activity users can see more relaxed interactive content.

Before the event starts, publish a brief introduction and registration information; during the event, send time reminders and core highlights; after the event, review content will be arranged based on participation.

The entire process does not require repeated changes in target groups. Preliminary completionAfter Zalo users are segmented, content only needs to be adjusted based on user sources and activity progress.

Hotspots can be passed and user categories can continue to be used.

Zalo AI Challenge 2026 will bring a period of AI discussion, but Zalo gender and age screening is not only applicable to this hot topic.

Subsequently, when encountering topics such as e-commerce activities, local services, online entertainment, professional content or life consumption, it can be used according to the actual crowd direction. Existing user classifications will continue to be retained, and newly added target mobile phone numbers will be supplemented by Digital Planet for detection.

Digital Planet can filterZalo opens users and further segments them according to gender and age. With the help of recent AI hot spots to cut into the content, and then match different topics to more suitable groups of people, Zalo promotion will not just follow a piece of news, but can form a longer-term user classification and content arrangement.


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