SHEIN shopping users are worthy of attention, cross-border fashion promotion has found the right group of people

When I open the wardrobe and feel there is no clothes, I open shoppingApps allow you to shop for a long time, which is probably the most common daily routine in fashion consumption.

A top may carry pants, shoes and accessories, and a dress may be paired with earrings, bags and beauty products. The need for fashion shopping rarely appears alone, it is more like an ever-extending matching line.

This is where the value of SHEIN user screening lies. By identifying SHEIN platform users, you can find people who are closer to clothing, accessories and trendy consumption scenarios, providing a clear entrance for cross-border fashion promotion.

SHEIN users focus on more than just clothes

SHEIN focuses on fashion shopping scenarios, but the product range related to user needs is not narrow.

In addition to women's clothing, men's clothing and children's clothing, it can also be extended to shoes and bags, accessories, beauty, household gadgets and dressing tools. When promoting around these users, you don’t have to be limited to selling clothing.

For example:

lOutfitThe app can provide matching suggestions;

lPhoto retouching tools can display portrait and clothing effects;

lAccessory brands can recommend products based on different styles;

lBeauty products can be displayed in conjunction with the overall look;

lLogistics services can highlight cross-border distribution and parcel inquiries;

lOffer tools can introduce price comparisons, discounts and shopping information.

Digital Planet SupportSHEIN platform registered user screening can identify SHEIN users from batches of mobile phone numbers, allowing fashion, e-commerce and consumer products to find people closer to the shopping scene.

How much can a dress bring out?

Suppose a cross-border brand is planning to promote a summer dress.

Traditional product introductions may include fabric, color, size and price. This information is of course important, but if it stops here, the content will be more like a product description.

Replace withThe consumption context that SHEIN shopping users are familiar with can start with "How to wear this skirt?":

It can be paired with a simple handbag when commuting, a straw hat and sandals when traveling, and earrings and a small bag can be added for party scenes. The product is still the same, but users see multiple actual wearing scenarios.

If you are promoting accessories, you can also do the opposite. Don't just photograph one necklace, show how it looks with different necklines, hairstyles, and clothing styles.

SHEIN user screening solves the problem of crowd entrance, and what the content does is to put products into fashion scenes familiar to users.

Fashion promotion can be more visual

Fashion users are more sensitive to visual content, so promotional copy does not need to be written as a product manual.

Compared to"Using high-quality materials and stylish and elegant design", users may be more attracted to specific pictures:

"A light long skirt suitable for beach vacations" "The commuting bag can hold a tablet and a water bottle" "One set of clothes can create three weekend styles."

These expressions are not packed with adjectives, but users can immediately think of when to use them.

FinishAfter filtering by SHEIN shopping users, content can be prepared around seasons, occasions and styles. Spring and summer can highlight thinness, brightness, and a sense of vacation, while autumn and winter can focus on layering, warmth, and materials. The content on weekdays is more commuting, and the content on weekends can be more relaxed.

A case of cross-border jewelry promotion

A certain jewelry brand is preparing to promote earrings and necklaces to the British and French markets, and already has a batch of local mobile phone numbers in hand.

Teams can first identify the digital planetSHEIN platform users screen out people who are closer to the fashion shopping scene, and then prepare different content according to the market.

For the British market, it can be used in daily commuting, weekend gatherings and other scenarios; for the French market, it can highlight simple matching and daily styling. Product images, language and price information can also be adjusted individually.

If subsequent preparations passContact via WhatsApp or other social platforms can also be combined with platform user screening to further match shopping groups with reach channels.

This kind of promotion idea is not complicated: first find platform users who are interested in fashion shopping, and then display products related to their life scenes.

How else can SHEIN users continue to be segmented?

SHEIN platform user filtering can be used with multiple dimensions.

promotionThe iOS fashion app can focus on Apple devices among SHEIN users; promote Southeast Asian fashion products and arrange different languages ​​according to countries and regions; promote youthful accessories and pay attention to gender and regional trends through avatar recognition.

Digital Planet canSHEIN platform registration testing also supports device system, mobile phone brand, number region and other platform user screening. Combining these functions according to product needs can further expand cross-border fashion promotion from a wide range of shopping groups to specific usage scenarios.

The focus of fashion consumption is to let users see themselves

When users purchase clothing and accessories, they not only pay attention to how the product looks on the table, but also imagine the effect after putting it on, wearing it or using it.

Filter by Digital PlanetSHEIN platform users can first find people related to the fashion shopping scene. Next, prepare the content according to the season, occasion, style and market, so that the promotion will not only be about product parameters.

Find the right person and give him a matching scene that he can see. What is really needed for cross-border fashion promotion is often these two steps.

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