Seven days before the cold launch of the Telegram community, where did the first batch of seed users come from?

a newThe most embarrassing stage of the Telegram community is not that there are few people, but that no one speaks.

After the announcement was made, there was no response, the topic was thrown out and no one answered it, and the members left after a few glances after joining the group. The number of people in the community can be increased slowly, but if there is not a group of people willing to participate initially, it will be difficult to create an interactive atmosphere no matter how much content is added later.

In the first seven days of the cold start of the Telegram community, the focus is not on quickly growing the group, but on finding the first batch of seed users who actually use Telegram, have been active recently, and are willing to follow topics.

No.Day 1: First determine who the community serves

Before establishing a group, state the theme of the community in one sentence.

For example:

lShare placement and operation experience for independent website sellers;

lProvide gamers with event, updates and team information;

lforWeb3 users organize project updates;

lShare jobs and career content for overseas job seekers;

lforAI tool users provide usage tips.

The clearer the topic, the easier it is to find the corresponding person. A community that talks about e-commerce, games, investment, travel and recruitment at the same time seems to be rich in content, but in fact it is difficult for members to form stable expectations.

After the topic is determined, the subsequent screening is not general.Telegram users are people who are closer to social content.

No.2 days: Screen out Telegram platform users

If you already have a batch of overseas numbers in your hand, you can first use Digital PlanetTelegram enables filtering to find people who already use Telegram.

This step solves the most basic platform matching problem.

Prepare forTo operate a community on Telegram, you must first find Telegram users; when preparing to create a LINE community, you must first screen LINE users. If the channels and people are right, subsequent invitations, content and interactions will be easier to connect.

Digital Planet SupportTelegram account opening detection, and the ability to batch process large-scale mobile phone numbers. The platform also provides filtering dimensions such as active, interactive, online, age, gender and device.

No.3 days: Find seed members from active users

RegisteredTelegram is only the first layer. The cold start of the community also needs to pay attention to whether users have used the platform recently.

Digital Planet can carry outTelegram active user screening helps the operations team further find people who have recently used Telegram among platform users.

Why is activity important?

Because seed members need to complete many actions: view announcements, read content, participate in discussions, reply to votes, or enter the event page. Recently usedPeople on Telegram are more familiar with functions such as channels, groups, and bots, and it is easier to get into the rhythm of the community.

If the community topic is more professional, you can also followTelegram Premium membership. The official website of Digital Planet currently also provides Telegram membership status detection, which can be used for larger-scale user screening tasks.

No.4 days: Prepare 3 pieces of content that can answer the call

After finding the seed users, don’t continuously send product introductions as soon as they join the group.

New communities need more"Easy to pick up" content. Three types can be prepared in advance:

The first item is a multiple choice question.

For example:“Are you mainly engaged in independent websites, platform e-commerce, or social media to acquire customers now?”

The second item is an experience question.

For example:“When doing overseas promotion recently, which problem have you encountered most in terms of traffic, conversion or repurchase?”

The third article is practical content.

It could be a tool checklist, how-tos, industry data, or recent platform changes.

Multiple-choice questions lower the threshold for interaction, experience questions can lead to discussion, and practical content makes users feel that joining the community is rewarding. The combination of the three contents makes it easier to get the group chat moving than simply sending a welcome message.

No.Day 5: Let the first members see each other

The role of seed members is not only to read content, but also to help the community formThe feeling of “there’s someone here”.

Operators can set several fixed topics according to the user's focus, such as tool exchange, market discussion, case sharing and problem seeking. After members enter, they can quickly find topics that suit them.

If the community is still small, there is no need to rush into dividing too many channels. Keeping the content focused in the early stage will make it easier to create interactions. Once the number of users and topics are stable, then gradually add categories.

Digital Planet SupportFiltering dimensions such as Telegram interaction, online and active can find people more suitable to participate in early communication based on the needs of the community.

No.6 days: Do a small social activity

Activities in the cold start phase don’t have to be complicated.

It can be a gameA 30-minute voice chat, a tool experience, a question collection, or a timed voting round. The purpose of the event is not to pursue large participation numbers, but to allow members to complete their first interaction.

For example aAn AI tool community can arrange experience activities for "using the same prompt word to generate different results"; a cross-border e-commerce community can discuss "the three operational links that are most worth checking before Black Friday"; a game community can organize small-scale teams or experience new versions.

After the event, organize the valuable content into a group announcement so that people who did not participate in time can quickly understand the key points.

No.7 days: Keep people who are truly suitable for the community

After a week of operation, several types of members will gradually appear in the community: some speak frequently, some read quietly, and some only focus on specific topics.

At this time, the content direction can be adjusted according to the interaction situation. Topics that have been asked many times can be continued in depth, content that has been read more but received less response can be expressed in a different way, and topics that almost no one pays attention to can be reduced in frequency.

Digital Planet is responsible for screening in the early stageTelegram users, active users and people suitable for community scenarios; after entering the community, content and activities can be arranged based on actual interactions.

When the two parts are connected, the growth of the community will not just stop at the number of people.

There are not necessarily many seed users, but they must be correct

A cold start of the Telegram community does not require thousands of people on the first day. With an initial group of users willing to view content, participate in topics, and become familiar with the platform, the community has the opportunity to form its own atmosphere.

via digital planetTelegram has enabled filtering, active filtering and interactive user identification. You can first find the platform crowd and then select seed members who are more suitable for the cold start of the community.

forwardAfter 7 days of stabilizing the topics, users and content, there will be a sustainable foundation for subsequent community growth.

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