Several of the most valuable ways to attract customers on Amazon

Summed6 most valuable ways to expand new customers, I hope to give you some inspiration.

Offline:

1. Company internal resources

The most direct resource to expand new customers is the company's existing internal resources. These resources are convenient and easy to obtain, and the sources mainly include: the company's existing customers, financial departments and customer service departments.

(1) The company's existing customers

Many people know a law: the cost of developing new customers is to maintain old customers.5 times. Therefore, it is very important to consolidate and strengthen relationships with old customers and realize the possibility of reselling. If an old customer is satisfied with the products he purchased and the services he received, he will involuntarily boast about and recommend the products or services he purchased to his relatives and friends. A study shows that a loyal old customer can affect 25 consumers on average and induce 8 potential customers to have purchasing motivation. More than half of the old customers can bring new sales performance, and old customer resources are valuable assets of every company.

(2) Finance Department

In addition to existing customers, customers who have purchased company products but are no longer buying now are also one of the potential customers. The financial department has various records of this group of customers signing contracts, which of course also include customer information and contact information. These potential customers are familiar with the goods or services you offer, and if you can find the reason why they no longer buy, you have a chance to win their order again.

(3) Customer Service Department

As the department that is most closely connected with customers in the later stage, the staff of the customer service department can help you maintain and consolidate your relationship with old customers and provide information about new potential customers. They are in close contact with customers who purchase products from the company and need maintenance or after-sales service, so they are easier to identify the actual needs of customers.

2. Fair

By participating in the exhibition, enterprises can quickly and comprehensively understand the market conditions and industry development trends, try new products and launch new brands to customers at close range, and at the same time, through interviews with customers, convert customers' potential needs into actual needs, and expand existing needs as much as possible. Finally, they must meet customers faster and better with corresponding products and services than competitors.

3. Purchase guide by phone and mail

Almost all companies look for potential customers by sending out flyers or making phone calls. Although this approach is relatively traditional and has a lot of workload, it can still attract interested prospects.

4. Sales peers

Sales staff at other non-competitive companies can often provide useful information. When engaging with their own customers, you may find customers who are interested in your product. If you have any with other sales staffIf he has a "strong" relationship, he will tell you this information. Therefore, sales staff should pay attention to cultivating network resources and provide them with the same help when they have the opportunity.

on-line:

1. Brand Marketing

In the mobile Internet era, the competition is more fierce, and it is even more difficult to gain deep recognition from customers. If companies want to gain more recognition, first of all, they must increase brand publicity while ensuring the quality of products and services. In industry vertical websites and self-media platforms, we must increase publicity, and at the same time, advertising, etc., to build an invisible marketing network into the hearts of the public and convey products to the hearts of consumers.

2. Make full use of various enterprise service tools

Here is YunluTake the APP’s spider web business card as an example. It is an independent and self-service product, service, and talent display tool that perfectly fits real life scenes. It can be applied to associations, chambers of commerce alliances, alumni associations, graduation classes, county institutions/help families, and various scenario applications realize the digitalization of enterprises through digital connections with enterprises.

(1) The association represents a bridge for communication between enterprises and governments. In the context of "Internet +", industry associations lack market-oriented thinking operations, which seriously affects the role of industry associations in social and economic development. Therefore, industry associations must keep pace with the times, innovate and develop, and achieve transformation and upgrading in order to better play the role of bridges, realize value, and change the status quo.

(2) After graduation, everyone goes their separate ways, and fewer interactions have changed. The personal resources and corporate resources among alumni can help everyone focus on their alma mater and find a sense of belonging.

(3) The county economy is market-oriented, with county towns as the center, townships as the link, and rural areas as the hinterland, optimize the allocation of resources, and through digital connections of enterprises, it drives the development of county enterprises and get rid of poverty among poor families.