Batch management of LINE user data, a new choice for corporate private domain operations

many people doLINE marketing all have a common experience. At the beginning, there were only a few hundred customers, and it was very easy to manage. Just note the name on your mobile phone and it was enough. As the business grows and the number of customers becomes thousands or even tens of thousands, problems begin to arise. I have contacted the same customer several times and I don’t know. Old customers and new customers are mixed together. I don’t know who to send to when doing activities. I spend a lot of time sorting out the data, but the effect is getting worse and worse.

In fact, many companiesThe reason why LINE marketing is not doing well is not because there are too few customers, but because the data is not managed well. For a team that has been working in the Asian market for a long time, batch management of LINE user data has become an important task in private domain operations.

WhyThe more LINE customers there are, the more difficult it becomes to manage.

When many companies do promotion, they only focus on increasing the number of friends, but rarely consider how to manage them in the future.

A team working on cross-border e-commerce in Japan encountered such a problem. Over the past few years, we have accumulated more than 20,000LINE customers usually send unified messages when there are events. It turns out that old customers receive too many promotions, but new customers do not follow up in time. Some customers have already completed transactions for a long time, but they still receive discounts for newcomers.

Later, the team did statistics and found that many customer data were saved repeatedly, some customers changed their needs and were not updated, and there was still a lot of historical data that had not been sorted out.

There are more and more customers, and if there is no management method, the follow-up work will only become more and more complicated.

Why companies are starting to pay attention to user data management

In the past, when doing marketing, as long as there was traffic.

Nowadays, competition in many industries is fierce, and the cost of acquiring customers is getting higher and higher. It is not easy to successfully develop a customer.

If the customer addsIf LINE is not maintained properly, it is likely to be lost after a while.

Good data management can allow companies to know where customers come from, what products they are interested in, what content they have consulted before, and how to follow up.

For an enterprise, a well-managed customer database is more valuable than constantly adding new customers.

Many mature teams will treat customer data as corporate assets, rather than simply saving a few contact information.

How to organize LINE user data

Many people think that data management is complicated, but it is actually not as difficult as imagined.

The first step is to unify customers from different channels.

Some are friends added by activities, some are website consultations, some are recommendations from old customers, and some are users brought by advertising promotions. It is best to put these resources in a unified database.

After sorting is completed, it can be classified according to customer conditions.

For example, customers who have already completed transactions can create long-term maintenance files.

Customers who have inquired about the product can arrange follow-up.

For new customers just added, a welcome and interaction plan can be developed.

The biggest advantage of doing this is that when marketing, you know which customers are suitable for which content, instead of all customers receiving the same information.

Share a real case

A company that provides tourism services in Thailand, usually mainly throughLINE to contact customers.

In the beginning, they would do promotions every month, but the results were inconsistent.

Later, the company discovered that the problem was not insufficient activity, but rather chaotic customer management.

The team spent several days reorganizing the data accumulated over the past few years.

Classify old customers, new customers, consulting customers and cooperative customers.

Arrange different marketing content according to different customer needs.

New resources will also be entered into the database as soon as possible to avoid subsequent omissions.

At the same time, the company will also supplement relevant market resources through Digital Planet, and then combine it with its own customer data for unified management.

A few months later, the company found that the repurchase rate of old customers had increased, and the number of inquiries from new customers was much more stable than before.

This case illustrates that customer data can only be truly useful if it is organized.

Why private domain operations are inseparable from data tags

Many companies doThe biggest problem with LINE private domain is that there are too many customers and we don’t know how to manage it.

Many problems become easier if you can create simple data labels.

For example, record the region where the customer is located.

Find out what products your customers have purchased.

Save customer consultation content.

Note the customer's interests.

Update customers' latest needs.

In this way, the next time you contact the customer, you don't have to understand the situation again, and you can improve communication efficiency.

As the number of customers increases, the importance of data labeling will become more and more obvious.

how to makeLINE customer resources continue to increase

Many teams just leave customer resources there after each activity. As time goes by, the value of the data will also decrease.

A better way is to replenish resources while operating.

Organize new customers in a timely manner every day.

Update old customer information regularly.

Save activity data in one place.

Record customer feedback.

At the same time, new market resources will be added based on business development.

Many companies that have been in the Asian market for a long time, in addition to accumulating customers on a daily basis, will also supplement target market information through data channels such as Digital Planet, and then integrate it into their own customer databases.

Doing so will not only keep the resource library active, but also make private domain operations more stable.

LINE private domain competition focuses on customer management capabilities

In the past, many companies believed that private domain operations meant constantly increasing the number of friends.

Now more and more people are discovering that what really matters is customer management capabilities.

With the same 10,000 customers, some companies can continuously close transactions, while others rarely interact with each other. The difference lies in the different data operation methods.

By organizing customer resources, establishing complete data files, updating customer needs in a timely manner, and continuously replenishing new market resources, enterprises can form their own private traffic pool.

For a team that has long-term layout in the Asian market,LINE user data is not only a marketing tool, but also an important business resource. In daily operations, by increasing target customer resources through data channels such as Digital Planet, combined with standardized data management methods, a stable private domain customer system can be gradually established, making subsequent marketing, customer maintenance, and business growth easier.

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