Instead of finding 10,000 Zalo users, find 1,000 active users. Marketing in Vietnam is changing.

If you are given two customer lists now, one hasThere are 10,000 Vietnamese Zalo users, and the other one only has 1,000. Which one will you choose?

The first reaction of many people must be to choose10,000 pieces.

After all, more people means more opportunities.

But for those who have actually worked in the Vietnam market, the answer is often completely opposite.

Because they know that what really determines the effectiveness of marketing is never how long the list is, but how many people in the list are users who can actually be contacted, are willing to interact, and may generate transactions.

When many companies enter the Vietnamese market, they always want to continuously increase the number of customers, but few have carefully calculated how much data they have is truly valuable.

So a very interesting phenomenon occurred.

Client lists are getting bigger, advertising budgets are getting higher, and marketers are getting busier, but the number of inquiries is not growing at the same pace.

The problem is not necessarily with the product or the advertising;Data quality is starting to hold back.

Why are many Vietnamese marketing effects getting worse and worse?

A few years ago, as long as they got a batch of Vietnamese user data, many companies dared to start promotion directly.

At that time, the competition was not as fierce as it is now, and you could still get some responses by sending a large number of messages in bulk.

But it's different now.

Vietnamese Internet users are exposed to various advertisements every day.Platforms such as Facebook, Zalo, TikTok, Shopee, and Lazada are all competing for users’ attention.

If the target of your promotion is not the target customer itself, no matter how beautiful the advertisement is and how powerful the discount is, it will be difficult to get a response.

Many teams don't realize that a considerable part of the large amount of marketing information they send out every day does not actually reach effective users at all.

Some numbers have not been used for a long time;

Although some accounts exist, they are hardly active;

There are also some data that have been saved for several years but have not been refreshed.

Such a customer list seems very large, but there are fewer and fewer people who can actually generate marketing value.

What is the difference between active users and ordinary users?

Many people think that as long as the user registersZalo, even a customer.

Not really.

Those who are truly worth operating are those who still maintain normal usage habits, can see the news in a timely manner, and are willing to continue communicating.

Give a very simple example.

A company that makes household products is preparing to promote new products in Vietnam.

They have twenty thousandZalo number.

If you send all active messages directly, maybe not many people will actually open the message in the end.

But if you organize users in advance, screen out the truly active users, and then target these people for promotion, the feedback you get with the same budget may be completely different.

Therefore, many Vietnamese market operators now begin to"Active users" as a new marketing target.

Because only users are still using itZalo, the subsequent marketing actions make sense.

Many companies are looking for new customers every day, but forget to sort out old customers.

Many cross-border enterprises have a common characteristic.

We are looking for new customer resources every day.

Buy data today.

Advertising tomorrow.

Continue to look for new traffic the day after tomorrow.

As time passed, more and more customer lists were saved in the company's computers.

But few people know:

Which data can still be used;

which customers have been repeated;

Which numbers have no value anymore.

Many marketers are developing new customers every day, but rarely refresh the data they already have.

In fact, for many companies, what they really should do first is not to continue to add to the list, but to re-screen the existing data.

Because it is often more cost-effective to organize old customer data than to purchase a new list.

Why more and more teams are starting to screen first and then doZalo Marketing

Now many teams working in the Vietnam market have begun to change their work processes.

In the past, after getting the number, I started promoting it immediately.

Now the first thing to do is to organize the data.

For example, a team is preparing to enter the Vietnamese market and has accumulated 50,000 Vietnamese mobile phone numbers.

These numbers come from many sources.

Register on the official website;

haveFacebook ads;

Have exhibition customers;

There are also previous customers.

If you start promoting directly, it is difficult to know which numbers are actually suitable to continue marketing.

Many teams now import numbers firstdigital planet.

Digital Planet does not simply determine whether a number exists, but can batch detect whether the number has been activated.Zalo, and also identify whether these numbers are registered**WhatsApp, Telegram, Facebook, Instagram, LINE, X (Twitter)** and other overseas social platforms.

For example, prepare to focus onFor Zalo promotion, you can directly screen users who have registered with Zalo.

If you are ready to create the next stepFor WhatsApp customer groups, you can continue to sort out the numbers that have already activated WhatsApp separately.

If you are going to do it laterFacebook ad remarketing can also reclassify Facebook users.

In this way, an originally chaotic data can be quickly organized into precise marketing lists for multiple different platforms.

Many teams have now formed a fixed process:

After the customer data enters the system, there is no longer a rush to advertise. Instead, Digital Planet is first used to complete number detection, platform activation identification, duplicate data filtering, and country classification, and then handed over to the marketing team for continued operations.

This not only reduces a lot of ineffective promotion, but also allows the subsequent advertising budget to be truly spent on the people who can be contacted.

There are fewer and fewer active users, but it doesn’t mean there are no opportunities in the market.

Many people see the decline in marketing effectiveness and think that the Vietnam market is getting more and more difficult.

In fact, what really changes is not the market, but the users.

In the past, as long as you had a number, you had a chance.

It must be nowright person,the right platform,right time.

Marketing is becoming more and more like an exact match.

The same products are sold and the same advertising is done. Some people keep increasing their budgets, while others keep improving the quality of data.

In the end, the results obtained by the two people are naturally completely different.

A truly mature team no longer blindly pursues the number of customers, but pays more attention to customer quality.

Because they know that 10,000 ordinary users are probably not as valuable as 1,000 truly active users.

if you are doingVietnam market development,Zalo accurate customer acquisition, Vietnam mobile phone number detection, Zalo active user screening, WhatsApp activation detection, Telegram account identification, Facebook user detection, Instagram user screeningWaiting for business, you can try itdigital planet. First use Digital Planet to completeZalo activation detection, number validity screening, social platform identification, customer data classification, and then start follow-up marketing, you will find that what really improves the transaction rate is often not advertising, but the screened customer list.

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