Why should we pay attention to LINE’s precise traffic when working in the Japanese market? Precise user screening becomes key

After many companies enter the Japanese market, they will discover a phenomenon: advertising can bring exposure, but it is not easy to obtain customers who can truly stay for a long time.

Japanese consumers have a relatively long period of building trust in brands. Unlike some market users, they do not immediately make purchases after seeing an advertisement. Many times, users only get to know a brand for the first time, and become interested only after seeing the brand content for the second time. Only through continuous communication can they form consumption.

This is why more and more companies are beginning to pay renewed attention to"User precipitation".

In the past, many brands entered the Japanese market and focused on search advertising, e-commerce platform traffic and social media exposure, hoping to gain customers through a large number of displays. However, as competition intensifies, the cost of acquiring customers solely through advertising is getting higher and higher, and companies are beginning to look for more stable customer operations.

In this process,LINE has gradually become a user communication channel that cannot be ignored in the Japanese market.

For those familiar with the Japanese market,LINE is not just a chat software. It has penetrated into users' daily lives, including multiple scenarios such as communication with friends, brand attention, promotional activities, membership services, and corporate notifications.

But for businesses, the real problem is not"Is there LINE?"

Instead:

How much of the data you have can actually passUsers reached by LINE?

Which users belong to the target market?

Which users deserve long-term maintenance?

This is alsoThis is an important reason why LINE’s precise traffic has attracted more and more attention from enterprises.

Why is the Japanese market paying more and more attention to acquiring customers?LINE users

When many overseas companies first enter the Japanese market, they will give priority to advertising.

There is nothing wrong with this approach.

Advertising can quickly increase brand exposure and let more users know the company.

But for long-term operations, exposure is only the first step.

One of the characteristics of the Japanese market is that users pay more attention to stable relationships and continuous experience.

For example, after a Japanese consumer purchases skin care products, if the brand canLINE continues to provide new product information, promotions, and usage suggestions, making it easier for users to form long-term relationships.

On the other hand, if a company relies on advertising to find new customers every time, it will continue to increase customer acquisition costs.

Therefore, many brands are now beginning to establish their ownLINE user pool.

passLINE business accounts attract customers, improve user stickiness through content operations, and increase repurchase opportunities through the membership system.

However, all these operational actions have a prerequisite:

Enterprises must have real and effectiveLINE user resources.

If there are problems with the user data itself, subsequent operational efficiency will naturally be affected.

Why do many companies doLINE marketing, the effect did not meet expectations

Many companies will encounter similar situations when promoting in the Japanese market.

Invested in advertising to obtain a batch of Japanese user data.

The sales team starts trying to add customers.

Operations staff prepare to send event information.

However, during the execution process, it was discovered that a large number of numbers could not be used.

Some users are not registeredLINE.

Some users have changed their contact information.

Although some data comes from Japan, it is not the target customer.

In the end, companies spend a lot of time sorting out customers, but fail to achieve corresponding results.

Many times, the problem is notLINE marketing has no value, but the early user screening is not done well.

The core of LINE's accurate traffic is not to have more numbers, but to find users who truly meet business needs.

For example, a Japanese beauty brand wants to promote a new product.

If there are 10,000 Japanese user numbers, only 3,000 of them are activatedLINE, and are interested in beauty products, then the value of these 3,000 people is much higher than 10,000 unfiltered data.

Therefore, enterprises are now paying more and more attention to the quality of user data, rather than purely pursuing quantity.

The core of LINE's accurate traffic is to find users who can continue to operate.

For enterprises, accurate traffic does not mean simply increasing the number of users.

Truly effective and accurate traffic needs to meet several basic conditions.

First, users belong to the target market.

When Japanese companies develop Japanese customers and overseas brands enter the Japanese market, they need to confirm whether the user region matches.

Secondly, users have real access conditions.

If the number cannot be associatedLINE, it is difficult to carry out follow-up marketing actions.

Finally, users have commercial value.

For example, for cross-border e-commerce, purchasing ability, interest direction, and consumption habits will all affect user value.

Therefore, companies are doingBefore marketing on LINE, you need to understand your own user data.

Which users can enterLINE operating system.

Which users are suitable for product promotion.

Which users need to be reached through other channels.

The clearer the data, the easier it is to improve marketing effectiveness.

How Digital Planet helps businesses screenLINE accurate users

In the actual operation process of the Japanese market, many companies do not lack user data, but do not know whether the data is suitable for operation.

For example, a cross-border brand is preparing to develop the Japanese market and has accumulated a number of Japanese mobile phone numbers.

These numbers may come from official website registration, advertising consultation, historical orders or market activities.

If used directlyWith LINE marketing, companies cannot determine which numbers have registered with LINE, nor can they determine which users are truly valuable to reach.

Therefore, more and more companies will add user screening before marketing.

passdigital planet, enterprises can check number status in batches and identify which users have subscribedLINE, to screen out user resources that are more suitable for operating in the Japanese market.

For example, when a brand is preparing to promote new products, it can prioritize the registeredLINE users, and then combine with LINE business accounts for subsequent operations.

If an enterprise is deploying in multiple overseas markets at the same time, it can also organize user resources according to different platform statuses.

For example:

Japanese market focus screeningLINE users;

Southeast Asian market integrationWhatsApp user operations;

Some overseas community users passedTelegram is undergoing maintenance.

In this way, enterprises no longer face a simple list of numbers, but a screened and classified user resource.

For the operations team, it can reduce a large number of ineffective contacts and focus more on truly valuable customers.

The key to future competition in the Japanese market lies in user relationship management

As more and more overseas brands enter the Japanese market, competition in the future will not just be about who invests more advertising budgets.

More importantly, who can better understand the user.

Japanese consumers have no shortage of brand choices, and what companies need to do is establish long-term connections.

LINE provides a channel to connect users, but the channel itself cannot create value.

What really determines marketing effectiveness is whether the company has accurate user data and whether it can continue to operate these users.

From acquiring traffic, to screening users, to building relationships, Japanese marketing is shifting from one-time promotion to long-term operations.

if you are doingLINE accurate traffic acquisition, Japanese LINE customer acquisition, LINE user screening, Japanese market development, international mobile phone number detection, overseas customer data collectionFor other services, you can usedigital planetComplete preliminary user screening.

passLINE activation testing, number validity screening, and user data sorting are used to select Japanese users who are truly suitable for entering LINE's operating system, and then combined with content marketing and customer maintenance to improve customer acquisition efficiency in overseas markets.

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